{"id":301069,"date":"2020-02-16T05:00:00","date_gmt":"2020-02-16T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/how-to-implement-a-brand-safe-strategy\/"},"modified":"2023-07-27T09:46:13","modified_gmt":"2023-07-27T09:46:13","slug":"how-to-implement-a-brand-safe-strategy","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/how-to-implement-a-brand-safe-strategy\/","title":{"rendered":"How to implement a brand safe strategy"},"content":{"rendered":"

Launched at the IAB UK’s Digital Trust Forum<\/a>, the IAB UK’s new Content Verification Guide<\/a> highlights key factors to consider when implementing a brand safety strategy.<\/p>\n

With content verification at the core of innovation and development for IAS, we were proud to be one of the key contributors to this important and timely report.<\/p>\n

Brand suitability and content verification are core to all corners of the advertising ecosystem. Some of the most important factors that need to be considered when implementing a brand safety strategy are the following:<\/p>\n