{"id":301845,"date":"2021-09-30T02:27:03","date_gmt":"2021-09-30T02:27:03","guid":{"rendered":"https:\/\/integralads.com\/insider\/driving-demand-for-an-international-school\/"},"modified":"2023-08-09T16:23:20","modified_gmt":"2023-08-09T16:23:20","slug":"driving-demand-for-an-international-school","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/driving-demand-for-an-international-school\/","title":{"rendered":"Driving Demand for an International School"},"content":{"rendered":"\n<p>An advertiser and long-time partner for Matterkind has a niche education product \u2013 international schools. Their business strategy is to drive enrollment by targeting international workers &amp; ex-pats to sign-up for Open Houses.&nbsp;<\/p>\n\n\n\n<p>Due to the COVID-19 pandemic, they had to shift their focus to purely digital activation, including bringing their Open Houses to a virtual environment. Matterkind was tasked to drive awareness &amp; quality traffic to these Virtual Open Houses.<\/p>\n\n\n\n<p>With IAS Context Control Targeting, Matterkind was able to target contextually relevant content without the use of 3rd party cookies. This helped increase the advertiser\u2019s awareness and consideration through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Accurate classification at scale of content<\/li>\n\n\n\n<li>Deeper classification of content through sentiment and emotion detection<\/li>\n\n\n\n<li>Back to School &#8211; Elementary and High School and Starting a Family Audience Proxy Segments<\/li>\n<\/ul>\n\n\n\n<p>Download the case study to learn more. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>An advertiser and long-time partner for Matterkind has a niche education product \u2013 international schools. Their business strategy is to drive enrollment by targeting international workers &amp; ex-pats to sign-up for Open Houses.&nbsp; Due to the COVID-19 pandemic, they had&#8230;<\/p>\n","protected":false},"author":1,"featured_media":305775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[289,285],"tags":[],"class_list":["post-301845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-uk","category-contextual-targeting-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Driving Demand for an International School - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/driving-demand-for-an-international-school\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Driving Demand for an International School\" \/>\n<meta property=\"og:description\" content=\"An advertiser and long-time partner for Matterkind has a niche education product \u2013 international schools. 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