{"id":301135,"date":"2020-12-01T05:00:00","date_gmt":"2020-12-01T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/innovation-summit-state-of-publishing\/"},"modified":"2023-07-27T08:11:50","modified_gmt":"2023-07-27T08:11:50","slug":"innovation-summit-state-of-publishing","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/innovation-summit-state-of-publishing\/","title":{"rendered":"IAS Innovation Summit: The State of Publishing"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"font-weight: 400;\">At the IAS Innovation Summit, digital publishing expert, Louise Crosby, Strategic Development Director at News UK spoke with Clement Birdsall from Integral Ad Science, to discuss the rise in sensitivity of advertising with news outlets during a global crisis. In this fireside chat, the experts discuss how sentiment and emotion is key in today&#8217;s digital media and how to make best use of contextual targeting.\u00a0<\/span><\/p>\n<h4><b>A whole new world<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Publishers have seen that the main focus of news coverage this year was \u201c<\/span><a href=\"https:\/\/www.linguee.com\/english-german\/translation\/undoubtedly.html\"><span style=\"font-weight: 400;\">undoubtedly<\/span><\/a><span style=\"font-weight: 400;\"> the Coronavirus pandemic.\u201d It was vital for publications to cover the pandemic and to produce a variety of articles focused on the topic as it was relevant, needed information for everyone across the globe. During these times where nothing is predictable, NewsUK has had to adapt its advertising strategy. As Louise Crosby highlighted, \u201cmost people really turned to trusted news sources for information,\u201d with subscriptions and page views increasing. Whilst that was a positive outcome for publishers, they were faced with two main advertising strategy challenges:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Firstly, that brands reduced their advertising spend in lucrative verticals like leisure, travel, and hospitality. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Secondly, that due to the uncertainty around the coronavirus pandemic, brands were hesitant to have their advertising appear next to this content.\u00a0<\/span><\/li>\n<\/ul>\n<h4><b>How publishers overcome uncertainty in a global pandemic<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Thanks to detailed segmentation of content and audience interests, publishers are skillfully able to support brands efforts to reach audiences throughout their purchase decisioning. Since the pandemic hit, News UK enhanced their offering to provide advertisers with assurance and even greater precision for what content their brand will appear next to. They enhanced their capabilities to offer segments that target the sentiment and emotion being portrayed in the content, this was a step up from the initial contextual targeting that offered avoiding specific content. \u201cThis way advertisers can choose between three segments: inclusion, neutral inclusion &#8211; positive or neutral content &#8211; for example, the banana bread that everyone seemed to love during the first lockdown, and exclusion,\u201d Louise explains.\u00a0<\/span><\/p>\n<h4><b>The importance of emotion\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">The ability to categorise inventory based on the emotion being portrayed was the latest innovation for News UK, and due to this they are able to offer advertisers \u201cemotion-based\u201d campaigns. \u201cThis is super important for News UK because the only way you can cut through everything is through emotions of an article &#8211; it&#8217;s kind of a shortcut to get to people&#8217;s attention,\u201d Louise highlighted. Throughout the year, News UK had also focused on and invested in creating content that really speaks to their audiences with the help of semantic analysis tools. Additionally, NewsUK reinforced asking for user feedback on articles and analysed the sentiment of user comments.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Publishers like News UK use IAS\u2019 Context Control, a suite of sophisticated contextual solutions, to offer a second layer of protection alongside meeting custom brand suitability requirements for each advertiser across their entire inventory. There is no one-size-fits-all solution for brand suitability, as each advertiser will have differing requirements to what content aligns to their brand. However, with Context Control from IAS, publishers can segment their inventory to match a brand\u2019s exact requirements and gain trust from their advertisers. Publishers can ensure that a brand&#8217;s advertising will be aligned to high quality content, that is most suitable to their brand message and values.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Watch the full News UK fireside chat from the IAS Innovation Summit here:<br \/>\n<\/span><\/p>\n<p><iframe title=\"The State of Publishing in 2020 - IAS Innovation Summit 2020\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/FyxCAvN4F3M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Want to know more? Discover more on IAS publisher solutions on our <a href=\"\/uk\/who-we-help\/publishers\/\">IAS Insider<\/a> or <a href=\"https:\/\/integralads.com\/who-we-help\/publishers\/\">IAS website<\/a>.<\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A top session from the IAS Innovation Summit on how publishers overcame challenges during the pandemic and why context and sentiment are a future focus.<\/p>\n","protected":false},"author":1,"featured_media":295766,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[296,290,297],"tags":[262],"class_list":["post-301135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-uk","category-insights-uk","category-publisher-uk","tag-innovation-summit"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IAS Innovation Summit: The State of Publishing - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/innovation-summit-state-of-publishing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS Innovation Summit: The State of Publishing\" \/>\n<meta property=\"og:description\" content=\"A top session from the IAS Innovation Summit on how publishers overcame challenges during the pandemic and why context and sentiment are a future focus.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/insider\/innovation-summit-state-of-publishing\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-01T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-27T08:11:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Innovation_Summit_2020_Insider_article_header_02.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"385\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/innovation-summit-state-of-publishing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/innovation-summit-state-of-publishing\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"IAS Innovation Summit: The State of Publishing\",\"datePublished\":\"2020-12-01T05:00:00+00:00\",\"dateModified\":\"2023-07-27T08:11:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/innovation-summit-state-of-publishing\/\"},\"wordCount\":594,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/innovation-summit-state-of-publishing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Innovation_Summit_2020_Insider_article_header_02.png\",\"keywords\":[\"Innovation Summit\"],\"articleSection\":[\"Brand Safety &amp; Suitability\",\"Insights\",\"Publisher\"],\"inLanguage\":\"en-gb\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/innovation-summit-state-of-publishing\/\",\"url\":\"https:\/\/integralads.com\/uk\/insider\/innovation-summit-state-of-publishing\/\",\"name\":\"IAS Innovation Summit: The State of Publishing - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/innovation-summit-state-of-publishing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/innovation-summit-state-of-publishing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Innovation_Summit_2020_Insider_article_header_02.png\",\"datePublished\":\"2020-12-01T05:00:00+00:00\",\"dateModified\":\"2023-07-27T08:11:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/innovation-summit-state-of-publishing\/#breadcrumb\"},\"inLanguage\":\"en-gb\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/integralads.com\/uk\/insider\/innovation-summit-state-of-publishing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/innovation-summit-state-of-publishing\/#primaryimage\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Innovation_Summit_2020_Insider_article_header_02.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Innovation_Summit_2020_Insider_article_header_02.png\",\"width\":760,\"height\":385},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/innovation-summit-state-of-publishing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/integralads.com\/uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IAS Innovation Summit: The State of Publishing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/integralads.com\/#website\",\"url\":\"https:\/\/integralads.com\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/integralads.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-gb\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/integralads.com\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\/\/integralads.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\",\"name\":\"IAS TEAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"caption\":\"IAS TEAM\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\",\"sameAs\":[\"https:\/\/integralads.com\"],\"jobTitle\":\"TEST\",\"url\":\"https:\/\/integralads.com\/uk\/insider\/author\/ias2023\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"IAS Innovation Summit: The State of Publishing - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/uk\/insider\/innovation-summit-state-of-publishing\/","og_locale":"en_US","og_type":"article","og_title":"IAS Innovation Summit: The State of Publishing","og_description":"A top session from the IAS Innovation Summit on how publishers overcame challenges during the pandemic and why context and sentiment are a future focus.","og_url":"https:\/\/integralads.com\/uk\/insider\/innovation-summit-state-of-publishing\/","og_site_name":"Integral Ad Science","article_published_time":"2020-12-01T05:00:00+00:00","article_modified_time":"2023-07-27T08:11:50+00:00","og_image":[{"width":760,"height":385,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Innovation_Summit_2020_Insider_article_header_02.png","type":"image\/png"}],"author":"IAS TEAM","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS TEAM","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/uk\/insider\/innovation-summit-state-of-publishing\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/uk\/insider\/innovation-summit-state-of-publishing\/"},"author":{"name":"IAS TEAM","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399"},"headline":"IAS Innovation Summit: The State of Publishing","datePublished":"2020-12-01T05:00:00+00:00","dateModified":"2023-07-27T08:11:50+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/uk\/insider\/innovation-summit-state-of-publishing\/"},"wordCount":594,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/uk\/insider\/innovation-summit-state-of-publishing\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Innovation_Summit_2020_Insider_article_header_02.png","keywords":["Innovation Summit"],"articleSection":["Brand Safety &amp; Suitability","Insights","Publisher"],"inLanguage":"en-gb"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/uk\/insider\/innovation-summit-state-of-publishing\/","url":"https:\/\/integralads.com\/uk\/insider\/innovation-summit-state-of-publishing\/","name":"IAS Innovation Summit: The State of Publishing - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/uk\/insider\/innovation-summit-state-of-publishing\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/uk\/insider\/innovation-summit-state-of-publishing\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Innovation_Summit_2020_Insider_article_header_02.png","datePublished":"2020-12-01T05:00:00+00:00","dateModified":"2023-07-27T08:11:50+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/uk\/insider\/innovation-summit-state-of-publishing\/#breadcrumb"},"inLanguage":"en-gb","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/uk\/insider\/innovation-summit-state-of-publishing\/"]}]},{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/integralads.com\/uk\/insider\/innovation-summit-state-of-publishing\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Innovation_Summit_2020_Insider_article_header_02.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Innovation_Summit_2020_Insider_article_header_02.png","width":760,"height":385},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/uk\/insider\/innovation-summit-state-of-publishing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/uk\/"},{"@type":"ListItem","position":2,"name":"IAS Innovation Summit: The State of Publishing"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-gb"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399","name":"IAS TEAM","image":{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/integralads.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","caption":"IAS TEAM"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.","sameAs":["https:\/\/integralads.com"],"jobTitle":"TEST","url":"https:\/\/integralads.com\/uk\/insider\/author\/ias2023\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts\/301135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/comments?post=301135"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts\/301135\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/media\/295766"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/media?parent=301135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/categories?post=301135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/tags?post=301135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}