{"id":301884,"date":"2022-02-16T09:23:03","date_gmt":"2022-02-16T09:23:03","guid":{"rendered":"https:\/\/integralads.com\/insider\/dentsu-is-future-proofing-for-a-cookieless-world\/"},"modified":"2023-08-09T16:11:52","modified_gmt":"2023-08-09T16:11:52","slug":"dentsu-is-future-proofing-for-a-cookieless-world","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/dentsu-is-future-proofing-for-a-cookieless-world\/","title":{"rendered":"Dentsu is Future-Proofing for a Cookieless World"},"content":{"rendered":"\n<p>Explore our latest case study and learn how Dentsu and IAS helped a major fashion retailer in the UK to plan for the  cookieless world. <\/p>\n\n\n\n<p>As a fully performance-focused brand, all of the campaigns needed to drive sales\/ROI and focused on bottom of the funnel tactics. <\/p>\n\n\n\n<p>Ahead of the depreciation of cookies, Dentsu was looking to find ways to deliver ROI for the advertiser without the use of <meta charset=\"utf-8\">3rd party data. They want to know if contextual targeting can be a viable alternative.<\/p>\n\n\n\n<p>Download our latest case study and learn how contextual targeting can drive performance. <\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explore our latest case study and learn how Dentsu and IAS helped a major fashion retailer in the UK to plan for the cookieless world. 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