{"id":301145,"date":"2020-08-15T04:00:00","date_gmt":"2020-08-15T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/how-uk-consumer-perception-of-data-privacy-is-changing-advertising\/"},"modified":"2024-10-28T10:16:06","modified_gmt":"2024-10-28T10:16:06","slug":"how-uk-consumer-perception-of-data-privacy-is-changing-advertising","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/how-uk-consumer-perception-of-data-privacy-is-changing-advertising\/","title":{"rendered":"How UK consumer perception of data privacy is changing advertising"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"font-weight: 400;\"><br \/>\nThe ability to collect consumer data online has revolutionised digital advertising, enabling advertisers and publishers to better engage their audiences. The recent expansion of data privacy regulations from Europe and the U.S., as well as the shift away from cookie-based targeting, is perceived to have a negative impact to the digital advertising industry. However, <a href=\"\/uk\/insider\/power-of-contextual-ads\/\">contextual targeting,<\/a> whereby advertisers place their ads based on its relevance to the content of a web page, is an exciting and highly effective alternative. But how do consumers feel about their data being used to target them online? What do they prefer &#8211; and how can advertisers best achieve results based on these findings?<\/span><\/span><\/span><\/span><\/span><\/p>\n<div><\/div>\n<div><\/div>\n<div>\n<div><a href=\"https:\/\/integralads.com\/uk\">IAS<\/a> <span style=\"font-weight: 400;\">undertook research with 526 UK consumers to find out how they feel being targeted online, the use of the data that is used to do this, and how advertisers can continue to achieve results in a cookie-less world. <\/span><\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<p>Download the full report now and explore how consumer perception of data privacy is changing advertising as we know it.<\/p>\n<\/div>\n<\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The ability to collect consumer data online has revolutionised digital advertising, enabling advertisers and publishers to better engage their audiences. The recent expansion of data privacy regulations from Europe and the U.S., as well as the shift away from cookie-based&#8230;<\/p>\n","protected":false},"author":1,"featured_media":296613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[296,294],"tags":[],"class_list":["post-301145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-uk","category-topics-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How UK consumer perception of data privacy is changing advertising -<\/title>\n<meta name=\"description\" content=\"Explore the IAS Context Matters report now and discover how consumer perception of data privacy is changing advertising as we know it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/how-uk-consumer-perception-of-data-privacy-is-changing-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How UK consumer perception of data privacy is changing advertising\" \/>\n<meta property=\"og:description\" content=\"Explore the IAS Context Matters report now and discover how consumer perception of data privacy is changing advertising as we know it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/insider\/how-uk-consumer-perception-of-data-privacy-is-changing-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-15T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-28T10:16:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Screen-Shot-2020-05-14-at-11.25.29-AM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1910\" \/>\n\t<meta property=\"og:image:height\" content=\"1070\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/how-uk-consumer-perception-of-data-privacy-is-changing-advertising\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/how-uk-consumer-perception-of-data-privacy-is-changing-advertising\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"How UK consumer perception of data privacy is changing advertising\",\"datePublished\":\"2020-08-15T04:00:00+00:00\",\"dateModified\":\"2024-10-28T10:16:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/how-uk-consumer-perception-of-data-privacy-is-changing-advertising\/\"},\"wordCount\":178,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/how-uk-consumer-perception-of-data-privacy-is-changing-advertising\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Screen-Shot-2020-05-14-at-11.25.29-AM.png\",\"articleSection\":[\"Brand Safety &amp; Suitability\",\"Topics\"],\"inLanguage\":\"en-gb\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/how-uk-consumer-perception-of-data-privacy-is-changing-advertising\/\",\"url\":\"https:\/\/integralads.com\/uk\/insider\/how-uk-consumer-perception-of-data-privacy-is-changing-advertising\/\",\"name\":\"How UK consumer perception of data privacy is changing advertising -\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/how-uk-consumer-perception-of-data-privacy-is-changing-advertising\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/how-uk-consumer-perception-of-data-privacy-is-changing-advertising\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Screen-Shot-2020-05-14-at-11.25.29-AM.png\",\"datePublished\":\"2020-08-15T04:00:00+00:00\",\"dateModified\":\"2024-10-28T10:16:06+00:00\",\"description\":\"Explore the IAS Context Matters report now and discover how consumer perception of data privacy is changing advertising as we know it.\",\"breadcrumb\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/how-uk-consumer-perception-of-data-privacy-is-changing-advertising\/#breadcrumb\"},\"inLanguage\":\"en-gb\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/integralads.com\/uk\/insider\/how-uk-consumer-perception-of-data-privacy-is-changing-advertising\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/how-uk-consumer-perception-of-data-privacy-is-changing-advertising\/#primaryimage\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Screen-Shot-2020-05-14-at-11.25.29-AM.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Screen-Shot-2020-05-14-at-11.25.29-AM.png\",\"width\":1910,\"height\":1070},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/how-uk-consumer-perception-of-data-privacy-is-changing-advertising\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/integralads.com\/uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How UK consumer perception of data privacy is changing advertising\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/integralads.com\/#website\",\"url\":\"https:\/\/integralads.com\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/integralads.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-gb\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/integralads.com\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\/\/integralads.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\",\"name\":\"IAS TEAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"caption\":\"IAS TEAM\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\",\"sameAs\":[\"https:\/\/integralads.com\"],\"jobTitle\":\"TEST\",\"url\":\"https:\/\/integralads.com\/uk\/insider\/author\/ias2023\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How UK consumer perception of data privacy is changing advertising -","description":"Explore the IAS Context Matters report now and discover how consumer perception of data privacy is changing advertising as we know it.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/uk\/insider\/how-uk-consumer-perception-of-data-privacy-is-changing-advertising\/","og_locale":"en_US","og_type":"article","og_title":"How UK consumer perception of data privacy is changing advertising","og_description":"Explore the IAS Context Matters report now and discover how consumer perception of data privacy is changing advertising as we know it.","og_url":"https:\/\/integralads.com\/uk\/insider\/how-uk-consumer-perception-of-data-privacy-is-changing-advertising\/","og_site_name":"Integral Ad Science","article_published_time":"2020-08-15T04:00:00+00:00","article_modified_time":"2024-10-28T10:16:06+00:00","og_image":[{"width":1910,"height":1070,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Screen-Shot-2020-05-14-at-11.25.29-AM.png","type":"image\/png"}],"author":"IAS TEAM","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS TEAM","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/uk\/insider\/how-uk-consumer-perception-of-data-privacy-is-changing-advertising\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/uk\/insider\/how-uk-consumer-perception-of-data-privacy-is-changing-advertising\/"},"author":{"name":"IAS TEAM","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399"},"headline":"How UK consumer perception of data privacy is changing advertising","datePublished":"2020-08-15T04:00:00+00:00","dateModified":"2024-10-28T10:16:06+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/uk\/insider\/how-uk-consumer-perception-of-data-privacy-is-changing-advertising\/"},"wordCount":178,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/uk\/insider\/how-uk-consumer-perception-of-data-privacy-is-changing-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Screen-Shot-2020-05-14-at-11.25.29-AM.png","articleSection":["Brand Safety &amp; Suitability","Topics"],"inLanguage":"en-gb"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/uk\/insider\/how-uk-consumer-perception-of-data-privacy-is-changing-advertising\/","url":"https:\/\/integralads.com\/uk\/insider\/how-uk-consumer-perception-of-data-privacy-is-changing-advertising\/","name":"How UK consumer perception of data privacy is changing advertising -","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/uk\/insider\/how-uk-consumer-perception-of-data-privacy-is-changing-advertising\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/uk\/insider\/how-uk-consumer-perception-of-data-privacy-is-changing-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Screen-Shot-2020-05-14-at-11.25.29-AM.png","datePublished":"2020-08-15T04:00:00+00:00","dateModified":"2024-10-28T10:16:06+00:00","description":"Explore the IAS Context Matters report now and discover how consumer perception of data privacy is changing advertising as we know it.","breadcrumb":{"@id":"https:\/\/integralads.com\/uk\/insider\/how-uk-consumer-perception-of-data-privacy-is-changing-advertising\/#breadcrumb"},"inLanguage":"en-gb","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/uk\/insider\/how-uk-consumer-perception-of-data-privacy-is-changing-advertising\/"]}]},{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/integralads.com\/uk\/insider\/how-uk-consumer-perception-of-data-privacy-is-changing-advertising\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Screen-Shot-2020-05-14-at-11.25.29-AM.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Screen-Shot-2020-05-14-at-11.25.29-AM.png","width":1910,"height":1070},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/uk\/insider\/how-uk-consumer-perception-of-data-privacy-is-changing-advertising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/uk\/"},{"@type":"ListItem","position":2,"name":"How UK consumer perception of data privacy is changing advertising"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-gb"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399","name":"IAS TEAM","image":{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/integralads.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","caption":"IAS TEAM"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.","sameAs":["https:\/\/integralads.com"],"jobTitle":"TEST","url":"https:\/\/integralads.com\/uk\/insider\/author\/ias2023\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts\/301145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/comments?post=301145"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts\/301145\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/media\/296613"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/media?parent=301145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/categories?post=301145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/tags?post=301145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}