{"id":301169,"date":"2021-02-18T05:00:00","date_gmt":"2021-02-18T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/the-at-home-audience-what-the-future-holds-for-ctv-webinar-recording\/"},"modified":"2024-11-12T09:58:00","modified_gmt":"2024-11-12T09:58:00","slug":"the-at-home-audience-what-the-future-holds-for-ctv-webinar-recording","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/the-at-home-audience-what-the-future-holds-for-ctv-webinar-recording\/","title":{"rendered":"The At-Home Audience: What the Future Holds for CTV &#8211; Webinar Recording"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">It\u2019s no secret that Connected-TV (CTV) adoption has skyrocketed in recent years. But what are the most preferred devices and platforms? And what are consumers\u2019 preferences when it comes to paying for subscription services?<\/span><\/span><\/span><\/span><\/p>\n<p>On 16th February 2021, IAS joined forces with IAB Europe to host an Industry Insider Webinar.<\/p>\n<p>The webinar was led by <strong>Glenn Perera<\/strong>, Director of Product Strategy, IAS, and <strong>Diana Romero<\/strong>, Digital Standards and Partnerships Manager, PMX Global.<\/p>\n<p>The webinar explored how consumer behaviours have changed and what the future holds for CTV. Watch the webinar on demand below to find out if consumers are willing to see ads in exchange for free content and how advertisers can tap into the biggest advertising opportunity today.<\/p>\n<h4>Watch the webinar recording now:<\/h4>\n<p><iframe title=\"IAB Europe Industry Insider with IAS - The At-Home Audience: What the Future Holds for CTV\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Lr5f13vA1q8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>For more information, read the IAS report Streaming Wars UK: How CTV is shaping the future of content consumption.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s no secret that Connected-TV (CTV) adoption has skyrocketed in recent years. But what are the most preferred devices and platforms? And what are consumers\u2019 preferences when it comes to paying for subscription services? On 16th February 2021, IAS joined&#8230;<\/p>\n","protected":false},"author":22,"featured_media":305886,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[281,287,290,272,293],"tags":[],"class_list":["post-301169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ctv-video-uk","category-featured-uk","category-insights-uk","category-research-uk","category-webinars-videos-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The At-Home Audience: What the Future Holds for CTV - Webinar Recording - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Watch the IAS and IAB webinar on consumer usage of CTV devices\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/the-at-home-audience-what-the-future-holds-for-ctv-webinar-recording\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The At-Home Audience: What the Future Holds for CTV - Webinar Recording\" \/>\n<meta property=\"og:description\" content=\"Watch the IAS and IAB webinar on consumer usage of CTV devices\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/insider\/the-at-home-audience-what-the-future-holds-for-ctv-webinar-recording\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-18T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-12T09:58:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2016\/09\/APAC_Context_Control_Fashion_Case_Study_Tile.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/the-at-home-audience-what-the-future-holds-for-ctv-webinar-recording\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/the-at-home-audience-what-the-future-holds-for-ctv-webinar-recording\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"The At-Home Audience: What the Future Holds for CTV &#8211; Webinar Recording\",\"datePublished\":\"2021-02-18T05:00:00+00:00\",\"dateModified\":\"2024-11-12T09:58:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/the-at-home-audience-what-the-future-holds-for-ctv-webinar-recording\\\/\"},\"wordCount\":167,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/the-at-home-audience-what-the-future-holds-for-ctv-webinar-recording\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/APAC_Context_Control_Fashion_Case_Study_Tile.jpg\",\"articleSection\":[\"CTV &amp; Video\",\"Featured\",\"Insights\",\"Research\",\"Webinars &amp; Videos\"],\"inLanguage\":\"en-gb\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/the-at-home-audience-what-the-future-holds-for-ctv-webinar-recording\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/the-at-home-audience-what-the-future-holds-for-ctv-webinar-recording\\\/\",\"name\":\"The At-Home Audience: What the Future Holds for CTV - Webinar Recording - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/the-at-home-audience-what-the-future-holds-for-ctv-webinar-recording\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/the-at-home-audience-what-the-future-holds-for-ctv-webinar-recording\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/APAC_Context_Control_Fashion_Case_Study_Tile.jpg\",\"datePublished\":\"2021-02-18T05:00:00+00:00\",\"dateModified\":\"2024-11-12T09:58:00+00:00\",\"description\":\"Watch the IAS and IAB webinar on consumer usage of CTV devices\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/the-at-home-audience-what-the-future-holds-for-ctv-webinar-recording\\\/#breadcrumb\"},\"inLanguage\":\"en-gb\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/the-at-home-audience-what-the-future-holds-for-ctv-webinar-recording\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/the-at-home-audience-what-the-future-holds-for-ctv-webinar-recording\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/APAC_Context_Control_Fashion_Case_Study_Tile.jpg\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/APAC_Context_Control_Fashion_Case_Study_Tile.jpg\",\"width\":860,\"height\":860,\"caption\":\"Tech\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/the-at-home-audience-what-the-future-holds-for-ctv-webinar-recording\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The At-Home Audience: What the Future Holds for CTV &#8211; Webinar Recording\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-gb\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\",\"name\":\"IAS Marketing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g\",\"caption\":\"IAS Marketing\"},\"url\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/author\\\/2021-04-05-221343-9\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The At-Home Audience: What the Future Holds for CTV - Webinar Recording - Integral Ad Science","description":"Watch the IAS and IAB webinar on consumer usage of CTV devices","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/uk\/insider\/the-at-home-audience-what-the-future-holds-for-ctv-webinar-recording\/","og_locale":"en_US","og_type":"article","og_title":"The At-Home Audience: What the Future Holds for CTV - Webinar Recording","og_description":"Watch the IAS and IAB webinar on consumer usage of CTV devices","og_url":"https:\/\/integralads.com\/uk\/insider\/the-at-home-audience-what-the-future-holds-for-ctv-webinar-recording\/","og_site_name":"Integral Ad Science","article_published_time":"2021-02-18T05:00:00+00:00","article_modified_time":"2024-11-12T09:58:00+00:00","og_image":[{"width":860,"height":860,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2016\/09\/APAC_Context_Control_Fashion_Case_Study_Tile.jpg","type":"image\/jpeg"}],"author":"IAS Marketing","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS Marketing","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/uk\/insider\/the-at-home-audience-what-the-future-holds-for-ctv-webinar-recording\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/uk\/insider\/the-at-home-audience-what-the-future-holds-for-ctv-webinar-recording\/"},"author":{"name":"IAS Marketing","@id":"https:\/\/integralads.com\/#\/schema\/person\/7385283b34c18807943c65833f585b49"},"headline":"The At-Home Audience: What the Future Holds for CTV &#8211; Webinar Recording","datePublished":"2021-02-18T05:00:00+00:00","dateModified":"2024-11-12T09:58:00+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/uk\/insider\/the-at-home-audience-what-the-future-holds-for-ctv-webinar-recording\/"},"wordCount":167,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/uk\/insider\/the-at-home-audience-what-the-future-holds-for-ctv-webinar-recording\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2016\/09\/APAC_Context_Control_Fashion_Case_Study_Tile.jpg","articleSection":["CTV &amp; Video","Featured","Insights","Research","Webinars &amp; Videos"],"inLanguage":"en-gb"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/uk\/insider\/the-at-home-audience-what-the-future-holds-for-ctv-webinar-recording\/","url":"https:\/\/integralads.com\/uk\/insider\/the-at-home-audience-what-the-future-holds-for-ctv-webinar-recording\/","name":"The At-Home Audience: What the Future Holds for CTV - Webinar Recording - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/uk\/insider\/the-at-home-audience-what-the-future-holds-for-ctv-webinar-recording\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/uk\/insider\/the-at-home-audience-what-the-future-holds-for-ctv-webinar-recording\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2016\/09\/APAC_Context_Control_Fashion_Case_Study_Tile.jpg","datePublished":"2021-02-18T05:00:00+00:00","dateModified":"2024-11-12T09:58:00+00:00","description":"Watch the IAS and IAB webinar on consumer usage of CTV devices","breadcrumb":{"@id":"https:\/\/integralads.com\/uk\/insider\/the-at-home-audience-what-the-future-holds-for-ctv-webinar-recording\/#breadcrumb"},"inLanguage":"en-gb","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/uk\/insider\/the-at-home-audience-what-the-future-holds-for-ctv-webinar-recording\/"]}]},{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/integralads.com\/uk\/insider\/the-at-home-audience-what-the-future-holds-for-ctv-webinar-recording\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2016\/09\/APAC_Context_Control_Fashion_Case_Study_Tile.jpg","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2016\/09\/APAC_Context_Control_Fashion_Case_Study_Tile.jpg","width":860,"height":860,"caption":"Tech"},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/uk\/insider\/the-at-home-audience-what-the-future-holds-for-ctv-webinar-recording\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/uk\/"},{"@type":"ListItem","position":2,"name":"The At-Home Audience: What the Future Holds for CTV &#8211; Webinar Recording"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-gb"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/7385283b34c18807943c65833f585b49","name":"IAS Marketing","image":{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/secure.gravatar.com\/avatar\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g","caption":"IAS Marketing"},"url":"https:\/\/integralads.com\/uk\/insider\/author\/2021-04-05-221343-9\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts\/301169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/comments?post=301169"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts\/301169\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/media\/305886"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/media?parent=301169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/categories?post=301169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/tags?post=301169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}