{"id":301058,"date":"2020-02-14T05:00:00","date_gmt":"2020-02-14T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/loves-me-loves-me-not-a-data-valentine\/"},"modified":"2023-07-27T09:46:26","modified_gmt":"2023-07-27T09:46:26","slug":"loves-me-loves-me-not-a-data-valentine","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/loves-me-loves-me-not-a-data-valentine\/","title":{"rendered":"Loves me, loves me not: A Data Valentine"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-110010\" src=\"\/wp-content\/uploads\/2020\/02\/valentines_day_social-1.png\" alt=\"\" width=\"1200\" height=\"628\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>How do they love you? Let us count the ways! Whether you&#8217;re single or coupled, IAS wishes you a happy Valentine&#8217;s Day with this creative analysis of some 2019 data. Our Data Science team took a look at URLs containing the words &#8220;engagement,&#8221; &#8220;breakup,&#8221; or the hit 2009 movie title &#8220;He&#8217;s Just Not That Into You&#8221; in our web traffic and counted up the visits to each group. We normalized the rates to get the same baseline for February 1 so you can see how these keywords change over the course of the month. Data might not always be romantic, but we love it anyway.<\/p>\n<p>While we&#8217;re on the topic: have you made the shift from brand safety to suitability? Find out where you stand with <a href=\"\/insider\/brand-suitability-are-you-there-yet\/\">our quiz<\/a>.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you&#8217;re single or coupled, IAS wishes you a happy Valentine&#8217;s Day with this creative analysis of some 2019 data.<\/p>\n","protected":false},"author":1,"featured_media":301059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[296,290],"tags":[],"class_list":["post-301058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-uk","category-insights-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Loves me, loves me not: A Data Valentine - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/loves-me-loves-me-not-a-data-valentine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Loves me, loves me not: A Data Valentine\" \/>\n<meta property=\"og:description\" content=\"Whether you&#039;re single or coupled, IAS wishes you a happy Valentine&#039;s Day with this creative analysis of some 2019 data.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/insider\/loves-me-loves-me-not-a-data-valentine\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-14T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-27T09:46:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/07\/valentines_day_social-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/loves-me-loves-me-not-a-data-valentine\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/loves-me-loves-me-not-a-data-valentine\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Loves me, loves me not: A Data Valentine\",\"datePublished\":\"2020-02-14T05:00:00+00:00\",\"dateModified\":\"2023-07-27T09:46:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/loves-me-loves-me-not-a-data-valentine\/\"},\"wordCount\":134,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/loves-me-loves-me-not-a-data-valentine\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/07\/valentines_day_social-1.png\",\"articleSection\":[\"Brand Safety &amp; 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