{"id":300989,"date":"2019-08-22T04:00:00","date_gmt":"2019-08-22T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-talks-exclusion-listing-on-bbc-radio-4-the-media-show\/"},"modified":"2025-05-21T17:15:36","modified_gmt":"2025-05-21T17:15:36","slug":"ias-talks-exclusion-listing-on-bbc-radio-4-the-media-show","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/ias-talks-exclusion-listing-on-bbc-radio-4-the-media-show\/","title":{"rendered":"IAS talks exclusion lists on BBC Radio 4 &#8216;The Media Show&#8217;"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-102408 aligncenter\" src=\"\/wp-content\/uploads\/2019\/08\/bbc-radio-4.jpeg\" alt=\"\" width=\"390\" height=\"260\" \/><\/span><\/span><\/span><\/span><\/p>\n<p>The issue of <a href=\"\/uk\/insider\/blase-blocking-is-it-time-to-kick-your-blocked-keywords\/\">excessive keyword exclusion listing<\/a> has moved into the digital advertising spotlight over the past couple of years, with some publishers highlighting the negative impact it can have on their business.<\/p>\n<p>IAS data, recently featured in the <a href=\"https:\/\/www.wsj.com\/articles\/advertisers-blacklist-hard-news-including-trump-fearing-backlash-11565879086\">Wall Street Journal<\/a>, highlighted some of the most widely used keywords by advertisers. This includes perhaps obvious terms brands would want to steer clear of, such as &#8216;explosion&#8217; and &#8216;crash&#8217;, but has recently broadened out into political terms, such as &#8216;trump&#8217;.<\/p>\n<p>Lee Moulding, Head of Platform Solutions, at Integral Ad Science, discussed on BBC Radio 4&#8217;s programme, <a href=\"https:\/\/www.bbc.co.uk\/sounds\/play\/m0007qdy\">The Media Show<\/a>, the lay of the land when it comes to keyword lists, including the issues that can arise, and how the industry can move forward to resolve these challenges. Collaboration and education, he concludes, is the answer.<\/p>\n<p>Take a listen of the show, here:<\/p>\n<div><audio controls=\"controls\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><source src=\"\/img\/ias-bbc-podcast.mp3\" \/><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_end\">\ufeff<\/span><\/audio><\/div>\n<p>Want to learn more about keyword blocking? Check out our latest posts:<\/p>\n<ul>\n<li><a href=\"\/uk\/insider\/blase-blocking-is-it-time-to-kick-your-blocked-keywords\/\">Blas\u00e9 blocking \u2013 is it time to kick your blocked keywords?\u00a0<\/a><\/li>\n<li><a href=\"https:\/\/integralads.com\/uk\/insider\/the-20-most-blocked-keywords-in-july-2019\/\">The 20 most blocked keywords in July 2019<\/a><\/li>\n<li><a href=\"\/insider\/tailor-your-brand-safety-strategy\/\">Tailoring your brand safety strategy<\/a><\/li>\n<li><a href=\"https:\/\/integralads.com\/insider\/cannabis-legalization-in-canada-brand-safety\/\">Following Canada\u2019s example to see how brands advertise following marijuana legalization<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The issue of excessive keyword exclusion listing has moved into the digital advertising spotlight over the past couple of years, with some publishers highlighting the negative impact it can have on their business. IAS data, recently featured in the Wall&#8230;<\/p>\n","protected":false},"author":22,"featured_media":294789,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[296,290],"tags":[],"class_list":["post-300989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-uk","category-insights-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS talks exclusion lists on BBC Radio 4 &#039;The Media Show&#039; - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/ias-talks-exclusion-listing-on-bbc-radio-4-the-media-show\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS talks exclusion lists on BBC Radio 4 &#039;The Media Show&#039;\" \/>\n<meta property=\"og:description\" content=\"The issue of excessive keyword exclusion listing has moved into the digital advertising spotlight over the past couple of years, with some publishers highlighting the negative impact it can have on their business. IAS data, recently featured in the Wall...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/insider\/ias-talks-exclusion-listing-on-bbc-radio-4-the-media-show\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-22T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-21T17:15:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/bbc-radio-4.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"620\" \/>\n\t<meta property=\"og:image:height\" content=\"413\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/ias-talks-exclusion-listing-on-bbc-radio-4-the-media-show\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/ias-talks-exclusion-listing-on-bbc-radio-4-the-media-show\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"IAS talks exclusion lists on BBC Radio 4 &#8216;The Media Show&#8217;\",\"datePublished\":\"2019-08-22T04:00:00+00:00\",\"dateModified\":\"2025-05-21T17:15:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/ias-talks-exclusion-listing-on-bbc-radio-4-the-media-show\\\/\"},\"wordCount\":197,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/ias-talks-exclusion-listing-on-bbc-radio-4-the-media-show\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/bbc-radio-4.jpeg\",\"articleSection\":[\"Brand Safety &amp; Suitability\",\"Insights\"],\"inLanguage\":\"en-gb\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/ias-talks-exclusion-listing-on-bbc-radio-4-the-media-show\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/ias-talks-exclusion-listing-on-bbc-radio-4-the-media-show\\\/\",\"name\":\"IAS talks exclusion lists on BBC Radio 4 'The Media Show' - 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