{"id":301107,"date":"2020-08-12T04:00:00","date_gmt":"2020-08-12T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/channel-factory-partnership\/"},"modified":"2024-11-13T09:39:29","modified_gmt":"2024-11-13T09:39:29","slug":"channel-factory-partnership","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/channel-factory-partnership\/","title":{"rendered":"Introducing Channel Science: A streamlined solution for YouTube"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"font-weight: 400;\">Advertisers are constantly looking to streamline their media buying and improve both efficiency and performance across all channels and screens. Today, Integral Ad Science announced <strong>Channel Science<\/strong>, an industry-leading offering in partnership with Channel Factory. This partnership gives advertisers the most comprehensive YouTube brand safety and suitability optimisation solution on the market. Through a single integration, <strong>Channel Science<\/strong> allows advertisers to leverage both companies&#8217; technology to ensure their YouTube TrueView campaigns are even more brand-suitable and performance-driven. <\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe are thrilled to announce the world\u2019s first combined verification and performance optimisation solution for YouTube advertisers. Partnerships that offer powerful solutions like this one save time and money for advertisers and are absolutely crucial in today\u2019s world. Advertisers need an end-to-end solution to manage the quality and performance of YouTube buys while saving time and money,\u201d said Lisa Utzschneider, Chief Executive Officer, IAS. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As joint <a href=\"https:\/\/integralads.com\/insider\/announcing-ias-selection-for-the-youtube-measurement-program\/\">YouTube Measurement Partners (YTMP)<\/a>, IAS and Channel Factory bring unique value in building a solution advertisers can trust. IAS provides advertisers with channel- and video-level brand safety protection, while Channel Factory provides expert curation of YouTube content and a performance-led approach. Together, IAS and Channel Factory give marketers <strong>Channel Science<\/strong>\u2014a powerful, one-stop solution for YouTube TrueView advertising. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The joint-product offering provides clients with the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Inclusion lists that are verified and optimised to deliver the right content at the right price<br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">One seamless and combined workflow for pre-campaign and reporting solutions to solve multiple needs for your TrueView YouTube targeting<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increased efficiency by investing in media that performs and minimises ad waste <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Verification and brand safety monitoring from IAS to validate the campaign<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u201cWe are incredibly excited to partner with IAS to combine expertise, innovation, and technology to help advertisers achieve their brand safety, brand suitability, and ROI goals in one product from two trusted YTMP partners,\u201d said Tony Chen, CEO of <a href=\"https:\/\/channelfactory.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Channel Factory<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more information on <strong>Channel Science<\/strong>, download our available resources.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integral Ad Science announces Channel Science, an industry-leading offering for YouTube in partnership with Channel Factory.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[290,284],"tags":[],"class_list":["post-301107","post","type-post","status-publish","format-standard","hentry","category-insights-uk","category-proprietary-platforms-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Introducing Channel Science: A streamlined solution for YouTube<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/channel-factory-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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