{"id":301882,"date":"2022-02-03T09:45:00","date_gmt":"2022-02-03T09:45:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/social-media-ad-receptivity-in-the-uk\/"},"modified":"2023-07-27T12:18:54","modified_gmt":"2023-07-27T12:18:54","slug":"social-media-ad-receptivity-in-the-uk","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/social-media-ad-receptivity-in-the-uk\/","title":{"rendered":"Social Media Ad Receptivity in the UK"},"content":{"rendered":"\n<p>With the unparalleled reach and universal adoption of social media, it&#8217;s no surprise that social ad spend is projected to reach <a href=\"https:\/\/forecasts-na1.emarketer.com\/5a2866bbbdbb200c84964c3b\/585191890626310a2c18694f\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a38.95 billion in the UK<\/a> alone by 2023. Media budgets are flowing to social platforms, so how can advertisers optimise their ad spend and tap into the power of context? <\/p>\n\n\n\n<p>In our latest research,<a href=\"http:\/\/stagingias.wpengine.com\/uk\"> IAS<\/a> aims to measure consumers&#8217; overall social media usage and better understand their receptivity to in-feed advertising. Specifically, how does the contextual relevance of in-feed advertisements impact consumer perception and influence purchase intent? <\/p>\n\n\n\n<p>Here&#8217;s a sneak peek of what we discovered: <\/p>\n\n\n\n<p>&#8211; Almost 9 in 10 UK consumers have engaged with ads on social media in the past year <\/p>\n\n\n\n<p>&#8211; 55% of consumers are unlikely to purchase a product or service advertised near unsafe content on social feeds<\/p>\n\n\n\n<p> &#8211; 53% of consumers are likely to remember an in-feed ad if its message relates to the adjacent social content <\/p>\n\n\n\n<p>Download the full UK study for more insights.<\/p>\n\n\n\n<p>Regional findings for <a href=\"https:\/\/integralads.com\/de\/insider\/die-empfaenglichkeit-von-werbung-auf-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">Germany<\/a> and the <a href=\"https:\/\/integralads.com\/insider\/social-media-ad-receptivity\/?utm_campaign=GLB-PP-WC-2022-Q1-LG-Social-In-Feed-Advertising-Research&amp;utm_medium=social&amp;utm_source=sales&amp;utm_content=social-walled-garden&amp;utm_term=us-social-in-feed-study\" target=\"_blank\" rel=\"noreferrer noopener\">US<\/a> are also available, make sure you check them out.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the unparalleled reach and universal adoption of social media, it&#8217;s no surprise that social ad spend is projected to reach \u00a38.95 billion in the UK alone by 2023. Media budgets are flowing to social platforms, so how can advertisers&#8230;<\/p>\n","protected":false},"author":1,"featured_media":301883,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[296,272,284],"tags":[],"class_list":["post-301882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-uk","category-research-uk","category-proprietary-platforms-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Ad Receptivity in the UK - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/social-media-ad-receptivity-in-the-uk\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Ad Receptivity in the UK\" \/>\n<meta property=\"og:description\" content=\"With the unparalleled reach and universal adoption of social media, it&#8217;s no surprise that social ad spend is projected to reach \u00a38.95 billion in the UK alone by 2023. 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