{"id":301882,"date":"2022-02-03T09:45:00","date_gmt":"2022-02-03T09:45:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/social-media-ad-receptivity-in-the-uk\/"},"modified":"2023-07-27T12:18:54","modified_gmt":"2023-07-27T12:18:54","slug":"social-media-ad-receptivity-in-the-uk","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/social-media-ad-receptivity-in-the-uk\/","title":{"rendered":"Social Media Ad Receptivity in the UK"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">With the unparalleled reach and universal adoption of social media, it&#8217;s no surprise that social ad spend is projected to reach <a href=\"https:\/\/forecasts-na1.emarketer.com\/5a2866bbbdbb200c84964c3b\/585191890626310a2c18694f\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a38.95 billion in the UK<\/a> alone by 2023. Media budgets are flowing to social platforms, so how can advertisers optimise their ad spend and tap into the power of context? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In our latest research,<a href=\"http:\/\/stagingias.wpengine.com\/uk\"> IAS<\/a> aims to measure consumers&#8217; overall social media usage and better understand their receptivity to in-feed advertising. Specifically, how does the contextual relevance of in-feed advertisements impact consumer perception and influence purchase intent? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s a sneak peek of what we discovered: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Almost 9 in 10 UK consumers have engaged with ads on social media in the past year <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; 55% of consumers are unlikely to purchase a product or service advertised near unsafe content on social feeds<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> &#8211; 53% of consumers are likely to remember an in-feed ad if its message relates to the adjacent social content <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Download the full UK study for more insights.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Regional findings for <a href=\"https:\/\/integralads.com\/de\/insider\/die-empfaenglichkeit-von-werbung-auf-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">Germany<\/a> and the <a href=\"https:\/\/integralads.com\/insider\/social-media-ad-receptivity\/?utm_campaign=GLB-PP-WC-2022-Q1-LG-Social-In-Feed-Advertising-Research&amp;utm_medium=social&amp;utm_source=sales&amp;utm_content=social-walled-garden&amp;utm_term=us-social-in-feed-study\" target=\"_blank\" rel=\"noreferrer noopener\">US<\/a> are also available, make sure you check them out.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the unparalleled reach and universal adoption of social media, it&#8217;s no surprise that social ad spend is projected to reach \u00a38.95 billion in the UK alone by 2023. Media budgets are flowing to social platforms, so how can advertisers&#8230;<\/p>\n","protected":false},"author":22,"featured_media":301883,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[296,272,284],"tags":[],"class_list":["post-301882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-uk","category-research-uk","category-proprietary-platforms-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Social Media Ad Receptivity in the UK - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/social-media-ad-receptivity-in-the-uk\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Ad Receptivity in the UK\" \/>\n<meta property=\"og:description\" content=\"With the unparalleled reach and universal adoption of social media, it&#8217;s no surprise that social ad spend is projected to reach \u00a38.95 billion in the UK alone by 2023. Media budgets are flowing to social platforms, so how can advertisers...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/insider\/social-media-ad-receptivity-in-the-uk\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Integralads\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-03T09:45:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-27T12:18:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/07\/Copy-of-Social-Media-Ad-Receptivity-UK.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/social-media-ad-receptivity-in-the-uk\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/social-media-ad-receptivity-in-the-uk\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"Social Media Ad Receptivity in the UK\",\"datePublished\":\"2022-02-03T09:45:00+00:00\",\"dateModified\":\"2023-07-27T12:18:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/social-media-ad-receptivity-in-the-uk\\\/\"},\"wordCount\":180,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/social-media-ad-receptivity-in-the-uk\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/Copy-of-Social-Media-Ad-Receptivity-UK.jpg\",\"articleSection\":[\"Brand Safety &amp; 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