{"id":301181,"date":"2021-04-01T04:00:00","date_gmt":"2021-04-01T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/media-quality-2020-h2\/"},"modified":"2023-08-09T17:00:26","modified_gmt":"2023-08-09T17:00:26","slug":"media-quality-2020-h2","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/media-quality-2020-h2\/","title":{"rendered":"Navigating Media Quality &#8211; Trends from H2 2020"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"font-weight: 400;\">We have just released our latest IAS Media Quality Report, highlighting digital media insights from across 15 major digital markets.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consumers and the advertising industry at large, have shifted their focus toward digital in 2020 and media quality took centre stage in driving performance and enabling brands to forge better connections with consumers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At IAS, we measure more than 1 trillion media metrics each day globally, allowing us to observe media quality developments in real-time. The Media Quality Report leverages this database to reveal global performance metrics and offer an industry barometer against which ad buyers and sellers can benchmark the quality of their campaigns and inventory.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Explore the report to check how your media measures up to the latest UK benchmark and discover:&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How viewability rates shifted across different channels and buy types&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How brand risk levels have been impacted the second half of 2020&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How ad fraud rates have shifted in the last six months<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How long ad campaigns are in-view on average&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How the quality of your ad campaigns and inventory measure up<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Our MQR is just one of the many ways we continue to provide greater transparency throughout the digital advertising ecosystem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get the key media quality insights now by downloading the full report today<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We have just released our latest IAS Media Quality Report, highlighting digital media insights from across 15 major digital markets. Consumers and the advertising industry at large, have shifted their focus toward digital in 2020 and media quality took centre&#8230;<\/p>\n","protected":false},"author":1,"featured_media":305851,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[295,296,287,290,291,298],"tags":[],"class_list":["post-301181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-uk","category-brand-safety-suitability-uk","category-featured-uk","category-insights-uk","category-mqr-uk","category-viewability-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Navigating Media Quality - Trends from H2 2020 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/media-quality-2020-h2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Navigating Media Quality - Trends from H2 2020\" \/>\n<meta property=\"og:description\" content=\"We have just released our latest IAS Media Quality Report, highlighting digital media insights from across 15 major digital markets. 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