{"id":301112,"date":"2020-09-10T04:00:00","date_gmt":"2020-09-10T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/quality-ad-impression-measurement\/"},"modified":"2024-11-12T16:29:45","modified_gmt":"2024-11-12T16:29:45","slug":"quality-ad-impression-measurement","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/quality-ad-impression-measurement\/","title":{"rendered":"Reintroducing the IAS Quality Impressions\u2122 metric"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"font-weight: 400;\">Today, IAS is proud to announce the rebrand of our MRC accredited metric \u201cQualified Ads\u201d to \u201cQuality Impressions\u2122\u201d. While navigating the digital advertising landscape, it is critical to understand the value of your investment to maximise impact. Our <a href=\"https:\/\/integralads.com\/uk\/about-ias\/quality-impressions\/\">Quality Impressions\u2122<\/a> metric helps you do just that: it ensures media quality standards for driving effectiveness.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">IAS\u2019s Quality Impressions represent a proprietary set of metrics that help ensure media quality transparency. To qualify as a Quality Impression, an ad must be <a href=\"\/uk\/insider\/viewability-the-essentials\/\">viewable<\/a>, by a real person, in geo, in a brand safe and suitable environment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cNot all impressions are equal and advertisers continue to need an easy way to understand whether a digital ad meets their media quality standards for a campaign,\u201d said Tony Marlow, CMO, IAS. \u201cRebranding this key metric to \u2018Quality Impressions\u2019 is exciting because it better represents the market need for transparency into advertising quality, which is a key driver of campaign outcomes\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Download our one sheet to learn more.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAS Quality Impressions\u2122 metric helps you do just that: it ensures media quality standards for driving effectiveness.<\/p>\n","protected":false},"author":22,"featured_media":296054,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[290],"tags":[],"class_list":["post-301112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - 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