{"id":301173,"date":"2021-03-04T05:00:00","date_gmt":"2021-03-04T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/addressing-targeting-in-the-cookieless-world-2\/"},"modified":"2023-08-09T17:18:45","modified_gmt":"2023-08-09T17:18:45","slug":"addressing-targeting-in-the-cookieless-world-2","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/addressing-targeting-in-the-cookieless-world-2\/","title":{"rendered":"Addressing targeting in the cookieless world"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u00a0<\/span><\/span><\/span><\/span><span style=\"font-weight: 400;\">Cookies formulate our web identity determining what content is displayed to each individual. <\/span><span style=\"font-weight: 400;\">Up to now, third-party cookies have been the linchpins of audience addressability: gathering the data required to dynamically optimise creative, frequency capping, and retargeting.\u00a0 <\/span><\/p>\n<p>Third-party cookies are about to crumble as a result of growing data privacy concerns and their demise through 2021 will remain top of mind for every marketer. <span style=\"font-weight: 400;\">After more than two decades of relying on third-party cookies, the concept of going cookie-free is a digital evolution.\u00a0<\/span><\/p>\n<p>As the race against time is on, how can advertisers continue to target and build meaningful connections with audiences in a new privacy-friendly, cookie-free future?<\/p>\n<p>Watch our on-demand webinar with Ed Pizey, Data Partner, <a href=\"https:\/\/wavemakerglobal.com\/\">Wavemaker<\/a>\u00a0and IAS&#8217;s Programmatic Director Northern Europe, Nick Welch as they explore the state of digital industry today, current targeting tactics that are at risk, and strategies to help you transition into a privacy-first world.<\/p>\n<p>During the session, they discuss the following questions:<\/p>\n<p><em>* What are the current targeting tactics that are at risk?<\/em><\/p>\n<p><em>* How do you evaluate and replace current targeting tactics?<\/em><\/p>\n<p><em>* How do you adapt to cookie-less targeting and come out on top?<\/em><\/p>\n<p><em>* What are the alternatives to user-level targeting today?<\/em><\/p>\n<p>* How do you connect with consumers in a cookie-less world utilising contextual and semantic technologies?<\/p>\n<p>Watch the on-demand webinar to supercharge your programmatic strategy and adapt to the new realities of digital advertising.<\/p>\n<p>Explore the IAS Power of Context UK research to learn how context and sentiment inform consumer perception of a brand <a href=\"\/uk\/insider\/the-power-of-context-a-uk-consumer-research\/\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cookies formulate our web identity determining what content is displayed to each individual. Up to now, third-party cookies have been the linchpins of audience addressability: gathering the data required to dynamically optimise creative, frequency capping, and retargeting.\u00a0 After more than two decades of relying on third-party cookies, the concept of going cookie-free is a digital evolution.\u00a0As the race against time is on, how can advertisers continue to target and build meaningful connections with audiences in a new privacy-friendly, cookie-free future?<\/p>\n","protected":false},"author":1,"featured_media":305861,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[285,283,293],"tags":[315,265],"class_list":["post-301173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contextual-targeting-uk","category-programmatic-uk","category-webinars-videos-uk","tag-contextual-uk","tag-third-party-cookies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Addressing targeting in the cookieless world - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Watch our on-demand webinar to navigate the cookieless world and how to rethink current targeting tactics to adapt to the privacy first world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/addressing-targeting-in-the-cookieless-world-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Addressing targeting in the cookieless world\" \/>\n<meta property=\"og:description\" content=\"Watch our on-demand webinar to navigate the cookieless world and how to rethink current targeting tactics to adapt to the privacy first world.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/insider\/addressing-targeting-in-the-cookieless-world-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-04T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-09T17:18:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2018\/10\/APAC_CTV_Insider_Tile_Image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/addressing-targeting-in-the-cookieless-world-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/addressing-targeting-in-the-cookieless-world-2\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Addressing targeting in the cookieless world\",\"datePublished\":\"2021-03-04T05:00:00+00:00\",\"dateModified\":\"2023-08-09T17:18:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/addressing-targeting-in-the-cookieless-world-2\\\/\"},\"wordCount\":258,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/addressing-targeting-in-the-cookieless-world-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/APAC_CTV_Insider_Tile_Image.jpg\",\"keywords\":[\"Contextual\",\"third-party cookies\"],\"articleSection\":[\"Contextual Targeting\",\"Open Web\",\"Webinars &amp; 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