{"id":300974,"date":"2019-06-25T04:00:00","date_gmt":"2019-06-25T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/which-strategies-to-compete-with-the-platforms\/"},"modified":"2023-07-27T10:06:07","modified_gmt":"2023-07-27T10:06:07","slug":"which-strategies-to-compete-with-the-platforms","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/which-strategies-to-compete-with-the-platforms\/","title":{"rendered":"How can publishers effectively compete in today&#8217;s digital marketplace?"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">During the French IAS Summit, <strong>Terence Robinson, Head of Digital Platforms, BBC, Daniel Powell-Rees, Head of Technology\u00a0optimization, The Guardian<\/strong> and <strong>Philipp Schmidt, Managing Director, Prisma Media<\/strong> questioned the balance between viewability, brand suitability and how to guarantee a good consumer experience.<\/p>\n<p><strong>Watch the whole session below <\/strong>to hear about the role that trust plays in news and publishing, alongside why brand safety is critical for digital advertising campaigns.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe src=\"https:\/\/player.vimeo.com\/video\/343723499\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>During our French IAS Summit, Terence Robinson, Head of Digital Platforms, BBC, Daniel Powell-Rees, Head of Technology\u00a0optimization, The Guardian and \u00a0Philipp Schmidt, Managing Director, Prisma Media questioned the balance between viewability, brand suitability and how to guarantee a good consumer experience. They discussed the role that trust plays in news and publishing. In digital advertising campaigns Brand Safety is critical.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[295,296,283,297,294,298],"tags":[],"class_list":["post-300974","post","type-post","status-publish","format-standard","hentry","category-ad-fraud-uk","category-brand-safety-suitability-uk","category-programmatic-uk","category-publisher-uk","category-topics-uk","category-viewability-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How can publishers effectively compete in today&#039;s digital marketplace? - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/which-strategies-to-compete-with-the-platforms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How can publishers effectively compete in today&#039;s digital marketplace?\" \/>\n<meta property=\"og:description\" content=\"During our French IAS Summit, Terence Robinson, Head of Digital Platforms, BBC, Daniel Powell-Rees, Head of Technology\u00a0optimization, The Guardian and \u00a0Philipp Schmidt, Managing Director, Prisma Media questioned the balance between viewability, brand suitability and how to guarantee a good consumer experience. 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