{"id":301178,"date":"2021-03-25T04:00:00","date_gmt":"2021-03-25T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ctv-brand-safety-ias-youtube\/"},"modified":"2023-07-27T06:41:30","modified_gmt":"2023-07-27T06:41:30","slug":"ctv-brand-safety-ias-youtube","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/ctv-brand-safety-ias-youtube\/","title":{"rendered":"CTV Brand Safety is Scalable and Available Now"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><\/p>\n<h2>Still waiting to tap into CTV inventory? Now is the time.<\/h2>\n<p><span style=\"font-weight: 400;\">After witnessing years of slowly growing adoption, connected TV (CTV) has finally accelerated into the forefront of media consumption as consumers&#8217; preferred streaming device. In fact, <\/span><a href=\"\/insider\/streaming-wars-wave-2-staying-at-home-with-ctv\/\"><b>90% of consumers<\/b><\/a><span style=\"font-weight: 400;\"> say they have access to a CTV device and nearly two-thirds prefer streaming video content on CTV over other devices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When streaming, consumers are starting to look beyond paid services. In an IAS study, <\/span><a href=\"\/insider\/streaming-wars-wave-2-staying-at-home-with-ctv\/\"><b>76% of consumers<\/b><\/a><span style=\"font-weight: 400;\"> said they were willing to see ads in exchange for free streaming video.\u00a0<\/span><span style=\"font-weight: 400;\">Where are consumers looking? <\/span><b>YouTube<\/b><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">And that&#8217;s not all\u2014consumers are not only streaming YouTube through CTV devices, but they also <\/span><i><span style=\"font-weight: 400;\">prefer<\/span><\/i><span style=\"font-weight: 400;\"> YouTube to all other ad-supported streaming services on CTV.\u00a0<\/span><\/p>\n<p>IAS is a leading brand safety and suitability innovator with our CTV brand safety solutions for YouTube. Generating <strong><a href=\"https:\/\/content-na1.emarketer.com\/youtube-will-largest-us-ctv-ad-seller-2020-followed-by-hulu\">$2.89 billion in gross CTV ad revenues last year<\/a><\/strong>, Youtube is the largest U.S. CTV ad seller and has proven to capture consumer engagement.\u00a0Our CTV brand safety solution for YouTube unlocks brand safe and suitable inventory,\u00a0positioning your campaigns for maximum performance and scale.<\/p>\n<p>Download the &#8220;CTV Brand Safety\u00a0for YouTube&#8221; guide to get started.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Still waiting to tap into CTV inventory? Now is the time. After witnessing years of slowly growing adoption, connected TV (CTV) has finally accelerated into the forefront of media consumption as consumers&#8217; preferred streaming device. In fact, 90% of consumers&#8230;<\/p>\n","protected":false},"author":22,"featured_media":301179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[296,281,287,279],"tags":[],"class_list":["post-301178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-uk","category-ctv-video-uk","category-featured-uk","category-guides-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CTV Brand Safety is Scalable and Available Now - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"IAS is a leading brand safety and suitability innovator with our CTV brand safety solutions for YouTube. 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