{"id":301105,"date":"2020-07-16T04:00:00","date_gmt":"2020-07-16T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/unlocking-videos-potential-during-covid-19\/"},"modified":"2023-07-27T08:56:49","modified_gmt":"2023-07-27T08:56:49","slug":"unlocking-videos-potential-during-covid-19","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/unlocking-videos-potential-during-covid-19\/","title":{"rendered":"Unlocking video\u2019s potential during Covid-19"},"content":{"rendered":"

\"Unlocking<\/p>\n

This article was written by Glenn Perera, Director, Product Strategy, and was originally published in v-net.tv<\/a><\/em><\/p>\n

Video has been a consumer\u2019s constant companion during the Covid-19 pandemic, whether that\u2019s tumbling down TikTok black holes, to binging on the latest Netflix show. Digital video viewing has already smashed previous growth estimates, with time spent\u00a015%<\/a>\u00a0higher than 2019, running at a considerable two hours and 20 minutes per day for adults across the UK.<\/p>\n

Brand reactions to this sudden uptick have ranged from some choosing to withdraw advertising campaigns during the pandemic, while others simply paused ad efforts to recalibrate. Marketers are now being encouraged to make \u2018bolder decisions\u2019<\/a>\u00a0to harness fast-expanding video opportunities, and tap into a huge and highly receptive audience to build greater consumer awareness.<\/p>\n

However, brands will also experience sizeable challenges and be under increased pressure to make optimal use of video.<\/p>\n


\nUnderstanding the opportunities<\/strong><\/h4>\n

\u201cIt pays to keep your brand in the consumer\u2019s eye\u201d. Professor of Marketing at the London Business School,\u00a0Anja Lambrecht\u2019s<\/a>\u00a0comment has never resonated more than in the age of Covid-19, with considerably less physical interaction able to happen and an increased reliance on screens. For brands, this means it\u2019s time to dial up the digital video activity.<\/p>\n

But as brands extend their presence across the videoscape, ensuring those precious budgets are used as efficiently as possible will depend on an accurate understanding of where the best opportunities lie. Brands will need a comprehensive view of advertising impact for each screen and channel to guide smart media buying decisions that fuel strong returns. This includes whether ad placements will have the chance to reach consumer eyeballs and positively influence brand perception.<\/p>\n


\nManaging risk takes multi-faceted measurement<\/strong><\/h4>\n

Video\u2019s blend of sight, sound and motion is captivating for viewers, and a winning combination for brands looking to engage them. But it has its own risks.<\/p>\n

For example, what happens if the video is out of sight on the page, or if the consumer is looking away? The inherently visual nature of video means being out of view significantly reduces ad effectiveness. Video\u2019s popularity is leading to an increase in available inventory. However, while this boosts scope for campaigns, it also opens up the opportunity for ad fraud and poorly placed ads.<\/p>\n

Leveraging video successfully therefore requires multipurpose measurement. Brands targeting connected TV (CTV), for instance, would be wise to adopt evaluation tools that can validate video ads in several key areas \u2014 checking ads are viewable, played to completion, brand safe, and free from invalid traffic \u2014 and run across varied mediums; from desktop to mobile in-app. By implementing technology that can cover multiple bases at once, brands can ensure their CTV and wider video\u00a0 campaigns are consistently protected.<\/p>\n

Efficiency can also be further enhanced for CTV, and beyond, with smarter integrated tech. So far, trying to extend video horizons has meant juggling a range of vendors; each bringing different requirements and tags that are complicated to break out, and raise the risk of costly human error. Now, holistic solutions are beginning to emerge that allow brands to close the gaps by unifying disparate tags and automatically adjusting assessment for different environments. It\u2019s crucial that more infrastructure improves so that attempts for these streamlined systems become a consistent reality and make it easier for brands to launch and measure video campaigns anywhere, from video on-demand (VOD) platforms to YouTube.<\/p>\n

Maximising ad impact isn\u2019t simply about avoiding risks. Just as important as keeping away from unsafe inventory is directing budget towards suitable and relevant digital video opportunities. When it comes to keeping brands secure, the industry is fast evolving past blunt keywords that cut off huge sections of premium digital video and is, instead, starting to take a more nuanced approach to determining what exactly is suitable for specific brands.<\/p>\n

Recent weeks provide the perfect illustration to how blocking wide-ranging terms, such as \u2018coronavirus\u2019, can limit digital advertising effectiveness and restrict publisher revenue. There is also increasing evidence to show that context matters to consumers: with\u00a048%<\/a>\u00a0preferring contextually targeted ads and\u00a081%<\/a>\u00a0actively seeking coronavirus content, according to recent Integral Ad Science (IAS) research. Using tailored controls to steer clear of unwanted associations and identify video inventory that aligns with their unique needs, brands can define what is an acceptable risk and what isn\u2019t.<\/p>\n

Already taking a powerful hold on consumer attention before Covid-19, video has reached new heights of consumption and influence. But to unlock its potential, brands will need to be mindful of multiple pitfalls. Multi-pronged measurement that helps synchronise and verify video advertising efforts will be paramount, as will a balance between robust brand safety and the ability to explore a range of contextually suitable video content.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

This article was written by Glenn Perera, Director, Product Strategy, and was originally published in v-net.tv Video has been a consumer\u2019s constant companion during the Covid-19 pandemic, whether that\u2019s tumbling down TikTok black holes, to binging on the latest Netflix…<\/p>\n","protected":false},"author":1,"featured_media":296052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[280,281],"tags":[],"class_list":["post-301105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-channels-uk","category-ctv-video-uk"],"acf":[],"yoast_head":"\nUnlocking video\u2019s potential during Covid-19 - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Discover how brands can scale video advertising with confidence on digital media platforms, including social and CTV during the Coronavirus pandemic\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/unlocking-videos-potential-during-covid-19\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unlocking video\u2019s potential during Covid-19\" \/>\n<meta property=\"og:description\" content=\"Discover how brands can scale video advertising with confidence on digital media platforms, including social and CTV during the Coronavirus pandemic\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/insider\/unlocking-videos-potential-during-covid-19\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-16T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-27T08:56:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/glenn-carstens-peters-EOQhsfFBhRk-unsplash-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1703\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/unlocking-videos-potential-during-covid-19\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/unlocking-videos-potential-during-covid-19\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Unlocking video\u2019s potential during Covid-19\",\"datePublished\":\"2020-07-16T04:00:00+00:00\",\"dateModified\":\"2023-07-27T08:56:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/unlocking-videos-potential-during-covid-19\\\/\"},\"wordCount\":796,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/unlocking-videos-potential-during-covid-19\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/glenn-carstens-peters-EOQhsfFBhRk-unsplash-scaled-1.jpg\",\"articleSection\":[\"Channels\",\"CTV & Video\"],\"inLanguage\":\"en-gb\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/unlocking-videos-potential-during-covid-19\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/unlocking-videos-potential-during-covid-19\\\/\",\"name\":\"Unlocking video\u2019s potential during Covid-19 - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/unlocking-videos-potential-during-covid-19\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/unlocking-videos-potential-during-covid-19\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/glenn-carstens-peters-EOQhsfFBhRk-unsplash-scaled-1.jpg\",\"datePublished\":\"2020-07-16T04:00:00+00:00\",\"dateModified\":\"2023-07-27T08:56:49+00:00\",\"description\":\"Discover how brands can scale video advertising with confidence on digital media platforms, including social and CTV during the Coronavirus pandemic\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/unlocking-videos-potential-during-covid-19\\\/#breadcrumb\"},\"inLanguage\":\"en-gb\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/unlocking-videos-potential-during-covid-19\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/unlocking-videos-potential-during-covid-19\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/glenn-carstens-peters-EOQhsfFBhRk-unsplash-scaled-1.jpg\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/glenn-carstens-peters-EOQhsfFBhRk-unsplash-scaled-1.jpg\",\"width\":2560,\"height\":1703},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/unlocking-videos-potential-during-covid-19\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Unlocking video\u2019s potential during Covid-19\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-gb\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\",\"name\":\"IAS TEAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"caption\":\"IAS TEAM\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\",\"sameAs\":[\"https:\\\/\\\/integralads.com\"],\"jobTitle\":\"TEST\",\"url\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/author\\\/ias2023\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Unlocking video\u2019s potential during Covid-19 - Integral Ad Science","description":"Discover how brands can scale video advertising with confidence on digital media platforms, including social and CTV during the Coronavirus pandemic","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/uk\/insider\/unlocking-videos-potential-during-covid-19\/","og_locale":"en_US","og_type":"article","og_title":"Unlocking video\u2019s potential during Covid-19","og_description":"Discover how brands can scale video advertising with confidence on digital media platforms, including social and CTV during the Coronavirus pandemic","og_url":"https:\/\/integralads.com\/uk\/insider\/unlocking-videos-potential-during-covid-19\/","og_site_name":"Integral Ad Science","article_published_time":"2020-07-16T04:00:00+00:00","article_modified_time":"2023-07-27T08:56:49+00:00","og_image":[{"width":2560,"height":1703,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/glenn-carstens-peters-EOQhsfFBhRk-unsplash-scaled-1.jpg","type":"image\/jpeg"}],"author":"IAS TEAM","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS TEAM","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/uk\/insider\/unlocking-videos-potential-during-covid-19\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/uk\/insider\/unlocking-videos-potential-during-covid-19\/"},"author":{"name":"IAS TEAM","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399"},"headline":"Unlocking video\u2019s potential during Covid-19","datePublished":"2020-07-16T04:00:00+00:00","dateModified":"2023-07-27T08:56:49+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/uk\/insider\/unlocking-videos-potential-during-covid-19\/"},"wordCount":796,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/uk\/insider\/unlocking-videos-potential-during-covid-19\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/glenn-carstens-peters-EOQhsfFBhRk-unsplash-scaled-1.jpg","articleSection":["Channels","CTV & Video"],"inLanguage":"en-gb"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/uk\/insider\/unlocking-videos-potential-during-covid-19\/","url":"https:\/\/integralads.com\/uk\/insider\/unlocking-videos-potential-during-covid-19\/","name":"Unlocking video\u2019s potential during Covid-19 - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/uk\/insider\/unlocking-videos-potential-during-covid-19\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/uk\/insider\/unlocking-videos-potential-during-covid-19\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/glenn-carstens-peters-EOQhsfFBhRk-unsplash-scaled-1.jpg","datePublished":"2020-07-16T04:00:00+00:00","dateModified":"2023-07-27T08:56:49+00:00","description":"Discover how brands can scale video advertising with confidence on digital media platforms, including social and CTV during the Coronavirus pandemic","breadcrumb":{"@id":"https:\/\/integralads.com\/uk\/insider\/unlocking-videos-potential-during-covid-19\/#breadcrumb"},"inLanguage":"en-gb","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/uk\/insider\/unlocking-videos-potential-during-covid-19\/"]}]},{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/integralads.com\/uk\/insider\/unlocking-videos-potential-during-covid-19\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/glenn-carstens-peters-EOQhsfFBhRk-unsplash-scaled-1.jpg","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/glenn-carstens-peters-EOQhsfFBhRk-unsplash-scaled-1.jpg","width":2560,"height":1703},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/uk\/insider\/unlocking-videos-potential-during-covid-19\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/uk\/"},{"@type":"ListItem","position":2,"name":"Unlocking video\u2019s potential during Covid-19"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-gb"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399","name":"IAS TEAM","image":{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","caption":"IAS TEAM"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.","sameAs":["https:\/\/integralads.com"],"jobTitle":"TEST","url":"https:\/\/integralads.com\/uk\/insider\/author\/ias2023\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts\/301105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/comments?post=301105"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts\/301105\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/media\/296052"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/media?parent=301105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/categories?post=301105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/tags?post=301105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}