{"id":301180,"date":"2021-04-06T04:00:00","date_gmt":"2021-04-06T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/quick-bytes-video-supply-path-optimization-2\/"},"modified":"2025-05-21T16:42:57","modified_gmt":"2025-05-21T16:42:57","slug":"quick-bytes-video-supply-path-optimization-2","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/quick-bytes-video-supply-path-optimization-2\/","title":{"rendered":"Quick Bytes Video: Supply Path Optimization for Transparency in Programmatic"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"301180\" class=\"elementor elementor-301180\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-6378a395 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"79232\" data-id=\"6378a395\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1312d8a4\" data-eae-slider=\"85342\" data-id=\"1312d8a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3957037a elementor-widget elementor-widget-text-editor\" data-id=\"3957037a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the next video of the Quick Bytes series, we help you stay up to date by bringing you a quick guide to a recent development in digital advertising concerning transparency in programmatic buying, Supply Path Optimization. The dynamics of programmatic advertising have shifted as more budgets continue to flow into it. Advertisers are increasingly pushing for greater transparency into their programmatic media and are wanting to ensure that they are getting quality inventory from their media spend. This demand for transparency in programmatic buys has been driven by the widening access to programmatic that has resulted in advertisers being offered multiple paths to the same ad inventory. This is where Supply Path Optimization comes in, as it helps buyers access relevant programmatic inventory more efficiently. Supply Path Optimization helps advertisers choose the buying channels that they want, and most cost-efficiently.<\/p><p>At IAS, we are committed to closing the transparency gap and assure efficient programmatic transactions. This is why we created the industry-first solution, <a href=\"https:\/\/integralads.com\/uk\/insider\/introducing-total-visibility-with-amino-payments\/\">Total Visibility<\/a>, where advertisers can optimize their programmatic campaigns toward paths delivering the highest quality and most cost-efficient media. Watch the Quick Bytes Supply Path Optimization video now.<\/p><p>To watch all of our Quick Bytes videos, go to the <a href=\"https:\/\/youtube.com\/playlist?list=PLzughU1LzWuJIx3zBV3qkO9o3eIfMvyCo\">YouTube playlist<\/a>.<\/p><p>If you want to discover more, check out our <a href=\"https:\/\/stagingias.wpengine.com\/uk\/capabilities\/programmatic\/\">Programmatic Toolkit<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In this Quick Bytes video, we guide you through a recent development in digital advertising concerning programmatic buying, Supply Path Optimization<\/p>\n","protected":false},"author":1,"featured_media":305876,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[283,293],"tags":[267,314],"class_list":["post-301180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-programmatic-uk","category-webinars-videos-uk","tag-supply-path-optimization","tag-trust-and-transparency-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quick Bytes Video: Supply Path Optimization for Transparency in Programmatic - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/quick-bytes-video-supply-path-optimization-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quick Bytes Video: Supply Path Optimization for Transparency in Programmatic\" \/>\n<meta property=\"og:description\" content=\"In this Quick Bytes video, we guide you through a recent development in digital advertising concerning programmatic buying, Supply Path Optimization\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/insider\/quick-bytes-video-supply-path-optimization-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-06T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-21T16:42:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2017\/09\/APAC_Supply_Path_Insider_Tile.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/quick-bytes-video-supply-path-optimization-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/quick-bytes-video-supply-path-optimization-2\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Quick Bytes Video: Supply Path Optimization for Transparency in Programmatic\",\"datePublished\":\"2021-04-06T04:00:00+00:00\",\"dateModified\":\"2025-05-21T16:42:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/quick-bytes-video-supply-path-optimization-2\/\"},\"wordCount\":226,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/quick-bytes-video-supply-path-optimization-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2017\/09\/APAC_Supply_Path_Insider_Tile.jpg\",\"keywords\":[\"Supply Path Optimization\",\"Trust and Transparency\"],\"articleSection\":[\"Open Web\",\"Webinars &amp; 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