{"id":301873,"date":"2021-12-09T08:03:29","date_gmt":"2021-12-09T08:03:29","guid":{"rendered":"https:\/\/integralads.com\/insider\/essential-guide-brand-safety-and-suitability\/"},"modified":"2023-07-27T05:02:26","modified_gmt":"2023-07-27T05:02:26","slug":"essential-guide-brand-safety-and-suitability","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/essential-guide-brand-safety-and-suitability\/","title":{"rendered":"Essential guide: Brand Safety and Suitability"},"content":{"rendered":"\n<p>The future of media quality goes beyond binary brand safety techniques. While most brands agree on what constitutes unsafe content, the ideal advertising environment is likely to be unique to a given brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">That\u2019s where brand suitability comes in.<\/h3>\n\n\n\n<p>But that\u2019s not all\u2014consumers have preferences, too. IAS has found that 70% of consumers find it important for ads to be related to the content they\u2019re consuming. Contextual relevance is the latest development toward achieving successful, impactful ad adjacencies.<\/p>\n\n\n\n<p>Sounds complicated? Don\u2019t worry, IAS has you covered. Our new Brand Safety and Suitability guide covers:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The shift from safety to suitability<\/li><li>Understanding contextual relevance<\/li><li>How IAS works smarter to protect your brand and place you alongside relevant, desirable environments<\/li><\/ul>\n\n\n\n<p>Download the Brand Safety &amp; Suitability Essentials Guide now to learn more<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The future of media quality goes beyond binary brand safety techniques. While most brands agree on what constitutes unsafe content, the ideal advertising environment is likely to be unique to a given brand. That\u2019s where brand suitability comes in. But&#8230;<\/p>\n","protected":false},"author":1,"featured_media":297373,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[296],"tags":[],"class_list":["post-301873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Essential guide: Brand Safety and Suitability - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/essential-guide-brand-safety-and-suitability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Essential guide: Brand Safety and Suitability\" \/>\n<meta property=\"og:description\" content=\"The future of media quality goes beyond binary brand safety techniques. 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