As 2021 winds down and the industry reflects on the last year, IAS conducts our annual deep dive into the trends and technology that will shape the future: The Industry Pulse. <\/p>\n\n\n\n
In our survey of top media experts, IAS discovered\u2026 <\/p>\n\n\n\n
– 40% of media experts expect to invest in new platforms like TikTok, a number that has nearly doubled year-over-year <\/p>\n\n\n\n
– 76% of those surveyed expect consumer uptake of video streaming to remain strong even if COVID-19 restrictions fully lift <\/p>\n\n\n\n
– 60% of respondents cited trust and transparency as key factors impacting social media spend in 2022 Interested in learning more? <\/p>\n\n\n\n
Download the 2022 Industry Pulse and join us in helping advertisers and publishers anticipate, innovate, and excel in the coming year.<\/p>\n","protected":false},"excerpt":{"rendered":"
As 2021 winds down and the industry reflects on the last year, IAS conducts our annual deep dive into the trends and technology that will shape the future: The Industry Pulse. In our survey of top media experts, IAS discovered\u2026…<\/p>\n","protected":false},"author":1,"featured_media":301875,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[272],"tags":[],"class_list":["post-301874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-uk"],"acf":[],"yoast_head":"\n