{"id":300987,"date":"2019-08-19T04:00:00","date_gmt":"2019-08-19T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/google-integrates-om-sdk-into-their-mobile-in-app-offering\/"},"modified":"2023-07-27T10:02:32","modified_gmt":"2023-07-27T10:02:32","slug":"google-integrates-om-sdk-into-their-mobile-in-app-offering","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/google-integrates-om-sdk-into-their-mobile-in-app-offering\/","title":{"rendered":"Google integrates OM SDK into their mobile in-app offering"},"content":{"rendered":"

Advertisers can now more easily verify their Google in-app investment at scale with their vendor of choice through the integration of the <\/span>IAB Tech Lab\u2019s <\/span><\/a>Open Measurement Software Development Kit (OM SDK).\u00a0<\/span><\/p>\n

IAS contributed <\/span><\/a>its own proprietary SDK in 2017, which later became the OM SDK, unlocking the future of measuring viewability at scale.\u00a0<\/span><\/p>\n

\u201cThis initiative has really proved the power of what we can do when we come together as an industry to solve complex challenges,\u201d said Joseph Ranzenbach, Director of Product Management, IAS.\u00a0<\/span><\/p>\n

\u201cGoogle is one of the largest mobile in-app inventory providers in the world and its integration of the OM SDK notably scales the opportunity for advertisers seeking independent, third-party ad verification.\u201d<\/span><\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

The Open Measurement initiative, led by the IAB Technology Laboratory and<\/span> Open Measurement Working Group<\/span><\/a>, works to create a universal standard for app publishers to integrate and provide standardized measurement data for advertisers.\u00a0<\/span><\/p>\n

 <\/p>\n

To read the full announcement, <\/span>please head to the IAS Website<\/b><\/a>.<\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Advertisers can now more easily verify their Google in-app investment at scale with their vendor of choice through the integration of the IAB Tech Lab\u2019s Open Measurement Software Development Kit (OM SDK).\u00a0 IAS contributed its own proprietary SDK in 2017,…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[280,282,294,298],"tags":[],"class_list":["post-300987","post","type-post","status-publish","format-standard","hentry","category-channels-uk","category-mobile-in-app-uk","category-topics-uk","category-viewability-uk"],"acf":[],"yoast_head":"\nGoogle integrates OM SDK into their mobile in-app offering - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/google-integrates-om-sdk-into-their-mobile-in-app-offering\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google integrates OM SDK into their mobile in-app offering\" \/>\n<meta property=\"og:description\" content=\"Advertisers can now more easily verify their Google in-app investment at scale with their vendor of choice through the integration of the IAB Tech Lab\u2019s Open Measurement Software Development Kit (OM SDK).\u00a0 IAS contributed its own proprietary SDK in 2017,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/insider\/google-integrates-om-sdk-into-their-mobile-in-app-offering\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-19T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-27T10:02:32+00:00\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/google-integrates-om-sdk-into-their-mobile-in-app-offering\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/google-integrates-om-sdk-into-their-mobile-in-app-offering\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Google integrates OM SDK into their mobile in-app offering\",\"datePublished\":\"2019-08-19T04:00:00+00:00\",\"dateModified\":\"2023-07-27T10:02:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/google-integrates-om-sdk-into-their-mobile-in-app-offering\/\"},\"wordCount\":172,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"articleSection\":[\"Channels\",\"Mobile & In-App\",\"Topics\",\"Viewability\"],\"inLanguage\":\"en-gb\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/google-integrates-om-sdk-into-their-mobile-in-app-offering\/\",\"url\":\"https:\/\/integralads.com\/uk\/insider\/google-integrates-om-sdk-into-their-mobile-in-app-offering\/\",\"name\":\"Google integrates OM SDK into their mobile in-app offering - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"datePublished\":\"2019-08-19T04:00:00+00:00\",\"dateModified\":\"2023-07-27T10:02:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/google-integrates-om-sdk-into-their-mobile-in-app-offering\/#breadcrumb\"},\"inLanguage\":\"en-gb\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/integralads.com\/uk\/insider\/google-integrates-om-sdk-into-their-mobile-in-app-offering\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/google-integrates-om-sdk-into-their-mobile-in-app-offering\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/integralads.com\/uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google integrates OM SDK into their mobile in-app offering\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/integralads.com\/#website\",\"url\":\"https:\/\/integralads.com\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/integralads.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-gb\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/integralads.com\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\/\/integralads.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\",\"name\":\"IAS TEAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"caption\":\"IAS TEAM\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\",\"sameAs\":[\"https:\/\/integralads.com\"],\"jobTitle\":\"TEST\",\"url\":\"https:\/\/integralads.com\/uk\/insider\/author\/ias2023\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Google integrates OM SDK into their mobile in-app offering - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/uk\/insider\/google-integrates-om-sdk-into-their-mobile-in-app-offering\/","og_locale":"en_US","og_type":"article","og_title":"Google integrates OM SDK into their mobile in-app offering","og_description":"Advertisers can now more easily verify their Google in-app investment at scale with their vendor of choice through the integration of the IAB Tech Lab\u2019s Open Measurement Software Development Kit (OM SDK).\u00a0 IAS contributed its own proprietary SDK in 2017,...","og_url":"https:\/\/integralads.com\/uk\/insider\/google-integrates-om-sdk-into-their-mobile-in-app-offering\/","og_site_name":"Integral Ad Science","article_published_time":"2019-08-19T04:00:00+00:00","article_modified_time":"2023-07-27T10:02:32+00:00","author":"IAS TEAM","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS TEAM","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/uk\/insider\/google-integrates-om-sdk-into-their-mobile-in-app-offering\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/uk\/insider\/google-integrates-om-sdk-into-their-mobile-in-app-offering\/"},"author":{"name":"IAS TEAM","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399"},"headline":"Google integrates OM SDK into their mobile in-app offering","datePublished":"2019-08-19T04:00:00+00:00","dateModified":"2023-07-27T10:02:32+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/uk\/insider\/google-integrates-om-sdk-into-their-mobile-in-app-offering\/"},"wordCount":172,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"articleSection":["Channels","Mobile & In-App","Topics","Viewability"],"inLanguage":"en-gb"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/uk\/insider\/google-integrates-om-sdk-into-their-mobile-in-app-offering\/","url":"https:\/\/integralads.com\/uk\/insider\/google-integrates-om-sdk-into-their-mobile-in-app-offering\/","name":"Google integrates OM SDK into their mobile in-app offering - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"datePublished":"2019-08-19T04:00:00+00:00","dateModified":"2023-07-27T10:02:32+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/uk\/insider\/google-integrates-om-sdk-into-their-mobile-in-app-offering\/#breadcrumb"},"inLanguage":"en-gb","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/uk\/insider\/google-integrates-om-sdk-into-their-mobile-in-app-offering\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/uk\/insider\/google-integrates-om-sdk-into-their-mobile-in-app-offering\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/uk\/"},{"@type":"ListItem","position":2,"name":"Google integrates OM SDK into their mobile in-app offering"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-gb"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399","name":"IAS TEAM","image":{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/integralads.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","caption":"IAS TEAM"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.","sameAs":["https:\/\/integralads.com"],"jobTitle":"TEST","url":"https:\/\/integralads.com\/uk\/insider\/author\/ias2023\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts\/300987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/comments?post=300987"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts\/300987\/revisions"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/media?parent=300987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/categories?post=300987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/tags?post=300987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}