{"id":301857,"date":"2021-09-02T17:04:23","date_gmt":"2021-09-02T17:04:23","guid":{"rendered":"https:\/\/integralads.com\/insider\/holiday-shopping-research-2021\/"},"modified":"2023-07-27T05:18:32","modified_gmt":"2023-07-27T05:18:32","slug":"holiday-shopping-research-2021","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/holiday-shopping-research-2021\/","title":{"rendered":"Holiday Shopping Habits Unwrapped"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">How do consumers prefer to shop during the holidays?<\/p>\n\n\n\n<p>Each year consumers turn to their devices more and more for their shopping needs, and the holiday season is no exception. From retailers to e-commerce sites and even social platforms, brands are able to reach consumers from all angles. In this year&#8217;s holiday shopping research, IAS asked U.S. consumers about their shopping preferences and perception of digital advertising during the holiday season.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>How do consumers prefer to shop during the holidays?<\/li><li>How soon will they start checking off their lists?<\/li><li>Where are consumers looking to purchase? And what devices are they using?<\/li><\/ul>\n\n\n\n<p>The advertising industry has evolved to embrace the shift to eCommerce during the holidays, but what else can marketers do to engage with holiday shoppers in this evolving eCommerce landscape? Download &#8220;Holiday Shopping Habit Unwrapped&#8221; to find out.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do consumers prefer to shop during the holidays? Each year consumers turn to their devices more and more for their shopping needs, and the holiday season is no exception. From retailers to e-commerce sites and even social platforms, brands&#8230;<\/p>\n","protected":false},"author":1,"featured_media":301858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[285,287,283,272],"tags":[],"class_list":["post-301857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contextual-targeting-uk","category-featured-uk","category-programmatic-uk","category-research-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Holiday Shopping Habits Unwrapped - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Download the IAS Holiday Shopping Habit Unwrapped Research to discover consumer digital advertising preferences during the holiday shopping season.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/holiday-shopping-research-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Holiday Shopping Habits Unwrapped\" \/>\n<meta property=\"og:description\" content=\"Download the IAS Holiday Shopping Habit Unwrapped Research to discover consumer digital advertising preferences during the holiday shopping season.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/insider\/holiday-shopping-research-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-02T17:04:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-27T05:18:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/07\/Holiday_Shopping_Tile_2021_v2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1195\" \/>\n\t<meta property=\"og:image:height\" content=\"1195\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/holiday-shopping-research-2021\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/holiday-shopping-research-2021\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Holiday Shopping Habits Unwrapped\",\"datePublished\":\"2021-09-02T17:04:23+00:00\",\"dateModified\":\"2023-07-27T05:18:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/holiday-shopping-research-2021\/\"},\"wordCount\":144,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/holiday-shopping-research-2021\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/07\/Holiday_Shopping_Tile_2021_v2.jpg\",\"articleSection\":[\"Contextual Targeting\",\"Featured\",\"Open Web\",\"Research\"],\"inLanguage\":\"en-gb\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/holiday-shopping-research-2021\/\",\"url\":\"https:\/\/integralads.com\/uk\/insider\/holiday-shopping-research-2021\/\",\"name\":\"Holiday Shopping Habits Unwrapped - 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