{"id":301133,"date":"2020-12-10T05:00:00","date_gmt":"2020-12-10T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/faces-behind-the-tech\/"},"modified":"2024-11-12T16:24:58","modified_gmt":"2024-11-12T16:24:58","slug":"faces-behind-the-tech","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/faces-behind-the-tech\/","title":{"rendered":"Faces Behind The Tech"},"content":{"rendered":"<h3>Meet the experts driving our innovation<\/h3>\n<p>In 2020, technology has become a global lifeline for us all. From remote working, and seemingly endless Zoom meetings, it has helped people stay connected whilst they remain apart. At IAS, we saw that as the world changed, so did the digital advertising landscape, and as a result, online consumer <a href=\"\/uk\/insider\/ias-coronavirus-ad-adjacency-study-explained\/\">perceptions and priorities<\/a> are significally shifting.<\/p>\n<p>Whilst 2020 has ushered in new changes, at Integral Ad Science we have continued to innovate. Our innovation is driven by the people behind our technology, and we want you to meet the Faces Behind The Tech.<\/p>\n<h4>Faces Behind The Tech<\/h4>\n<p>Meet the experts at IAS via our series of short videos where you will discover our key innovation and new products. From complex terms through to the latest acronyms, our experts clarify how IAS technology helps the digital advertising industry ecosystem create the best environment for a more digitised future.<\/p>\n<p><strong>CTV &amp; OTT Explained, Glenn Perera<\/strong><\/p>\n<p>As consumers spend more time at home, they&#8217;re spending more time watching Connected TV. It&#8217;s a hot topic and in this video we explain how ad verification can help measure your success on emerging video devices.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/1cVT6smxjJ8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Trust in programmatic, Akshay Bhattacharjee<\/strong><\/p>\n<p>Today, the majority of digital advertising is bought and sold via programmatic methods. Trust in the quality and performance of programmatic has become paramount. Learn how to ensure confidence.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/7-LoI9b3tTI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Publisher Optimisation, Justine Fournie<\/strong><\/p>\n<p>Discover how since 2015, IAS has helped publishers to further monetise their inventory, while at the same time provide improved viewability and brand suitability for their advertisers.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/Hi_jt74pGE4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>YouTube Measurement, Paul Astbury<\/strong><\/p>\n<p>Over 500 hours of video are uploaded to YouTube every minute. Learn how you can place your video ads in the most brand suitable environment within the vast quantity of YouTube content<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/DHL05wvx9fI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Context Control, Jan Phillip Hinrichs <\/strong><\/p>\n<p>To reach and engage your customers, the environment where an ad is placed is critical. Discover how our Context Control solution gives brands and publishers control over where ad messages appear.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/cdfRB0yQczU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>If you want to discover more on how IAS is shaping the future of digital ad verification, then check out our Toolkits for more information: <a class=\"waffle-rich-text-link\" href=\"https:\/\/integralads.com\/uk\/solutions\">Social<\/a>, <a class=\"waffle-rich-text-link\" href=\"https:\/\/integralads.com\/uk\/solutions\/publishers\/\">Publisher, CTV,<\/a> Programmatic, <a href=\"https:\/\/integralads.com\/uk\/solutions\/brand-safety-suitability\/\">Context Control.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A video series, Faces Behind The Tech, explains ad verification technoloy and innovation at IAS. Covering topics from CTV, and programmatic, to YouTube.<\/p>\n","protected":false},"author":1,"featured_media":305795,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[281,286,287,290,283,297,284,293],"tags":[],"class_list":["post-301133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ctv-video-uk","category-efficiency-optimisation-uk","category-featured-uk","category-insights-uk","category-programmatic-uk","category-publisher-uk","category-proprietary-platforms-uk","category-webinars-videos-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Faces Behind The Tech - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/faces-behind-the-tech\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Faces Behind The Tech\" \/>\n<meta property=\"og:description\" content=\"A video series, Faces Behind The Tech, explains ad verification technoloy and innovation at IAS. 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