{"id":301137,"date":"2020-12-16T05:00:00","date_gmt":"2020-12-16T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/evolving-the-advertising-industry-to-meet-consumer-behaviour\/"},"modified":"2025-01-30T13:41:00","modified_gmt":"2025-01-30T13:41:00","slug":"evolving-the-advertising-industry-to-meet-consumer-behaviour","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/evolving-the-advertising-industry-to-meet-consumer-behaviour\/","title":{"rendered":"Evolving the advertising industry to meet consumer behaviour"},"content":{"rendered":"
\n
\n

This Q&A was conducted with Nick Morley, Managing Director, EMEA, IAS. It was originally published in European Business Magazine<\/a>.<\/em><\/p>\n<\/div>\n

Competition for consumers\u2019 attention has been heightened by the pandemic. How can business leaders ensure their advertising teams are focused on ad campaigns that maximise engagement?<\/span><\/strong><\/p>\n

Nick Morley<\/span>:<\/span>\u00a0\u201cTo maximise advertising success, business leaders should\u00a0<\/span>focus on the context in which their ad campaigns appear. While advertisers are aware of the opportunities due to increased consumer engagement, brands are stepping up their brand safety measures during times of social unrest and a pandemic climate.<\/span><\/p>\n

Most\u00a0<\/span>businesses appreciate that context affects how consumers view their brand, with IAS research showing that nearly three-quarters (<\/span>70%<\/span><\/a>) of UK consumers state t<\/span>hat they are more likely to remember an ad when it appears next to contextually relevant content online. To hit the ultimate goal of the right ad, at the correct moment and in the best place, marketing efforts should also recognise and navigate the sentime<\/span>nt of context. Given that almost three-quarters of consumers (<\/span>73%<\/span><\/a>) state that the positive\/negative feeling conveyed in an article impacts their perception o<\/span>f a brand who has advertised alongside it, businesses need a technology partner to enable their brand to not just avoid unwanted associations, but also target investment towards suitable content.<\/span><\/p>\n

With advanced technologies that blend semantic analysis an<\/span>d natural language processing, a brand can uncover exactly what the words on a webpage mean and how they relate to each other, in real-time and at scale. This allows business leaders to keep advertising options open without putting their brand at risk. For<\/span>\u00a0example, in the current situation, that could include distinguishing negative content about coronavirus from stories with a positive sentiment, such as business survival or human kindness.\u201d<\/span><\/p>\n

Covid-19 has seen ad fraud skyrocket. How can business leaders o<\/span>ptimise ads for performance by closely scrutinising the supply chain?<\/span><\/strong><\/p>\n

Nick Morley<\/span>:<\/span>\u00a0\u201cIt almost goes without saying that problems with ad fraud pre-date today\u2019s disruption. Long before the outbreak, ad fraud was predicted to become the\u00a0<\/span>second-greatest<\/span><\/a>\u00a0source of criminal revenue globally by 2025. But with budgets tightening and advertisers under greater scrutiny than ever, it\u2019s even more important to keep a close watch on ad fraud \u2013 from malicious apps, illegal bots and domain spo<\/span>ofing, to its many other forms.<\/span><\/p>\n

Staying ahead calls for an \u2018always-on\u2019 mindset. Business leaders should use tools that\u00a0<\/span>employ machine learning in order to constantly monitor abnormal traffic patterns and spot the differences between human and bot behavio<\/span>ur.<\/span><\/p>\n

To make sure investment is constantly safe from fraudsters, business leaders need to ensure all of this insight comes from a verification technology partner that prioritises ongoing cross-industry collaboration and employs fraud detection experts to\u00a0<\/span>understand the latest threats and spots signs of emerging ad fraud. These insights are paramount for both advertisers and publishers to ensure that they are transacting only on genuine inventory.\u201d<\/span><\/p>\n

How can innovative, up-to-date reporting help business le<\/span>aders creatively connect with their target audience?<\/span><\/strong><\/p>\n

Nick Morley<\/span>:<\/span>\u00a0\u201cConsumers were already feeding their digital media appetite with increasingly diverse content before Covid-19. Not only has consumption risen at an unprecedented rate, but also expanded ac<\/span>ross a wider range of channels; whether that\u2019s the\u00a0<\/span>spike<\/span>\u00a0in video streaming services,\u00a0<\/span>record numbers<\/span><\/a>\u00a0listening to podcasts, or the explosion of viral\u00a0<\/span>TikTok<\/span>\u00a0videos that we hate to love.<\/span><\/p>\n

For business leaders, this presents both a challenge and an opportunity. There is g<\/span>reater potential to connect with highly receptive audiences, but it\u2019s also harder to keep track of the results that ads generate, or if they have a chance to make any impact at all.<\/span><\/p>\n

Ads must be seen and not just served to have an impact. But different di<\/span>gital ad formats come with different standards for evaluating viewability \u2014 from static desktop display to mobile app video ads \u2014 and with more channels comes a greater variety of data. For example, at IAS, part of our viewability measurement also captures<\/span>\u00a0exposure time. This helps advertisers evaluate engagement, based upon the theory that good content engages viewers for longer.<\/span><\/p>\n

To ensure business leaders can translate this data into business outcomes, it is paramount that the digital advertising industry keeps pace with the multi-channel consumer, and a vital part of that is accurate and easily digestible reporting. As well as en<\/span>suring access to cross-platform and cross device insight to gain a holistic picture of the context in which ads are appearing online, business leaders need tools that allow them to apply custom metrics aligned with their brand\u2019s needs, whether that be uniq<\/span>ue brand safety requirements or custom viewability measurement.\u201d<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

This Q&A was conducted with Nick Morley, Managing Director, EMEA, IAS. It was originally published in European Business Magazine. Competition for consumers\u2019 attention has been heightened by the pandemic. How can business leaders ensure their advertising teams are focused on…<\/p>\n","protected":false},"author":1,"featured_media":295897,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[296,290,294],"tags":[],"class_list":["post-301137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-uk","category-insights-uk","category-topics-uk"],"acf":[],"yoast_head":"\nEvolving the advertising industry to meet consumer behaviour - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"This Q&A was conducted with Nick Morley, Managing Director, EMEA, IAS. It was originally published in European Business Magazine. Competition for European Business Talks to Nick Morley, EMEA Managing Director Integral Ad Science\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/evolving-the-advertising-industry-to-meet-consumer-behaviour\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evolving the advertising industry to meet consumer behaviour\" \/>\n<meta property=\"og:description\" content=\"This Q&A was conducted with Nick Morley, Managing Director, EMEA, IAS. It was originally published in European Business Magazine. Competition for European Business Talks to Nick Morley, EMEA Managing Director Integral Ad Science\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/insider\/evolving-the-advertising-industry-to-meet-consumer-behaviour\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-16T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-30T13:41:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Total_Visibility_Amino.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1777\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/evolving-the-advertising-industry-to-meet-consumer-behaviour\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/evolving-the-advertising-industry-to-meet-consumer-behaviour\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Evolving the advertising industry to meet consumer behaviour\",\"datePublished\":\"2020-12-16T05:00:00+00:00\",\"dateModified\":\"2025-01-30T13:41:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/evolving-the-advertising-industry-to-meet-consumer-behaviour\/\"},\"wordCount\":783,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/evolving-the-advertising-industry-to-meet-consumer-behaviour\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Total_Visibility_Amino.jpg\",\"articleSection\":[\"Brand Safety & Suitability\",\"Insights\",\"Topics\"],\"inLanguage\":\"en-gb\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/evolving-the-advertising-industry-to-meet-consumer-behaviour\/\",\"url\":\"https:\/\/integralads.com\/uk\/insider\/evolving-the-advertising-industry-to-meet-consumer-behaviour\/\",\"name\":\"Evolving the advertising industry to meet consumer behaviour - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/evolving-the-advertising-industry-to-meet-consumer-behaviour\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/evolving-the-advertising-industry-to-meet-consumer-behaviour\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Total_Visibility_Amino.jpg\",\"datePublished\":\"2020-12-16T05:00:00+00:00\",\"dateModified\":\"2025-01-30T13:41:00+00:00\",\"description\":\"This Q&A was conducted with Nick Morley, Managing Director, EMEA, IAS. It was originally published in European Business Magazine. Competition for European Business Talks to Nick Morley, EMEA Managing Director Integral Ad Science\",\"breadcrumb\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/evolving-the-advertising-industry-to-meet-consumer-behaviour\/#breadcrumb\"},\"inLanguage\":\"en-gb\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/integralads.com\/uk\/insider\/evolving-the-advertising-industry-to-meet-consumer-behaviour\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/evolving-the-advertising-industry-to-meet-consumer-behaviour\/#primaryimage\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Total_Visibility_Amino.jpg\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Total_Visibility_Amino.jpg\",\"width\":1777,\"height\":1000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/evolving-the-advertising-industry-to-meet-consumer-behaviour\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/integralads.com\/uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Evolving the advertising industry to meet consumer behaviour\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/integralads.com\/#website\",\"url\":\"https:\/\/integralads.com\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/integralads.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-gb\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/integralads.com\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\/\/integralads.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\",\"name\":\"IAS TEAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"caption\":\"IAS TEAM\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\",\"sameAs\":[\"https:\/\/integralads.com\"],\"jobTitle\":\"TEST\",\"url\":\"https:\/\/integralads.com\/uk\/insider\/author\/ias2023\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Evolving the advertising industry to meet consumer behaviour - Integral Ad Science","description":"This Q&A was conducted with Nick Morley, Managing Director, EMEA, IAS. It was originally published in European Business Magazine. Competition for European Business Talks to Nick Morley, EMEA Managing Director Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/uk\/insider\/evolving-the-advertising-industry-to-meet-consumer-behaviour\/","og_locale":"en_US","og_type":"article","og_title":"Evolving the advertising industry to meet consumer behaviour","og_description":"This Q&A was conducted with Nick Morley, Managing Director, EMEA, IAS. It was originally published in European Business Magazine. Competition for European Business Talks to Nick Morley, EMEA Managing Director Integral Ad Science","og_url":"https:\/\/integralads.com\/uk\/insider\/evolving-the-advertising-industry-to-meet-consumer-behaviour\/","og_site_name":"Integral Ad Science","article_published_time":"2020-12-16T05:00:00+00:00","article_modified_time":"2025-01-30T13:41:00+00:00","og_image":[{"width":1777,"height":1000,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Total_Visibility_Amino.jpg","type":"image\/jpeg"}],"author":"IAS TEAM","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS TEAM","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/uk\/insider\/evolving-the-advertising-industry-to-meet-consumer-behaviour\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/uk\/insider\/evolving-the-advertising-industry-to-meet-consumer-behaviour\/"},"author":{"name":"IAS TEAM","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399"},"headline":"Evolving the advertising industry to meet consumer behaviour","datePublished":"2020-12-16T05:00:00+00:00","dateModified":"2025-01-30T13:41:00+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/uk\/insider\/evolving-the-advertising-industry-to-meet-consumer-behaviour\/"},"wordCount":783,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/uk\/insider\/evolving-the-advertising-industry-to-meet-consumer-behaviour\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Total_Visibility_Amino.jpg","articleSection":["Brand Safety & Suitability","Insights","Topics"],"inLanguage":"en-gb"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/uk\/insider\/evolving-the-advertising-industry-to-meet-consumer-behaviour\/","url":"https:\/\/integralads.com\/uk\/insider\/evolving-the-advertising-industry-to-meet-consumer-behaviour\/","name":"Evolving the advertising industry to meet consumer behaviour - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/uk\/insider\/evolving-the-advertising-industry-to-meet-consumer-behaviour\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/uk\/insider\/evolving-the-advertising-industry-to-meet-consumer-behaviour\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Total_Visibility_Amino.jpg","datePublished":"2020-12-16T05:00:00+00:00","dateModified":"2025-01-30T13:41:00+00:00","description":"This Q&A was conducted with Nick Morley, Managing Director, EMEA, IAS. It was originally published in European Business Magazine. Competition for European Business Talks to Nick Morley, EMEA Managing Director Integral Ad Science","breadcrumb":{"@id":"https:\/\/integralads.com\/uk\/insider\/evolving-the-advertising-industry-to-meet-consumer-behaviour\/#breadcrumb"},"inLanguage":"en-gb","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/uk\/insider\/evolving-the-advertising-industry-to-meet-consumer-behaviour\/"]}]},{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/integralads.com\/uk\/insider\/evolving-the-advertising-industry-to-meet-consumer-behaviour\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Total_Visibility_Amino.jpg","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Total_Visibility_Amino.jpg","width":1777,"height":1000},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/uk\/insider\/evolving-the-advertising-industry-to-meet-consumer-behaviour\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/uk\/"},{"@type":"ListItem","position":2,"name":"Evolving the advertising industry to meet consumer behaviour"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-gb"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399","name":"IAS TEAM","image":{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/integralads.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","caption":"IAS TEAM"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.","sameAs":["https:\/\/integralads.com"],"jobTitle":"TEST","url":"https:\/\/integralads.com\/uk\/insider\/author\/ias2023\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts\/301137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/comments?post=301137"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts\/301137\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/media\/295897"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/media?parent=301137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/categories?post=301137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/tags?post=301137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}