{"id":301808,"date":"2021-07-16T16:51:24","date_gmt":"2021-07-16T16:51:24","guid":{"rendered":"https:\/\/integralads.com\/insider\/how-to-connect-with-consumers-in-the-post-pandemic-future\/"},"modified":"2023-07-27T05:21:07","modified_gmt":"2023-07-27T05:21:07","slug":"how-to-connect-with-consumers-in-the-post-pandemic-future","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/how-to-connect-with-consumers-in-the-post-pandemic-future\/","title":{"rendered":"How to connect with consumers in the post-pandemic future"},"content":{"rendered":"\n

Consumer shopping habits have transformed over the past year. From increased digital content consumption, through to online retail, we\u2019ve changed the way we shop, explore, and interact with family and friends. But which of these changes will have a lasting impact in the post-pandemic world? <\/p>\n\n\n\n

As local restrictions are easing, people everywhere are debating what the \u2018new normal\u2019 will look like. As brands are pioneering the new marketing normal and reaching consumers via digital and emerging channels, it is essential to focus on better understanding what consumers want and need during this time of transition.<\/p>\n\n\n\n

As we consider what the world could look like after the pandemic, one thing is certain: many of the newly formed consumer habits will continue to change and evolve.<\/p>\n\n\n\n

IAS asked 503 UK consumers about how their purchasing behaviours changed in the last 18 months, what changes will be lasting, and how marketers can prepare for what\u2019s to come to reach consumers best in the post-pandemic future. <\/p>\n\n\n\n

Explore the new IAS Pandemic Effects: What’s Next in Shifting Consumer Priorities report by filling out the form.<\/p>\n","protected":false},"excerpt":{"rendered":"

Consumer shopping habits have transformed over the past year. From increased digital content consumption, through to online retail, we\u2019ve changed the way we shop, explore, and interact with family and friends. But which of these changes will have a lasting…<\/p>\n","protected":false},"author":1,"featured_media":301809,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[272],"tags":[],"class_list":["post-301808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-uk"],"acf":[],"yoast_head":"\nHow to connect with consumers in the post-pandemic future<\/title>\n<meta name=\"description\" content=\"As we consider what the world could look like post-pandemic, one thing is certain: many of the newly formed consumer habits will continue to change and evolve.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/how-to-connect-with-consumers-in-the-post-pandemic-future\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to connect with consumers in the post-pandemic future\" \/>\n<meta property=\"og:description\" content=\"As we consider what the world could look like post-pandemic, one thing is certain: many of the newly formed consumer habits will continue to change and evolve.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/insider\/how-to-connect-with-consumers-in-the-post-pandemic-future\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-16T16:51:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-27T05:21:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/07\/UK-Shifting-consumer-insider-header-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/how-to-connect-with-consumers-in-the-post-pandemic-future\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/how-to-connect-with-consumers-in-the-post-pandemic-future\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"How to connect with consumers in the post-pandemic future\",\"datePublished\":\"2021-07-16T16:51:24+00:00\",\"dateModified\":\"2023-07-27T05:21:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/how-to-connect-with-consumers-in-the-post-pandemic-future\/\"},\"wordCount\":191,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/how-to-connect-with-consumers-in-the-post-pandemic-future\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/07\/UK-Shifting-consumer-insider-header-1.jpg\",\"articleSection\":[\"Research\"],\"inLanguage\":\"en-gb\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/how-to-connect-with-consumers-in-the-post-pandemic-future\/\",\"url\":\"https:\/\/integralads.com\/uk\/insider\/how-to-connect-with-consumers-in-the-post-pandemic-future\/\",\"name\":\"How to connect with consumers in the post-pandemic future\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/how-to-connect-with-consumers-in-the-post-pandemic-future\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/how-to-connect-with-consumers-in-the-post-pandemic-future\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/07\/UK-Shifting-consumer-insider-header-1.jpg\",\"datePublished\":\"2021-07-16T16:51:24+00:00\",\"dateModified\":\"2023-07-27T05:21:07+00:00\",\"description\":\"As we consider what the world could look like post-pandemic, one thing is certain: many of the newly formed consumer habits will continue to change and evolve.\",\"breadcrumb\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/how-to-connect-with-consumers-in-the-post-pandemic-future\/#breadcrumb\"},\"inLanguage\":\"en-gb\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/integralads.com\/uk\/insider\/how-to-connect-with-consumers-in-the-post-pandemic-future\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/how-to-connect-with-consumers-in-the-post-pandemic-future\/#primaryimage\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/07\/UK-Shifting-consumer-insider-header-1.jpg\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/07\/UK-Shifting-consumer-insider-header-1.jpg\",\"width\":1200,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/how-to-connect-with-consumers-in-the-post-pandemic-future\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/integralads.com\/uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to connect with consumers in the post-pandemic future\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/integralads.com\/#website\",\"url\":\"https:\/\/integralads.com\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/integralads.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-gb\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/integralads.com\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\/\/integralads.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\",\"name\":\"IAS TEAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"caption\":\"IAS TEAM\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\",\"sameAs\":[\"https:\/\/integralads.com\"],\"jobTitle\":\"TEST\",\"url\":\"https:\/\/integralads.com\/uk\/insider\/author\/ias2023\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to connect with consumers in the post-pandemic future","description":"As we consider what the world could look like post-pandemic, one thing is certain: many of the newly formed consumer habits will continue to change and evolve.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/uk\/insider\/how-to-connect-with-consumers-in-the-post-pandemic-future\/","og_locale":"en_US","og_type":"article","og_title":"How to connect with consumers in the post-pandemic future","og_description":"As we consider what the world could look like post-pandemic, one thing is certain: many of the newly formed consumer habits will continue to change and evolve.","og_url":"https:\/\/integralads.com\/uk\/insider\/how-to-connect-with-consumers-in-the-post-pandemic-future\/","og_site_name":"Integral Ad Science","article_published_time":"2021-07-16T16:51:24+00:00","article_modified_time":"2023-07-27T05:21:07+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/07\/UK-Shifting-consumer-insider-header-1.jpg","type":"image\/jpeg"}],"author":"IAS TEAM","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS TEAM","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/uk\/insider\/how-to-connect-with-consumers-in-the-post-pandemic-future\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/uk\/insider\/how-to-connect-with-consumers-in-the-post-pandemic-future\/"},"author":{"name":"IAS TEAM","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399"},"headline":"How to connect with consumers in the post-pandemic future","datePublished":"2021-07-16T16:51:24+00:00","dateModified":"2023-07-27T05:21:07+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/uk\/insider\/how-to-connect-with-consumers-in-the-post-pandemic-future\/"},"wordCount":191,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/uk\/insider\/how-to-connect-with-consumers-in-the-post-pandemic-future\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/07\/UK-Shifting-consumer-insider-header-1.jpg","articleSection":["Research"],"inLanguage":"en-gb"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/uk\/insider\/how-to-connect-with-consumers-in-the-post-pandemic-future\/","url":"https:\/\/integralads.com\/uk\/insider\/how-to-connect-with-consumers-in-the-post-pandemic-future\/","name":"How to connect with consumers in the post-pandemic future","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/uk\/insider\/how-to-connect-with-consumers-in-the-post-pandemic-future\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/uk\/insider\/how-to-connect-with-consumers-in-the-post-pandemic-future\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/07\/UK-Shifting-consumer-insider-header-1.jpg","datePublished":"2021-07-16T16:51:24+00:00","dateModified":"2023-07-27T05:21:07+00:00","description":"As we consider what the world could look like post-pandemic, one thing is certain: many of the newly formed consumer habits will continue to change and evolve.","breadcrumb":{"@id":"https:\/\/integralads.com\/uk\/insider\/how-to-connect-with-consumers-in-the-post-pandemic-future\/#breadcrumb"},"inLanguage":"en-gb","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/uk\/insider\/how-to-connect-with-consumers-in-the-post-pandemic-future\/"]}]},{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/integralads.com\/uk\/insider\/how-to-connect-with-consumers-in-the-post-pandemic-future\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/07\/UK-Shifting-consumer-insider-header-1.jpg","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/07\/UK-Shifting-consumer-insider-header-1.jpg","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/uk\/insider\/how-to-connect-with-consumers-in-the-post-pandemic-future\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/uk\/"},{"@type":"ListItem","position":2,"name":"How to connect with consumers in the post-pandemic future"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-gb"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399","name":"IAS TEAM","image":{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/integralads.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","caption":"IAS TEAM"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.","sameAs":["https:\/\/integralads.com"],"jobTitle":"TEST","url":"https:\/\/integralads.com\/uk\/insider\/author\/ias2023\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts\/301808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/comments?post=301808"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts\/301808\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/media\/301809"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/media?parent=301808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/categories?post=301808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/tags?post=301808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}