{"id":301154,"date":"2021-01-26T05:00:00","date_gmt":"2021-01-26T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/uk-streaming-wars-report\/"},"modified":"2023-07-27T08:40:50","modified_gmt":"2023-07-27T08:40:50","slug":"uk-streaming-wars-report","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/uk-streaming-wars-report\/","title":{"rendered":"Streaming Wars UK: How CTV is shaping the future of content consumption"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">&nbsp;<\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s no secret that Connected TV (CTV) adoption has skyrocketed in recent years. Consumers are drawn in by the ability to watch their favourite content on devices and subscribe to streaming services that meet their preferences and budget.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what are the most preferred devices and platforms? We surveyed 514 UK consumers about their CTV usage and preferences when it comes to paying for subscription services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As brands prepare for a CTV-centric future, understanding how consumer streaming behaviours have changed and what the future holds will be critical.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Download our Streaming Wars report and get insights into UK consumer preferences for CTV devices and ad-supported streaming services, alongside how IAS powers holistic measurement across devices.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; It\u2019s no secret that Connected TV (CTV) adoption has skyrocketed in recent years. Consumers are drawn in by the ability to watch their favourite content on devices and subscribe to streaming services that meet their preferences and budget. But&#8230;<\/p>\n","protected":false},"author":1,"featured_media":294057,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[280,281,287,290,272,288],"tags":[],"class_list":["post-301154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-channels-uk","category-ctv-video-uk","category-featured-uk","category-insights-uk","category-research-uk","category-resources-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How CTV is shaping the future of content consumption<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/uk-streaming-wars-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Streaming Wars UK: How CTV is shaping the future of content consumption\" \/>\n<meta property=\"og:description\" content=\"&nbsp; It\u2019s no secret that Connected TV (CTV) adoption has skyrocketed in recent years. Consumers are drawn in by the ability to watch their favourite content on devices and subscribe to streaming services that meet their preferences and budget. 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