As the world’s largest media network, OMD is known to drive efficiencies on behalf of clients and pride themselves on the quick turnaround times from campaign briefs to the campaign go-live. However, tag wrapping has been traditionally time-consuming. To accelerate, automate and streamline the processes of getting campaigns live, OMD New Zealand partnered with IAS to utilize automated tagging- the only automated verification within Google Campaign Manager. <\/p>\n\n\n\n
Through this partnership, OMD New Zealand achieved the following results for two of their largest customers during the busy retail period of Q4: <\/p>\n\n\n\n
1. Decreased tag wrapping time by half<\/strong>. The tag wrapping time reduced from 5 min to 2.5 min- down 50%. The OMD operations team saved 32 hours in Q4 <\/p>\n\n\n\n 2. Increased ROI<\/strong> by mitigating unsafe\/ IVT inventory: For every $1 spent on IAS Firewall, OMD NZ saved $98 on unsafe\/ IVT inventory <\/p>\n\n\n\n 3. Reinvested media savings.<\/strong> OMD New Zealand was able to reinvest the budget from 1.3 million unsafe\/IVT impressions. <\/p>\n\n\n\n Download our case study to learn more about how IAS\u2019s Automated Tag with Google helped OMD New Zealand cut tag wrapping time in half for two of their largest customers.<\/p>\n","protected":false},"excerpt":{"rendered":" The case study demonstrates how IAS can reduce tag wrapping time by 50% and increase ROI.<\/p>\n","protected":false},"author":1,"featured_media":305533,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[289,286],"tags":[],"class_list":["post-301838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-uk","category-efficiency-optimisation-uk"],"acf":[],"yoast_head":"\n