{"id":301735,"date":"2022-06-01T05:14:00","date_gmt":"2022-06-01T05:14:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/quick-bytes-video-quality-path-optimization\/"},"modified":"2023-07-26T12:58:16","modified_gmt":"2023-07-26T12:58:16","slug":"quick-bytes-video-quality-path-optimization","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/quick-bytes-video-quality-path-optimization\/","title":{"rendered":"Quick Bytes: Quality Path Optimization for Programmatic Transparency"},"content":{"rendered":"<p><iframe title=\"Quick Bytes - Quality Path Optimization\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/DtHbqHIKrPU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h4>A quick guide to optimizing your programmatic strategy<\/h4>\n<p>Advertisers are pushing for greater transparency into their programmatic buys and want to ensure that they are getting quality inventory from their ad spend. Widening access to programmatic has caused the same ad inventory to be offered through multiple paths, resulting in increased complexity for advertisers.<\/p>\n<p>This is where <strong>Quality Path Optimization<\/strong> (QPO) comes in.<\/p>\n<p>IAS\u2019s QPO solution, <a href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/IAS_Total_Visbility_One_Sheet_US.pdf\">Total Visibility<\/a>, provides programmatic supply path transparency with near real-time and impression-level financial reporting. Our industry-first solution grants advertisers the ability to:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Verify<\/b> <b>media quality<\/b> using IAS\u2019s brand safety, invalid traffic (IVT), and viewability metrics<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quantify<\/b> <b>media cost<\/b> to understand the financial impact of blocked ads and cost of quality inventory<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Optimize<\/b> <b>media efficiency<\/b> to unlock the highest quality media at the most efficient price<\/li>\n<\/ul>\n<p>IAS is committed to closing the transparency gap and assuring programmatic campaign optimization. With Total Visibility, advertisers can monitor for both quality and cost to finally visualize the true financial impact of media quality.<\/p>\n<p>Drive outcomes with an optimal programmatic buying process. <a href=\"https:\/\/integralads.com\/uk\/solutions\/open-web\/\">Get started now<\/a>.<\/p>\n<p>Want more Quick Bytes? Check out our<a href=\"https:\/\/youtube.com\/playlist?list=PLzughU1LzWuJIx3zBV3qkO9o3eIfMvyCo\"> YouTube playlist<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A quick guide to optimizing your programmatic strategy Advertisers are pushing for greater transparency into their programmatic buys and want to ensure that they are getting quality inventory from their ad spend. Widening access to programmatic has caused the same&#8230;<\/p>\n","protected":false},"author":22,"featured_media":293823,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[286,287,283],"tags":[],"class_list":["post-301735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-efficiency-optimisation-uk","category-featured-uk","category-programmatic-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS Quick Bytes: Supply Path Optimization- Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/quick-bytes-video-quality-path-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quick Bytes: Quality Path Optimization for Programmatic Transparency\" \/>\n<meta property=\"og:description\" content=\"A quick guide to optimizing your programmatic strategy Advertisers are pushing for greater transparency into their programmatic buys and want to ensure that they are getting quality inventory from their ad spend. Widening access to programmatic has caused the same...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/insider\/quick-bytes-video-quality-path-optimization\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-01T05:14:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-26T12:58:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Quick-Bytes_Square-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"840\" \/>\n\t<meta property=\"og:image:height\" content=\"840\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/quick-bytes-video-quality-path-optimization\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/quick-bytes-video-quality-path-optimization\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"Quick Bytes: Quality Path Optimization for Programmatic Transparency\",\"datePublished\":\"2022-06-01T05:14:00+00:00\",\"dateModified\":\"2023-07-26T12:58:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/quick-bytes-video-quality-path-optimization\\\/\"},\"wordCount\":202,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/quick-bytes-video-quality-path-optimization\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Quick-Bytes_Square-1.png\",\"articleSection\":[\"Efficiency &amp; 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