{"id":301009,"date":"2018-02-20T05:00:00","date_gmt":"2018-02-20T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/dig-into-the-data-keeping-your-brand-safe-in-a-mobile-first-world\/"},"modified":"2025-01-27T07:47:24","modified_gmt":"2025-01-27T07:47:24","slug":"dig-into-the-data-keeping-your-brand-safe-in-a-mobile-first-world","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/dig-into-the-data-keeping-your-brand-safe-in-a-mobile-first-world\/","title":{"rendered":"Dig into the Data: Keeping your brand safe in a mobile-first world"},"content":{"rendered":"

Every day more users are shifting their eyes to mobile and it\u2019s clear that ad dollars have to follow them. But how can brands be sure that they\u2019re making the most of the ad spend inside fast-changing mobile environments? We know you need to engage consumers wherever they are, so we teamed up with <\/span>MoPub<\/span><\/a> for a webinar to help you understand the quality of mobile inventory, and learn new tactics to invest and measure your brand dollars. We\u2019re happy to share the latest tips and tricks for identifying the highest quality mobile inventory while keeping your brand safe.<\/span><\/span><\/span><\/span><\/span><\/p>\n

For more information on this webinar, read our follow-up Q&A post.<\/p>\n","protected":false},"excerpt":{"rendered":"

Every day more users are shifting their eyes to mobile and it\u2019s clear that ad dollars have to follow them. But how can brands be sure that they\u2019re making the most of the ad spend inside fast-changing mobile environments? We teamed up with MoPub for a webinar to help you understand the quality of mobile inventory, and learn new tactics to invest and measure your brand dollars.<\/p>\n","protected":false},"author":1,"featured_media":296956,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[295,296,280,282,294,298,293],"tags":[],"class_list":["post-301009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-uk","category-brand-safety-suitability-uk","category-channels-uk","category-mobile-in-app-uk","category-topics-uk","category-viewability-uk","category-webinars-videos-uk"],"acf":[],"yoast_head":"\nDig into the Data: Keeping your brand safe in a mobile-first world - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/dig-into-the-data-keeping-your-brand-safe-in-a-mobile-first-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dig into the Data: Keeping your brand safe in a mobile-first world\" \/>\n<meta property=\"og:description\" content=\"Every day more users are shifting their eyes to mobile and it\u2019s clear that ad dollars have to follow them. But how can brands be sure that they\u2019re making the most of the ad spend inside fast-changing mobile environments? 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