{"id":301824,"date":"2021-08-04T10:29:52","date_gmt":"2021-08-04T10:29:52","guid":{"rendered":"https:\/\/integralads.com\/insider\/programmatic-guide-driving-efficiency-with-verification\/"},"modified":"2023-07-27T05:20:12","modified_gmt":"2023-07-27T05:20:12","slug":"programmatic-guide-driving-efficiency-with-verification","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/programmatic-guide-driving-efficiency-with-verification\/","title":{"rendered":"Programmatic Guide: Driving efficiency with verification"},"content":{"rendered":"\n<p>UK programmatic display ad spending will reach \u00a37.90 billion in 2021, up 16.4% from 2020 to account for 93.6% of total display ad spending according to emarketer. It\u2019s no surprise the demand for greater transparency and highly viewable, bot-free and brand-safe impressions within the programmatic ecosystem is at an all-time high.<\/p>\n\n\n\n<p>In our IAS Programmatic Guide, we are addressing the key challenges and opportunities to help you drive better programmatic performance. We\u2019ve even outlined a 3-step checklist for programmatic success:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>How to use verification data to better inform programmatic performance<\/li><li>How to apply brand suitability to drive engagement efficiently<\/li><li>What steps to take to gain greater transparency into the supply path<\/li><\/ul>\n\n\n\n<p>Download the guide to learn how to drive programmatic efficiency<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UK programmatic display ad spending will reach \u00a37.90 billion in 2021, up 16.4% from 2020 to account for 93.6% of total display ad spending according to emarketer. It\u2019s no surprise the demand for greater transparency and highly viewable, bot-free and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":301825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[283],"tags":[],"class_list":["post-301824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-programmatic-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Programmatic Guide: Driving efficiency with verification - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"IAS Programmatic Guide - Driving efficiency with verification. 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