{"id":301104,"date":"2020-07-09T04:00:00","date_gmt":"2020-07-09T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/how-to-save-on-your-programmatic-spend\/"},"modified":"2024-11-12T10:26:33","modified_gmt":"2024-11-12T10:26:33","slug":"how-to-save-on-your-programmatic-spend","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/how-to-save-on-your-programmatic-spend\/","title":{"rendered":"How to save 15% of your programmatic spend"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-116774 size-medium\" src=\"\/wp-content\/uploads\/2020\/07\/CaseStudy_GroupM_Programmatic_piggybank-2-760x428.jpg\" alt=\"Save money on your programmatic spend\" width=\"760\" height=\"428\" \/><\/span><\/span><\/span><\/span><\/p>\n<p>Advertisers today want to save money on their programmatic spend and to prove how IAS can help to achieve this we highlight our client&#8217;s success in our new case study.<\/p>\n<h2><strong>IAS Case Study &#8211; How to Save 15% of your programmatic spend\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Programmatic advertising can be prone to lower viewability and more exposed to ad fraud and brand safety risks. To tackle this, GroupM France selected IAS to help them deploy a global, large-scale efficiency strategy for their major advertiser\u2019s programmatic campaigns. GroupM France wanted to save money on their client&#8217;s programmatic spend and improve campaign performance.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With IAS\u2019 granular data and insights, GroupM France identified the areas of the campaign and markets that had below-average levels of viewability as well as above-average levels of ad fraud and brand risk across all programmatic media partners.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The results of this analysis prompted GroupM to:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> activate <a href=\"https:\/\/integralads.com\/uk\/capabilities\/programmatic\/\">IAS\u2019 pre-bid segments<\/a> for viewability, ad fraud and brand safety within its DSP<\/span><\/li>\n<li><span style=\"font-weight: 400;\">target impressions with higher viewability for every market the campaign ran in<\/span><\/li>\n<li><span style=\"font-weight: 400;\">immediately start filtering out invalid traffic and content that could pose a reputational risk before the brand ever placed a bid on inventory, resulting in an immediate drop in ad fraud and brand risk levels.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">After all the recommendations were implemented, it resulted in 15% of campaign spend being reallocated to digital ad impressions that drove business outcomes. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Download the How to Save 15% of Your Programmatic Spend Case Study to learn more.<\/span><\/p>\n<p>And if you want to learn more on how to achieve greater transparency in programmatic and reduce wasted spend then read about our Total Visibility offering.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAS Case Study to understand how to save money on your programmatic spend and bring transparency to your programmatic buys.<\/p>\n","protected":false},"author":1,"featured_media":296530,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[283,294],"tags":[],"class_list":["post-301104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-programmatic-uk","category-topics-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - 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