{"id":301114,"date":"2020-01-20T05:00:00","date_gmt":"2020-01-20T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/evolution-brand-suitability\/"},"modified":"2023-07-27T09:50:51","modified_gmt":"2023-07-27T09:50:51","slug":"evolution-brand-suitability","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/evolution-brand-suitability\/","title":{"rendered":"Brand Safety: The evolution to brand suitability"},"content":{"rendered":"

At Integral Ad Science<\/a>, we\u2019ve had a strong brand safety<\/a> solution since our inception. Now, as the number of platforms and places your brand can appear rapidly grows, relying on safety is not enough. We\u2019ve invested in new technologies that take into consideration the specific needs and context of your ad campaigns. Read below to learn how campaigns can reach their full potential with this new contextual intelligence solution.<\/p>\n

Step 1: Target away from unsafe content<\/h3>\n

Let\u2019s face it: there is a lot of content on the internet, and a large section of it isn\u2019t appropriate for any brand. The first step to our solution is making sure that you aren\u2019t advertising next to content that references the obviously unsafe content, like violence, terrorism, or sexual content. Traditional approaches to this step often cause over-protection that can needlessly reduce your available inventory. Our approach doesn\u2019t.<\/p>\n

Step 2: Target towards contextually relevant content<\/h3>\n

While safety should always be the bottom line, it shouldn\u2019t be your only decision when it comes to implementing your ad strategy. With our new brand suitability solution you can now not only employ blocking, but also use contextual targeting to direct your spend towards content specific to your brand. For situations where there may be a gray area over the usage of the word, we\u2019re incorporating over 20 years of natural language processing to scan for tone and meaning.<\/p>\n

Step 3: Build your brand<\/h3>\n

Your brand is unique and your brand safety solution should be too. Our new brand suitability solution will allow stronger brand building and more customization than ever before. Create custom categories to run hyper-targeted campaigns for every vertical and demographic of your consumer base. To appeal to your human consumer base, you need real human intel to understand the nuances of language. Build your brand by finding the most impactful place to run your ads to build the most meaningful connections.<\/p>\n

For more information, download our introductory guide to brand suitability.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

At Integral Ad Science, we\u2019ve had a strong brand safety solution. We\u2019ve created an introductory guide to explain what is the brand suitability.<\/p>\n","protected":false},"author":1,"featured_media":301115,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[296],"tags":[],"class_list":["post-301114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-uk"],"acf":[],"yoast_head":"\nBrand Safety: The evolution to brand suitability - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/evolution-brand-suitability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Safety: The evolution to brand suitability\" \/>\n<meta property=\"og:description\" content=\"At Integral Ad Science, we\u2019ve had a strong brand safety solution. 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