{"id":301843,"date":"2021-09-30T02:21:36","date_gmt":"2021-09-30T02:21:36","guid":{"rendered":"https:\/\/integralads.com\/insider\/harmelin-media-optimizes-efficiency-with-ias-total-visibility\/"},"modified":"2023-08-09T16:22:06","modified_gmt":"2023-08-09T16:22:06","slug":"harmelin-media-optimizes-efficiency-with-ias-total-visibility","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/harmelin-media-optimizes-efficiency-with-ias-total-visibility\/","title":{"rendered":"Harmelin Media optimizes efficiency with IAS Total Visibility"},"content":{"rendered":"\n

Harmelin Media has built their agency around pillars of trust through transparency and leveraging advanced data and technology to improve client results. These two principles drove the desire for more granular visibility into their programmatic buys. Running an online video campaign for a major snack food advertiser, the agency had no insight into which were delivering the most media quality at the best price. That’s where IAS comes in. <\/p>\n\n\n\n

Total Visibility<\/a> is the first and only solution to provide radical financial transparency throughout the programmatic supply path. With Total Visibility, advertisers can see, to the cent, where their money is going and how much of it is being wasted by fraud, unsafe brand environments, & unviewable inventory.  As a result,  advertisers can optimize in near real-time so that they can get the most out of their budget.<\/p>\n\n\n\n

With Total Visibility, Harmelin was able to see exactly where the advertiser\u2019s money was going and optimize immediately. Download the case study to learn more. <\/p>\n\n\n\n

ABOUT HARMELIN MEDIA<\/strong>
Headquartered in Philadelphia, Harmelin Media has 38 years specializing in the strategic media and data-informed solutions that help their clients navigate a rapidly changing media landscape across digital and traditional channels. The firm has grown to more than $800 million in billings and 255 employees with a diverse client roster including Fortune 500 companies, making Harmelin one of the largest independent media service firms in the United States.\u202fWe are a Google Premier Partner, Facebook Marketing Preferred Partner and a proud member of the ANA. For more information, visit www.Harmelin.com<\/a>, or connect with us on Twitter<\/a> , Facebook<\/a> and LinkedIn<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Harmelin Media has built their agency around pillars of trust through transparency and leveraging advanced data and technology to improve client results. These two principles drove the desire for more granular visibility into their programmatic buys. 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