{"id":301864,"date":"2021-12-02T12:05:23","date_gmt":"2021-12-02T12:05:23","guid":{"rendered":"https:\/\/integralads.com\/insider\/raising-brand-awareness-with-contextual-targeting\/"},"modified":"2023-08-09T16:13:19","modified_gmt":"2023-08-09T16:13:19","slug":"raising-brand-awareness-with-contextual-targeting","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/raising-brand-awareness-with-contextual-targeting\/","title":{"rendered":"Raising brand awareness with contextual targeting"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the impending deprecation of cookies, Xaxis proactively explores potential alternatives to audience targeting like contextual targeting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Xaxis<\/strong> is a media outcomes company that helps advertisers develop, plan against, and optimize to digital success metrics that map much more closely to their ultimate goals, from brand lift to footfall, from lead generation to sales. This means they need to stay ahead of the curve and leverage the best technology in market to drive results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Xaxis Taiwan needed to raise brand awareness and drive website traffic as possible for a major fashion retailer within a short span of 8 days. With the impending deprecation of cookies, they proactively explored potential alternatives to audience targeting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Download our case study to learn more about how IAS Context Control helped Xaxis achieve success.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the impending deprecation of cookies, Xaxis proactively explores potential alternatives to audience targeting like contextual targeting. Xaxis is a media outcomes company that helps advertisers develop, plan against, and optimize to digital success metrics that map much more closely&#8230;<\/p>\n","protected":false},"author":22,"featured_media":305569,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[289,285],"tags":[],"class_list":["post-301864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-uk","category-contextual-targeting-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Raising brand awareness with contextual targeting - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Xaxis uses IAS&#039;s contextual targeting solution, Context Control Targeting, to drive website traffic and site landings for their apparel client\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/raising-brand-awareness-with-contextual-targeting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Raising brand awareness with contextual targeting\" \/>\n<meta property=\"og:description\" content=\"Xaxis uses IAS&#039;s contextual targeting solution, Context Control Targeting, to drive website traffic and site landings for their apparel client\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/insider\/raising-brand-awareness-with-contextual-targeting\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-02T12:05:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-09T16:13:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2021\/11\/APAC_Webinar_Tile.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/raising-brand-awareness-with-contextual-targeting\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/raising-brand-awareness-with-contextual-targeting\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"Raising brand awareness with contextual targeting\",\"datePublished\":\"2021-12-02T12:05:23+00:00\",\"dateModified\":\"2023-08-09T16:13:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/raising-brand-awareness-with-contextual-targeting\\\/\"},\"wordCount\":134,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/raising-brand-awareness-with-contextual-targeting\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/APAC_Webinar_Tile.jpg\",\"articleSection\":[\"Case Studies\",\"Contextual Targeting\"],\"inLanguage\":\"en-gb\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/raising-brand-awareness-with-contextual-targeting\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/raising-brand-awareness-with-contextual-targeting\\\/\",\"name\":\"Raising brand awareness with contextual targeting - 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