{"id":301863,"date":"2021-10-11T08:34:27","date_gmt":"2021-10-11T08:34:27","guid":{"rendered":"https:\/\/integralads.com\/insider\/omg-reduces-tag-wrapping-time-using-ias-automated-tag\/"},"modified":"2023-08-09T16:22:44","modified_gmt":"2023-08-09T16:22:44","slug":"omg-reduces-tag-wrapping-time-using-ias-automated-tag","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/omg-reduces-tag-wrapping-time-using-ias-automated-tag\/","title":{"rendered":"OMG HK Reduces Tag Wrapping Time by 80% for IKEA by Using IAS’s Automated Tag with Google\u00a0"},"content":{"rendered":"\n

Omnicom Media Group (OMG)<\/strong>, known for driving efficiencies on behalf of clients, proved its ability to meet quick turnaround times from initial briefs to go-live for two recent campaigns.

To accelerate, automate, and streamline the processes of getting campaigns live, OMG in Hong Kong (HK) partnered with IAS to activate IAS’s Automated Tag with Google <\/strong>capability, the only automated tagging solution in Google Campaign Manager. <\/p>\n\n\n\n

The IAS Automated Tag with Google made it possible for OMG HK to cut tag wrapping from five minutes to one minute to wrap tags and get a campaign live for IKEA. Additionally, it also helped to bulk edit the placements from \u2018Monitoring\u2019 to \u2018Blocking\u2019 and vice versa, thereby streamlining the process and driving operational efficiencies. <\/p>\n\n\n\n

Download our case study to learn more about how IAS\u2019s Automated Tag with Google helped OMG Hong Kong achieve success for IKEA.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Omnicom Media Group (OMG), known for driving efficiencies on behalf of clients, proved its ability to meet quick turnaround times from initial briefs to go-live for two recent campaigns. To accelerate, automate, and streamline the processes of getting campaigns live,…<\/p>\n","protected":false},"author":1,"featured_media":305770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[289,286],"tags":[],"class_list":["post-301863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-uk","category-efficiency-optimisation-uk"],"acf":[],"yoast_head":"\nOMG HK Reduces Tag Wrapping Time by 80% for IKEA by Using IAS's Automated Tag with Google\u00a0 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/omg-reduces-tag-wrapping-time-using-ias-automated-tag\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OMG HK Reduces Tag Wrapping Time by 80% for IKEA by Using IAS's Automated Tag with Google\u00a0\" \/>\n<meta property=\"og:description\" content=\"Omnicom Media Group (OMG), known for driving efficiencies on behalf of clients, proved its ability to meet quick turnaround times from initial briefs to go-live for two recent campaigns. To accelerate, automate, and streamline the processes of getting campaigns live,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/insider\/omg-reduces-tag-wrapping-time-using-ias-automated-tag\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-11T08:34:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-09T16:22:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2021\/10\/APAC_Ikea_Tag_Time_Case_Study_Tile.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/omg-reduces-tag-wrapping-time-using-ias-automated-tag\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/omg-reduces-tag-wrapping-time-using-ias-automated-tag\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"OMG HK Reduces Tag Wrapping Time by 80% for IKEA by Using IAS’s Automated Tag with Google\u00a0\",\"datePublished\":\"2021-10-11T08:34:27+00:00\",\"dateModified\":\"2023-08-09T16:22:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/omg-reduces-tag-wrapping-time-using-ias-automated-tag\/\"},\"wordCount\":162,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/omg-reduces-tag-wrapping-time-using-ias-automated-tag\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2021\/10\/APAC_Ikea_Tag_Time_Case_Study_Tile.jpg\",\"articleSection\":[\"Case Studies\",\"Efficiency & Optimisation\"],\"inLanguage\":\"en-gb\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/omg-reduces-tag-wrapping-time-using-ias-automated-tag\/\",\"url\":\"https:\/\/integralads.com\/uk\/insider\/omg-reduces-tag-wrapping-time-using-ias-automated-tag\/\",\"name\":\"OMG HK Reduces Tag Wrapping Time by 80% for IKEA by Using IAS's Automated Tag with Google\u00a0 - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/omg-reduces-tag-wrapping-time-using-ias-automated-tag\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/omg-reduces-tag-wrapping-time-using-ias-automated-tag\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2021\/10\/APAC_Ikea_Tag_Time_Case_Study_Tile.jpg\",\"datePublished\":\"2021-10-11T08:34:27+00:00\",\"dateModified\":\"2023-08-09T16:22:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/omg-reduces-tag-wrapping-time-using-ias-automated-tag\/#breadcrumb\"},\"inLanguage\":\"en-gb\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/integralads.com\/uk\/insider\/omg-reduces-tag-wrapping-time-using-ias-automated-tag\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/omg-reduces-tag-wrapping-time-using-ias-automated-tag\/#primaryimage\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2021\/10\/APAC_Ikea_Tag_Time_Case_Study_Tile.jpg\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2021\/10\/APAC_Ikea_Tag_Time_Case_Study_Tile.jpg\",\"width\":860,\"height\":860,\"caption\":\"Plane\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/omg-reduces-tag-wrapping-time-using-ias-automated-tag\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/integralads.com\/uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"OMG HK Reduces Tag Wrapping Time by 80% for IKEA by Using IAS’s Automated Tag with Google\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/integralads.com\/#website\",\"url\":\"https:\/\/integralads.com\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/integralads.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-gb\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/integralads.com\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\/\/integralads.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\",\"name\":\"IAS TEAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-gb\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"caption\":\"IAS TEAM\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\",\"sameAs\":[\"https:\/\/integralads.com\"],\"jobTitle\":\"TEST\",\"url\":\"https:\/\/integralads.com\/uk\/insider\/author\/ias2023\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"OMG HK Reduces Tag Wrapping Time by 80% for IKEA by Using IAS's Automated Tag with Google\u00a0 - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/uk\/insider\/omg-reduces-tag-wrapping-time-using-ias-automated-tag\/","og_locale":"en_US","og_type":"article","og_title":"OMG HK Reduces Tag Wrapping Time by 80% for IKEA by Using IAS's Automated Tag with Google\u00a0","og_description":"Omnicom Media Group (OMG), known for driving efficiencies on behalf of clients, proved its ability to meet quick turnaround times from initial briefs to go-live for two recent campaigns. To accelerate, automate, and streamline the processes of getting campaigns live,...","og_url":"https:\/\/integralads.com\/uk\/insider\/omg-reduces-tag-wrapping-time-using-ias-automated-tag\/","og_site_name":"Integral Ad Science","article_published_time":"2021-10-11T08:34:27+00:00","article_modified_time":"2023-08-09T16:22:44+00:00","og_image":[{"width":860,"height":860,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2021\/10\/APAC_Ikea_Tag_Time_Case_Study_Tile.jpg","type":"image\/jpeg"}],"author":"IAS TEAM","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS TEAM","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/uk\/insider\/omg-reduces-tag-wrapping-time-using-ias-automated-tag\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/uk\/insider\/omg-reduces-tag-wrapping-time-using-ias-automated-tag\/"},"author":{"name":"IAS TEAM","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399"},"headline":"OMG HK Reduces Tag Wrapping Time by 80% for IKEA by Using IAS’s Automated Tag with Google\u00a0","datePublished":"2021-10-11T08:34:27+00:00","dateModified":"2023-08-09T16:22:44+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/uk\/insider\/omg-reduces-tag-wrapping-time-using-ias-automated-tag\/"},"wordCount":162,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/uk\/insider\/omg-reduces-tag-wrapping-time-using-ias-automated-tag\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2021\/10\/APAC_Ikea_Tag_Time_Case_Study_Tile.jpg","articleSection":["Case Studies","Efficiency & Optimisation"],"inLanguage":"en-gb"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/uk\/insider\/omg-reduces-tag-wrapping-time-using-ias-automated-tag\/","url":"https:\/\/integralads.com\/uk\/insider\/omg-reduces-tag-wrapping-time-using-ias-automated-tag\/","name":"OMG HK Reduces Tag Wrapping Time by 80% for IKEA by Using IAS's Automated Tag with Google\u00a0 - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/uk\/insider\/omg-reduces-tag-wrapping-time-using-ias-automated-tag\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/uk\/insider\/omg-reduces-tag-wrapping-time-using-ias-automated-tag\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2021\/10\/APAC_Ikea_Tag_Time_Case_Study_Tile.jpg","datePublished":"2021-10-11T08:34:27+00:00","dateModified":"2023-08-09T16:22:44+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/uk\/insider\/omg-reduces-tag-wrapping-time-using-ias-automated-tag\/#breadcrumb"},"inLanguage":"en-gb","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/uk\/insider\/omg-reduces-tag-wrapping-time-using-ias-automated-tag\/"]}]},{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/integralads.com\/uk\/insider\/omg-reduces-tag-wrapping-time-using-ias-automated-tag\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2021\/10\/APAC_Ikea_Tag_Time_Case_Study_Tile.jpg","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2021\/10\/APAC_Ikea_Tag_Time_Case_Study_Tile.jpg","width":860,"height":860,"caption":"Plane"},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/uk\/insider\/omg-reduces-tag-wrapping-time-using-ias-automated-tag\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/uk\/"},{"@type":"ListItem","position":2,"name":"OMG HK Reduces Tag Wrapping Time by 80% for IKEA by Using IAS’s Automated Tag with Google\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-gb"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399","name":"IAS TEAM","image":{"@type":"ImageObject","inLanguage":"en-gb","@id":"https:\/\/integralads.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","caption":"IAS TEAM"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.","sameAs":["https:\/\/integralads.com"],"jobTitle":"TEST","url":"https:\/\/integralads.com\/uk\/insider\/author\/ias2023\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts\/301863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/comments?post=301863"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/posts\/301863\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/media\/305770"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/media?parent=301863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/categories?post=301863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/uk\/wp-json\/wp\/v2\/tags?post=301863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}