{"id":301149,"date":"2021-01-14T05:00:00","date_gmt":"2021-01-14T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-acquires-amino-payments\/"},"modified":"2023-07-27T08:04:57","modified_gmt":"2023-07-27T08:04:57","slug":"ias-acquires-amino-payments","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/ias-acquires-amino-payments\/","title":{"rendered":"IAS acquires Amino to unleash programmatic transparency"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"font-weight: 400;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-126522 size-medium\" src=\"\/wp-content\/uploads\/2021\/01\/IAS_Amino_Social-760x398.jpg\" alt=\"IAS Amino\" width=\"760\" height=\"398\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">IAS is pleased to announce the acquisition of Amino Payments, a leading provider of programmatic advertising transparency. In April 2020, IAS released an industry-first solution with Amino to provide full programmatic supply path transparency and assure efficient quality media transactions. Given the success and adoption of <\/span><a href=\"\/insider\/total-visibility-amino\/\"><span style=\"font-weight: 400;\">Total Visibility<\/span><\/a><span style=\"font-weight: 400;\">, we are excited to welcome Amino into the IAS family.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the United States alone, 2021 programmatic ad spending is expected to reach <\/span><a href=\"https:\/\/content-na1.emarketer.com\/us-programmatic-digital-display-ad-spending-will-grow-despite-pandemic-related-recession\"><span style=\"font-weight: 400;\">$79.61 billion<\/span><\/a><span style=\"font-weight: 400;\"> as advertisers plan to allocate <\/span><a href=\"https:\/\/chart-na1.emarketer.com\/242952\/us-digital-ad-spending-by-buy-type-2021-of-total\"><span style=\"font-weight: 400;\">54% of their budgets<\/span><\/a><span style=\"font-weight: 400;\"> to programmatic buys. However, our annual <\/span><a href=\"\/insider\/2021-industry-pulse-digital-advertising-research\/\"><span style=\"font-weight: 400;\">Industry Pulse Report<\/span><\/a><span style=\"font-weight: 400;\"> revealed \u201cProgrammatic Transparency\u201d as one of the top media challenges digital experts are expecting to face in 2021.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve heard you loud and clear. This acquisition furthers IAS\u2019s commitment to deliver the most comprehensive set of programmatic transparency solutions for marketers. We are thrilled to blend our two specialised product suites to deepen our programmatic expertise and give advertisers the clear-cut control to unlock campaign performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We look forward to sharing what\u2019s next!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the meantime, Total Visibility is available and ready to activate now. Gain radical transparency into your programmatic buys so you never waste a cent.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To learn more, download our available resources below.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAS is pleased to announce the acquisition of Amino Payments, a leading provider of programmatic advertising transparency. In April 2020, IAS released an industry-first solution with Amino to provide full programmatic supply path transparency and assure efficient quality media transactions&#8230;.<\/p>\n","protected":false},"author":22,"featured_media":295995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[286,287,290,283],"tags":[],"class_list":["post-301149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-efficiency-optimisation-uk","category-featured-uk","category-insights-uk","category-programmatic-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS acquires Amino to unleash programmatic transparency - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/ias-acquires-amino-payments\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS acquires Amino to unleash programmatic transparency\" \/>\n<meta property=\"og:description\" content=\"IAS is pleased to announce the acquisition of Amino Payments, a leading provider of programmatic advertising transparency. 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