{"id":301172,"date":"2021-03-03T05:00:00","date_gmt":"2021-03-03T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ott-vs-ctv-vs-satellite-tv-vs-streaming-whats-the-difference\/"},"modified":"2023-07-27T06:44:18","modified_gmt":"2023-07-27T06:44:18","slug":"ott-vs-ctv-vs-satellite-tv-vs-streaming-whats-the-difference","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/ott-vs-ctv-vs-satellite-tv-vs-streaming-whats-the-difference\/","title":{"rendered":"OTT vs CTV vs Satellite TV vs Streaming: What&#8217;s the Difference (with examples)"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><\/p>\n<h4><em>A foolproof roadmap with examples to see whether you&#8217;re streaming through a CTV device<\/em><\/h4>\n<p>Consumers on couches are spending more time than ever binge-watching streaming content on Connected TV (CTV) devices, but have you ever tried explaining that to them? Chances are, many consumers are unaware of the differences between streaming devices, let alone the technology behind them. Fancy yourself an expert? Check out the roadmap below to see whether you&#8217;re streaming through a CTV device.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-127527\" src=\"\/wp-content\/uploads\/2021\/02\/CTV_flowchart_infographic_final-scaled.jpg\" alt=\"\" width=\"1164\" height=\"2560\" \/><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A foolproof roadmap with examples to see whether you&#8217;re streaming through a CTV device Consumers on couches are spending more time than ever binge-watching streaming content on Connected TV (CTV) devices, but have you ever tried explaining that to them?&#8230;<\/p>\n","protected":false},"author":1,"featured_media":294050,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[281,287,290],"tags":[],"class_list":["post-301172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ctv-video-uk","category-featured-uk","category-insights-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OTT vs CTV vs Satellite TV vs Streaming: What&#039;s the Difference (with examples) - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"A foolproof roadmap with examples to see whether you&#039;re streaming through a CTV device\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/ott-vs-ctv-vs-satellite-tv-vs-streaming-whats-the-difference\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OTT vs CTV vs Satellite TV vs Streaming: What&#039;s the Difference (with examples)\" \/>\n<meta property=\"og:description\" content=\"A foolproof roadmap with examples to see whether you&#039;re streaming through a CTV device\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/insider\/ott-vs-ctv-vs-satellite-tv-vs-streaming-whats-the-difference\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-03T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-27T06:44:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/CTV_flowchart_infographic_final-scaled-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1164\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/ott-vs-ctv-vs-satellite-tv-vs-streaming-whats-the-difference\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/ott-vs-ctv-vs-satellite-tv-vs-streaming-whats-the-difference\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"OTT vs CTV vs Satellite TV vs Streaming: What&#8217;s the Difference (with examples)\",\"datePublished\":\"2021-03-03T05:00:00+00:00\",\"dateModified\":\"2023-07-27T06:44:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/ott-vs-ctv-vs-satellite-tv-vs-streaming-whats-the-difference\/\"},\"wordCount\":89,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/ott-vs-ctv-vs-satellite-tv-vs-streaming-whats-the-difference\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/CTV_flowchart_infographic_final-scaled-1-1.jpg\",\"articleSection\":[\"CTV &amp; 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