{"id":301082,"date":"2020-04-24T04:00:00","date_gmt":"2020-04-24T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-perspective-on-the-ipa-bellwether-report-and-digital-trends\/"},"modified":"2023-07-27T09:40:32","modified_gmt":"2023-07-27T09:40:32","slug":"ias-perspective-on-the-ipa-bellwether-report-and-digital-trends","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/ias-perspective-on-the-ipa-bellwether-report-and-digital-trends\/","title":{"rendered":"IAS perspective on the IPA Bellwether Report"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"font-weight: 400;\">The latest <a href=\"https:\/\/ipa.co.uk\/knowledge\/publications-reports\/q1-2020-bellwether-report\">IPA Bellwether Report<\/a> has launched, capturing data from the first quarter of 2020 and giving a perspective on digital trends. Potentially one of the most turbulent times for media and digital, the results were, unsurprisingly, very different to previous quarters.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The impact of COVID-19 led to cuts to all forms of marketing activity in the UK, <strong>dropping 6.1% overall<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A net balance of <strong>-6.1% of companies<\/strong> revised their total marketing budgets lower between 2nd &#8211; 27th March, a notable swing from the final quarter of 2019, where the net balance stood at 4%. In March, 25% of panel members recorded a budget cut and <strong>18.9% signalled growth<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">However, whilst adspend was forecast to shrink for the remainder of 2020, a recovery next year is expected, with a net balance of <strong>+16.2% of respondents<\/strong> expecting higher spending over the next 12 months.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>Nick Morley, managing director, EMEA, at Integral Ad Science<\/strong>, said in response to the data:\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cThe Q1 2020 IPA Bellwether Report indicates an unsurprising downturn due to marketing budget cuts sparked by COVID-19. As an industry, we have a responsibility to support marketers in every sense: with empathy, support, thought leadership, data, guidance, and real solutions to problems.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cIt was positive to see the optimism within the IPA report regarding the UK economy, however, with many expecting a full recovery during the coming financial year. Now really is the time to pull together, work directly with industry bodies and governments to find solutions at a time where technology can be used for the greater good.\u201d<\/span><\/i><\/p>\n<h4><b>What can you do?<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><b>Twice before pulling spend<\/b><span style=\"font-weight: 400;\">. The <\/span><a href=\"\/uk\/insider\/ias-update-covid-19-keyword-blocking\/\"><span style=\"font-weight: 400;\">government themselves<\/span><\/a><span style=\"font-weight: 400;\"> have deemed UK publishers as a fourth emergency service during this pandemic and it is important the whole digital ecosystem continues to support this industry area.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Consider suitability.<\/b><span style=\"font-weight: 400;\"> Throughout this contextually sensitive situation, keep brand safety and suitability at the forefront of your minds. Instead of a broad application of keyword blocking, take a more pragmatic approach, with the consideration that not all COVID-19 content should be deemed unsuitable. Check our <\/span><a href=\"\/uk\/insider\/ias-update-covid-19-keyword-blocking\/\"><span style=\"font-weight: 400;\">COVID Brand Suitability Guide<\/span><\/a><span style=\"font-weight: 400;\"> for the latest advice.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Contextual technology.<\/b><span style=\"font-weight: 400;\"> Publishers should <\/span><a href=\"\/uk\/insider\/keyword-blocking-and-covid-19\/\"><span style=\"font-weight: 400;\">leverage technology<\/span><\/a><span style=\"font-weight: 400;\"> that provides necessary page-level analysis of context and sentiment can minimise media wastage and maximise yield amid increased site traffic, ensuring that ads are matched and less likely to be blocked.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The latest IPA Bellwether Report has launched, capturing data from the first quarter of 2020 and giving a perspective on digital trends. Potentially one of the most turbulent times for media and digital, the results were, unsurprisingly, very different to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":296325,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[290],"tags":[],"class_list":["post-301082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS perspective on the IPA Bellwether Report and digital trends<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/ias-perspective-on-the-ipa-bellwether-report-and-digital-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS perspective on the IPA Bellwether Report\" \/>\n<meta property=\"og:description\" content=\"The latest IPA Bellwether Report has launched, capturing data from the first quarter of 2020 and giving a perspective on digital trends. Potentially one of the most turbulent times for media and digital, the results were, unsurprisingly, very different to...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/insider\/ias-perspective-on-the-ipa-bellwether-report-and-digital-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-24T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-27T09:40:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Copy-of-Lesson-5-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"648\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/ias-perspective-on-the-ipa-bellwether-report-and-digital-trends\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/ias-perspective-on-the-ipa-bellwether-report-and-digital-trends\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"IAS perspective on the IPA Bellwether Report\",\"datePublished\":\"2020-04-24T04:00:00+00:00\",\"dateModified\":\"2023-07-27T09:40:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/ias-perspective-on-the-ipa-bellwether-report-and-digital-trends\\\/\"},\"wordCount\":383,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/ias-perspective-on-the-ipa-bellwether-report-and-digital-trends\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Copy-of-Lesson-5-1.png\",\"articleSection\":[\"Insights\"],\"inLanguage\":\"en-gb\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/ias-perspective-on-the-ipa-bellwether-report-and-digital-trends\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/ias-perspective-on-the-ipa-bellwether-report-and-digital-trends\\\/\",\"name\":\"IAS perspective on the IPA Bellwether Report and digital trends\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/ias-perspective-on-the-ipa-bellwether-report-and-digital-trends\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/ias-perspective-on-the-ipa-bellwether-report-and-digital-trends\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Copy-of-Lesson-5-1.png\",\"datePublished\":\"2020-04-24T04:00:00+00:00\",\"dateModified\":\"2023-07-27T09:40:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/ias-perspective-on-the-ipa-bellwether-report-and-digital-trends\\\/#breadcrumb\"},\"inLanguage\":\"en-gb\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/ias-perspective-on-the-ipa-bellwether-report-and-digital-trends\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/ias-perspective-on-the-ipa-bellwether-report-and-digital-trends\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Copy-of-Lesson-5-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Copy-of-Lesson-5-1.png\",\"width\":1080,\"height\":648},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/ias-perspective-on-the-ipa-bellwether-report-and-digital-trends\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IAS perspective on the IPA Bellwether Report\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-gb\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\",\"name\":\"IAS TEAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"caption\":\"IAS TEAM\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\",\"sameAs\":[\"https:\\\/\\\/integralads.com\"],\"jobTitle\":\"TEST\",\"url\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/author\\\/ias2023\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"IAS perspective on the IPA Bellwether Report and digital trends","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/uk\/insider\/ias-perspective-on-the-ipa-bellwether-report-and-digital-trends\/","og_locale":"en_US","og_type":"article","og_title":"IAS perspective on the IPA Bellwether Report","og_description":"The latest IPA Bellwether Report has launched, capturing data from the first quarter of 2020 and giving a perspective on digital trends. Potentially one of the most turbulent times for media and digital, the results were, unsurprisingly, very different to...","og_url":"https:\/\/integralads.com\/uk\/insider\/ias-perspective-on-the-ipa-bellwether-report-and-digital-trends\/","og_site_name":"Integral Ad Science","article_published_time":"2020-04-24T04:00:00+00:00","article_modified_time":"2023-07-27T09:40:32+00:00","og_image":[{"width":1080,"height":648,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Copy-of-Lesson-5-1.png","type":"image\/png"}],"author":"IAS TEAM","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS TEAM","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/uk\/insider\/ias-perspective-on-the-ipa-bellwether-report-and-digital-trends\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/uk\/insider\/ias-perspective-on-the-ipa-bellwether-report-and-digital-trends\/"},"author":{"name":"IAS TEAM","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399"},"headline":"IAS perspective on the IPA Bellwether Report","datePublished":"2020-04-24T04:00:00+00:00","dateModified":"2023-07-27T09:40:32+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/uk\/insider\/ias-perspective-on-the-ipa-bellwether-report-and-digital-trends\/"},"wordCount":383,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/uk\/insider\/ias-perspective-on-the-ipa-bellwether-report-and-digital-trends\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Copy-of-Lesson-5-1.png","articleSection":["Insights"],"inLanguage":"en-gb"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/uk\/insider\/ias-perspective-on-the-ipa-bellwether-report-and-digital-trends\/","url":"https:\/\/integralads.com\/uk\/insider\/ias-perspective-on-the-ipa-bellwether-report-and-digital-trends\/","name":"IAS perspective on the IPA Bellwether Report and digital trends","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/uk\/insider\/ias-perspective-on-the-ipa-bellwether-report-and-digital-trends\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/uk\/insider\/ias-perspective-on-the-ipa-bellwether-report-and-digital-trends\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Copy-of-Lesson-5-1.png","datePublished":"2020-04-24T04:00:00+00:00","dateModified":"2023-07-27T09:40:32+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/uk\/insider\/ias-perspective-on-the-ipa-bellwether-report-and-digital-trends\/#breadcrumb"},"inLanguage":"en-gb","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/uk\/insider\/ias-perspective-on-the-ipa-bellwether-report-and-digital-trends\/"]}]},{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/integralads.com\/uk\/insider\/ias-perspective-on-the-ipa-bellwether-report-and-digital-trends\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Copy-of-Lesson-5-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Copy-of-Lesson-5-1.png","width":1080,"height":648},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/uk\/insider\/ias-perspective-on-the-ipa-bellwether-report-and-digital-trends\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/uk\/"},{"@type":"ListItem","position":2,"name":"IAS perspective on the IPA Bellwether Report"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-gb"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399","name":"IAS TEAM","image":{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","caption":"IAS TEAM"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.","sameAs":["https:\/\/integralads.com"],"jobTitle":"TEST","url":"https:\/\/integralads.com\/uk\/insider\/author\/ias2023\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts\/301082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/comments?post=301082"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts\/301082\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/media\/296325"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/media?parent=301082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/categories?post=301082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/tags?post=301082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}