{"id":301113,"date":"2020-09-21T04:00:00","date_gmt":"2020-09-21T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/developing-a-data-driven-facebook-strategy\/"},"modified":"2023-07-27T08:54:14","modified_gmt":"2023-07-27T08:54:14","slug":"developing-a-data-driven-facebook-strategy","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/developing-a-data-driven-facebook-strategy\/","title":{"rendered":"Developing a data driven Facebook strategy"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Last year, European advertisers spent \u20ac11.5 billion on social advertising. Social media advertising has become an advertiser\u2019s tool of choice to reach consumers. However, in a primarily mobile scrolling environment it can be challenging for brands to capture consumer attention.<\/p>\n<p>Listen to our on-demand webinar with Facebook\u2019s Anna Erlandsson, Marketing Science Partner, Nordics in conversation with Paul Astbury, Business Development Director<a href=\"http:\/\/stagingias.wpengine.com\/uk\"> IAS<\/a>, as they share best practices to help you maximize the effectiveness of your Facebook buys. Topics to include:<\/p>\n<ul>\n<li>How to use verification data to better inform social performance<\/li>\n<li>How to think about viewability in a feed-based mobile environment<\/li>\n<li>Best practices for creative and targeting for improved campaign results<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Register your details to listen to the on-demand webinar now.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tune in to our on-demand webinar with Facebook\u2019s Anna Erlandsson, Marketing Science Partner, Nordics in conversation with Paul Astbury, Business Development Director IAS, as they share best practices to help you maximize the effectiveness of your Facebook buys<\/p>\n","protected":false},"author":1,"featured_media":293748,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[280,284,293],"tags":[],"class_list":["post-301113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-channels-uk","category-proprietary-platforms-uk","category-webinars-videos-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Developing a data driven social strategy for Facebook<\/title>\n<meta name=\"description\" content=\"Tune in to our on-demand webinar with Facebook and IAS and learn best practices to help you maximize the effectiveness of your social buys on Facebook\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/developing-a-data-driven-facebook-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Developing a data driven Facebook strategy\" \/>\n<meta property=\"og:description\" content=\"Tune in to our on-demand webinar with Facebook and IAS and learn best practices to help you maximize the effectiveness of your social buys on Facebook\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/insider\/developing-a-data-driven-facebook-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-21T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-27T08:54:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/FAcebook-WB_-Insider-Article-Header-760-x-480-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/developing-a-data-driven-facebook-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/developing-a-data-driven-facebook-strategy\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Developing a data driven Facebook strategy\",\"datePublished\":\"2020-09-21T04:00:00+00:00\",\"dateModified\":\"2023-07-27T08:54:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/developing-a-data-driven-facebook-strategy\/\"},\"wordCount\":128,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/developing-a-data-driven-facebook-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/FAcebook-WB_-Insider-Article-Header-760-x-480-1.png\",\"articleSection\":[\"Channels\",\"Social Platforms\",\"Webinars &amp; 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