{"id":301119,"date":"2020-10-06T04:00:00","date_gmt":"2020-10-06T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/digital-media-quality-trends-for-h1-2020\/"},"modified":"2023-07-27T08:34:24","modified_gmt":"2023-07-27T08:34:24","slug":"digital-media-quality-trends-for-h1-2020","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/digital-media-quality-trends-for-h1-2020\/","title":{"rendered":"Digital Media Quality Trends for H1 2020"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">We have just released our latest IAS Media Quality Report, highlighting digital media insights from across <\/span><span style=\"font-weight: 400;\">15 <\/span><span style=\"font-weight: 400;\">major digital markets, so that advertisers and publishers get access to benchmarks for their campaigns and can strategise accordingly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the global coronavirus pandemic impacted communities and businesses around the world, many consumers shifted their lives to stay at home, and their attention turned toward digital technology. According to eMarketer, consumers are spending an extra hour per day on digital media compared to 2019. Consumer attention is likely to remain shifted toward screens, creating new opportunities to connect to consumers through digital.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As consumers turn to digital during the pandemic, the quality of digital media takes centre stage and the advertising industry continues to seek guidance on how to best navigate. IAS analysed over 1 trillion media quality metrics daily to reveal global performance benchmarks in the report. Navigate the new standard by which ad buyers and sellers can measure the quality of their ad campaigns and inventory.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read our full report to export the following:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Explore how viewability rates shifted across different channels and buying types.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Discover how the global pandemic impacted brand risk levels<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Understand how long creative are in-view to make an impact<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Learn how the quality of your ad campaigns and inventory measure up.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Discover how ad fraud rates have shifted in the last 6 months<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The MQR is just one of the many ways <a href=\"https:\/\/integralads.com\/uk\/\">IAS<\/a> continue to build trust and transparency throughout the digital advertising ecosystem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Discover key insights and learn about UK media quality trends by downloading the full report <a href=\"https:\/\/go.integralads.com\/uk-mqr-2019-h2\">today<\/a>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To see previous reports, go to:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"\/uk\/insider\/the-latest-media-quality-findings-for-h2-2019\/\">MQR H2 2019<\/a>\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"\/uk\/insider\/our-latest-uk-media-quality-findings-for-h1-2019\/\">MQR H1 2019<\/a>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/go.integralads.com\/uk-mqr-2018-h2\">MQR H2 2018<\/a>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"\/uk\/insider\/h1-2018-uk-media-quality-report\/\">MQRH1 2018<\/a>\u00a0<\/span><\/p>\n<p>&nbsp;<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We have just released our latest IAS Media Quality Report, highlighting digital media insights from across 15 major digital markets.<\/p>\n","protected":false},"author":1,"featured_media":301120,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[290],"tags":[190],"class_list":["post-301119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-uk","tag-media-quality-report"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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