{"id":301802,"date":"2021-06-28T12:47:31","date_gmt":"2021-06-28T12:47:31","guid":{"rendered":"https:\/\/integralads.com\/insider\/case-study-how-dentsu-drive-efficiency\/"},"modified":"2023-07-27T05:36:45","modified_gmt":"2023-07-27T05:36:45","slug":"case-study-how-dentsu-drive-efficiency","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/case-study-how-dentsu-drive-efficiency\/","title":{"rendered":"Case study: How dentsu drive efficiency"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>One of dentsu\u2019s major advertiser clients was leveraging IAS Context Control Avoidance for brand suitability post-bid.&nbsp;While the solution was working well and keeping their brand protected, dentsu and the advertiser wanted to reduce their block rates and increase efficiencies in their campaigns.<\/p>\n\n\n\n<p>Explore the findings and learn:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>How to maximise programmatic efficiencies with brand suitability to drive brand engagement<\/li><li>How to keep the cost down and avoid paying additional ad serving fees&nbsp;<\/li><li>How to drive performance with contextual avoidance<\/li><\/ul>\n\n\n\n<p>Download the case study now.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of dentsu\u2019s major advertiser clients was leveraging IAS Context Control Avoidance for brand suitability post-bid.&nbsp;While the solution was working well and keeping their brand protected, dentsu and the advertiser wanted to reduce their block rates and increase efficiencies in&#8230;<\/p>\n","protected":false},"author":1,"featured_media":297383,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[289,283],"tags":[],"class_list":["post-301802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-uk","category-programmatic-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - 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