
{"id":301008,"date":"2018-07-24T04:00:00","date_gmt":"2018-07-24T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/avoid-risky-content-protecting-your-digital-investment\/"},"modified":"2023-07-27T10:26:04","modified_gmt":"2023-07-27T10:26:04","slug":"avoid-risky-content-protecting-your-digital-investment","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/avoid-risky-content-protecting-your-digital-investment\/","title":{"rendered":"Avoid risky content. Protecting your digital investment."},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"font-weight: 400;\">The news cycle is tumultuous, fake news is still proliferating online, and it probably won\u2019t surprise you to learn that adult content is still pretty popular. Brand safety challenges abound and for marketers who need scale in their campaigns, the risk of winding up next to something unsavory has never been greater. We organized a webinar to explore the new boundaries of the brand safety problem and to share some of our accumulated wisdom for how to keep your brand safe from risky content. <\/span><\/p>\n<p>For more information read our <a href=\"\/uk\/insider\/brand-safety-webinar-qa-protect-investment\/\">follow-up Q&amp;A post<\/a>.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The news cycle is tumultuous, fake news is still proliferating online, and adult content is still pretty popular. Brand safety challenges abound and for marketers scaling their campaigns, the risk of winding up next to something unsavory has never been greater. In this webinar we explore the boundaries of brand safety and share tips to keep your brand safe.<\/p>\n","protected":false},"author":22,"featured_media":293489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[296,294,293],"tags":[],"class_list":["post-301008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-uk","category-topics-uk","category-webinars-videos-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Avoid risky content. Protecting your digital investment. - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/avoid-risky-content-protecting-your-digital-investment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Avoid risky content. Protecting your digital investment.\" \/>\n<meta property=\"og:description\" content=\"The news cycle is tumultuous, fake news is still proliferating online, and adult content is still pretty popular. Brand safety challenges abound and for marketers scaling their campaigns, the risk of winding up next to something unsavory has never been greater. In this webinar we explore the boundaries of brand safety and share tips to keep your brand safe.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/insider\/avoid-risky-content-protecting-your-digital-investment\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-24T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-27T10:26:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/bs_webinar_homepage_insider-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"835\" \/>\n\t<meta property=\"og:image:height\" content=\"525\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/avoid-risky-content-protecting-your-digital-investment\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/avoid-risky-content-protecting-your-digital-investment\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"Avoid risky content. Protecting your digital investment.\",\"datePublished\":\"2018-07-24T04:00:00+00:00\",\"dateModified\":\"2023-07-27T10:26:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/avoid-risky-content-protecting-your-digital-investment\\\/\"},\"wordCount\":102,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/avoid-risky-content-protecting-your-digital-investment\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/bs_webinar_homepage_insider-1.jpg\",\"articleSection\":[\"Brand Safety &amp; Suitability\",\"Topics\",\"Webinars &amp; Videos\"],\"inLanguage\":\"en-gb\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/avoid-risky-content-protecting-your-digital-investment\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/avoid-risky-content-protecting-your-digital-investment\\\/\",\"name\":\"Avoid risky content. Protecting your digital investment. - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/avoid-risky-content-protecting-your-digital-investment\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/avoid-risky-content-protecting-your-digital-investment\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/bs_webinar_homepage_insider-1.jpg\",\"datePublished\":\"2018-07-24T04:00:00+00:00\",\"dateModified\":\"2023-07-27T10:26:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/avoid-risky-content-protecting-your-digital-investment\\\/#breadcrumb\"},\"inLanguage\":\"en-gb\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/avoid-risky-content-protecting-your-digital-investment\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/avoid-risky-content-protecting-your-digital-investment\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/bs_webinar_homepage_insider-1.jpg\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/bs_webinar_homepage_insider-1.jpg\",\"width\":835,\"height\":525},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/avoid-risky-content-protecting-your-digital-investment\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Avoid risky content. Protecting your digital investment.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-gb\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\",\"name\":\"IAS Marketing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g\",\"caption\":\"IAS Marketing\"},\"url\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/author\\\/2021-04-05-221343-9\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Avoid risky content. Protecting your digital investment. - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/uk\/insider\/avoid-risky-content-protecting-your-digital-investment\/","og_locale":"en_US","og_type":"article","og_title":"Avoid risky content. Protecting your digital investment.","og_description":"The news cycle is tumultuous, fake news is still proliferating online, and adult content is still pretty popular. Brand safety challenges abound and for marketers scaling their campaigns, the risk of winding up next to something unsavory has never been greater. In this webinar we explore the boundaries of brand safety and share tips to keep your brand safe.","og_url":"https:\/\/integralads.com\/uk\/insider\/avoid-risky-content-protecting-your-digital-investment\/","og_site_name":"Integral Ad Science","article_published_time":"2018-07-24T04:00:00+00:00","article_modified_time":"2023-07-27T10:26:04+00:00","og_image":[{"width":835,"height":525,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/bs_webinar_homepage_insider-1.jpg","type":"image\/jpeg"}],"author":"IAS Marketing","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS Marketing"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/uk\/insider\/avoid-risky-content-protecting-your-digital-investment\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/uk\/insider\/avoid-risky-content-protecting-your-digital-investment\/"},"author":{"name":"IAS Marketing","@id":"https:\/\/integralads.com\/#\/schema\/person\/7385283b34c18807943c65833f585b49"},"headline":"Avoid risky content. Protecting your digital investment.","datePublished":"2018-07-24T04:00:00+00:00","dateModified":"2023-07-27T10:26:04+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/uk\/insider\/avoid-risky-content-protecting-your-digital-investment\/"},"wordCount":102,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/uk\/insider\/avoid-risky-content-protecting-your-digital-investment\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/bs_webinar_homepage_insider-1.jpg","articleSection":["Brand Safety &amp; Suitability","Topics","Webinars &amp; Videos"],"inLanguage":"en-gb"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/uk\/insider\/avoid-risky-content-protecting-your-digital-investment\/","url":"https:\/\/integralads.com\/uk\/insider\/avoid-risky-content-protecting-your-digital-investment\/","name":"Avoid risky content. Protecting your digital investment. - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/uk\/insider\/avoid-risky-content-protecting-your-digital-investment\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/uk\/insider\/avoid-risky-content-protecting-your-digital-investment\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/bs_webinar_homepage_insider-1.jpg","datePublished":"2018-07-24T04:00:00+00:00","dateModified":"2023-07-27T10:26:04+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/uk\/insider\/avoid-risky-content-protecting-your-digital-investment\/#breadcrumb"},"inLanguage":"en-gb","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/uk\/insider\/avoid-risky-content-protecting-your-digital-investment\/"]}]},{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/integralads.com\/uk\/insider\/avoid-risky-content-protecting-your-digital-investment\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/bs_webinar_homepage_insider-1.jpg","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/bs_webinar_homepage_insider-1.jpg","width":835,"height":525},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/uk\/insider\/avoid-risky-content-protecting-your-digital-investment\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/uk\/"},{"@type":"ListItem","position":2,"name":"Avoid risky content. Protecting your digital investment."}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-gb"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/7385283b34c18807943c65833f585b49","name":"IAS Marketing","image":{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/secure.gravatar.com\/avatar\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g","caption":"IAS Marketing"},"url":"https:\/\/integralads.com\/uk\/insider\/author\/2021-04-05-221343-9\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts\/301008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/comments?post=301008"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts\/301008\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/media\/293489"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/media?parent=301008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/categories?post=301008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/tags?post=301008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}