{"id":301066,"date":"2020-03-05T05:00:00","date_gmt":"2020-03-05T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-on-the-iab-uk-podcast-a-question-of-balance\/"},"modified":"2025-01-31T07:11:05","modified_gmt":"2025-01-31T07:11:05","slug":"ias-on-the-iab-uk-podcast-a-question-of-balance","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/ias-on-the-iab-uk-podcast-a-question-of-balance\/","title":{"rendered":"IAS on the IAB UK Podcast"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Integral Ad Science spoke to the IAB UK on their podcast, to discuss safety, suitability and how brands can get the balance right.<\/span><\/span><\/span><\/span><\/p>\n<p>Integral Ad Science&#8217;s Head of Sales for Northern Europe, Katie Grosvenor, featured on the podcast with GSK\u2019s EMEA Senior Media Director Jerry Daykin. Together with their host, James Chandler, CMO at IAB UK, they discussed the emergence of brand suitability and what this means for the advertising ecosystem as a whole.<\/p>\n<p>Click the link below to listen to the podcast in full.<\/p>\n<p><a href=\"https:\/\/www.iabuk.com\/news-article\/season-3-episode-3-question-balance\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-110942 size-medium\" src=\"\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-03-06-at-12.42.07-760x229.png\" alt=\"\" width=\"760\" height=\"229\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integral Ad Science spoke to the IAB UK on their podcast, to discuss safety, suitability and how brands can get the balance right. Integral Ad Science&#8217;s Head of Sales for Northern Europe, Katie Grosvenor, featured on the podcast with GSK\u2019s&#8230;<\/p>\n","protected":false},"author":22,"featured_media":296312,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[296,294],"tags":[],"class_list":["post-301066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-uk","category-topics-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS on the IAB UK Podcast - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/ias-on-the-iab-uk-podcast-a-question-of-balance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS on the IAB UK Podcast\" \/>\n<meta property=\"og:description\" content=\"Integral Ad Science spoke to the IAB UK on their podcast, to discuss safety, suitability and how brands can get the balance right. Integral Ad Science&#8217;s Head of Sales for Northern Europe, Katie Grosvenor, featured on the podcast with GSK\u2019s...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/insider\/ias-on-the-iab-uk-podcast-a-question-of-balance\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-05T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-31T07:11:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Screen-Shot-2020-03-06-at-12.47.11.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1862\" \/>\n\t<meta property=\"og:image:height\" content=\"810\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/ias-on-the-iab-uk-podcast-a-question-of-balance\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/ias-on-the-iab-uk-podcast-a-question-of-balance\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"IAS on the IAB UK Podcast\",\"datePublished\":\"2020-03-05T05:00:00+00:00\",\"dateModified\":\"2025-01-31T07:11:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/ias-on-the-iab-uk-podcast-a-question-of-balance\\\/\"},\"wordCount\":93,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/ias-on-the-iab-uk-podcast-a-question-of-balance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Screen-Shot-2020-03-06-at-12.47.11.png\",\"articleSection\":[\"Brand Safety &amp; 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