{"id":301010,"date":"2017-04-26T04:00:00","date_gmt":"2017-04-26T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/protect-your-brand-avoid-inappropriate-online-content\/"},"modified":"2023-07-27T11:49:13","modified_gmt":"2023-07-27T11:49:13","slug":"protect-your-brand-avoid-inappropriate-online-content","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/protect-your-brand-avoid-inappropriate-online-content\/","title":{"rendered":"Protect your brand: how can you avoid inappropriate online content?"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">We&#8217;ve seen a rise in concern around brand safety due to the recent headlines surrounding fake news, extremist videos and hate speech. Everyone is pointing fingers, but no one is offering a solution.<\/p>\n<p>In this on-demand webinar, we explain how brand safety problems occur, how they can impact both direct and programmatic buys, and what can be done about them. We will reveal best practices so advertisers, publishers and technology companies can effectively tackle brand safety challenges.<\/p>\n<p><strong>Presenters<\/strong><\/p>\n<p>Brian Murphy<br \/>\nVP Product, International<\/p>\n<p>Victoria Chappell<br \/>\nMarketing Director EMEA<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this on-demand webinar, we explain how brand safety problems occur, how they can impact both direct and programmatic buys, and what can be done about them. We will reveal best practices so advertisers, publishers and technology companies can effectively tackle brand safety challenges.<\/p>\n","protected":false},"author":1,"featured_media":297161,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[296,288,294,293],"tags":[],"class_list":["post-301010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-uk","category-resources-uk","category-topics-uk","category-webinars-videos-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Protect your brand: how can you avoid inappropriate online content? - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Webinar that explains brand safety problems and offers best practices to effectively tackle them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/protect-your-brand-avoid-inappropriate-online-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Protect your brand: how can you avoid inappropriate online content?\" \/>\n<meta property=\"og:description\" content=\"Webinar that explains brand safety problems and offers best practices to effectively tackle them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/insider\/protect-your-brand-avoid-inappropriate-online-content\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-26T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-27T11:49:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Protect-your-brand_Insider-Article-Header-760-x-480-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/protect-your-brand-avoid-inappropriate-online-content\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/protect-your-brand-avoid-inappropriate-online-content\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Protect your brand: how can you avoid inappropriate online content?\",\"datePublished\":\"2017-04-26T04:00:00+00:00\",\"dateModified\":\"2023-07-27T11:49:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/protect-your-brand-avoid-inappropriate-online-content\/\"},\"wordCount\":98,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/protect-your-brand-avoid-inappropriate-online-content\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Protect-your-brand_Insider-Article-Header-760-x-480-1.png\",\"articleSection\":[\"Brand Safety &amp; Suitability\",\"Resources\",\"Topics\",\"Webinars &amp; Videos\"],\"inLanguage\":\"en-gb\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/protect-your-brand-avoid-inappropriate-online-content\/\",\"url\":\"https:\/\/integralads.com\/uk\/insider\/protect-your-brand-avoid-inappropriate-online-content\/\",\"name\":\"Protect your brand: how can you avoid inappropriate online content? - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/protect-your-brand-avoid-inappropriate-online-content\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/protect-your-brand-avoid-inappropriate-online-content\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Protect-your-brand_Insider-Article-Header-760-x-480-1.png\",\"datePublished\":\"2017-04-26T04:00:00+00:00\",\"dateModified\":\"2023-07-27T11:49:13+00:00\",\"description\":\"Webinar that explains brand safety problems and offers best practices to effectively tackle them.\",\"breadcrumb\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/protect-your-brand-avoid-inappropriate-online-content\/#breadcrumb\"},\"inLanguage\":\"en-gb\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/integralads.com\/uk\/insider\/protect-your-brand-avoid-inappropriate-online-content\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/protect-your-brand-avoid-inappropriate-online-content\/#primaryimage\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Protect-your-brand_Insider-Article-Header-760-x-480-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Protect-your-brand_Insider-Article-Header-760-x-480-1.png\",\"width\":760,\"height\":480},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/protect-your-brand-avoid-inappropriate-online-content\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/integralads.com\/uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Protect your brand: how can you avoid inappropriate online content?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/integralads.com\/#website\",\"url\":\"https:\/\/integralads.com\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/integralads.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-gb\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/integralads.com\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\/\/integralads.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\",\"name\":\"IAS TEAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"caption\":\"IAS TEAM\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\",\"sameAs\":[\"https:\/\/integralads.com\"],\"jobTitle\":\"TEST\",\"url\":\"https:\/\/integralads.com\/uk\/insider\/author\/ias2023\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Protect your brand: how can you avoid inappropriate online content? - Integral Ad Science","description":"Webinar that explains brand safety problems and offers best practices to effectively tackle them.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/uk\/insider\/protect-your-brand-avoid-inappropriate-online-content\/","og_locale":"en_US","og_type":"article","og_title":"Protect your brand: how can you avoid inappropriate online content?","og_description":"Webinar that explains brand safety problems and offers best practices to effectively tackle them.","og_url":"https:\/\/integralads.com\/uk\/insider\/protect-your-brand-avoid-inappropriate-online-content\/","og_site_name":"Integral Ad Science","article_published_time":"2017-04-26T04:00:00+00:00","article_modified_time":"2023-07-27T11:49:13+00:00","og_image":[{"width":760,"height":480,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Protect-your-brand_Insider-Article-Header-760-x-480-1.png","type":"image\/png"}],"author":"IAS TEAM","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS TEAM"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/uk\/insider\/protect-your-brand-avoid-inappropriate-online-content\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/uk\/insider\/protect-your-brand-avoid-inappropriate-online-content\/"},"author":{"name":"IAS TEAM","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399"},"headline":"Protect your brand: how can you avoid inappropriate online content?","datePublished":"2017-04-26T04:00:00+00:00","dateModified":"2023-07-27T11:49:13+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/uk\/insider\/protect-your-brand-avoid-inappropriate-online-content\/"},"wordCount":98,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/uk\/insider\/protect-your-brand-avoid-inappropriate-online-content\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Protect-your-brand_Insider-Article-Header-760-x-480-1.png","articleSection":["Brand Safety &amp; Suitability","Resources","Topics","Webinars &amp; Videos"],"inLanguage":"en-gb"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/uk\/insider\/protect-your-brand-avoid-inappropriate-online-content\/","url":"https:\/\/integralads.com\/uk\/insider\/protect-your-brand-avoid-inappropriate-online-content\/","name":"Protect your brand: how can you avoid inappropriate online content? - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/uk\/insider\/protect-your-brand-avoid-inappropriate-online-content\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/uk\/insider\/protect-your-brand-avoid-inappropriate-online-content\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Protect-your-brand_Insider-Article-Header-760-x-480-1.png","datePublished":"2017-04-26T04:00:00+00:00","dateModified":"2023-07-27T11:49:13+00:00","description":"Webinar that explains brand safety problems and offers best practices to effectively tackle them.","breadcrumb":{"@id":"https:\/\/integralads.com\/uk\/insider\/protect-your-brand-avoid-inappropriate-online-content\/#breadcrumb"},"inLanguage":"en-gb","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/uk\/insider\/protect-your-brand-avoid-inappropriate-online-content\/"]}]},{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/integralads.com\/uk\/insider\/protect-your-brand-avoid-inappropriate-online-content\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Protect-your-brand_Insider-Article-Header-760-x-480-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Protect-your-brand_Insider-Article-Header-760-x-480-1.png","width":760,"height":480},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/uk\/insider\/protect-your-brand-avoid-inappropriate-online-content\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/uk\/"},{"@type":"ListItem","position":2,"name":"Protect your brand: how can you avoid inappropriate online content?"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-gb"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399","name":"IAS TEAM","image":{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/integralads.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","caption":"IAS TEAM"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.","sameAs":["https:\/\/integralads.com"],"jobTitle":"TEST","url":"https:\/\/integralads.com\/uk\/insider\/author\/ias2023\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts\/301010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/comments?post=301010"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts\/301010\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/media\/297161"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/media?parent=301010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/categories?post=301010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/tags?post=301010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}