{"id":301894,"date":"2022-03-29T08:24:03","date_gmt":"2022-03-29T08:24:03","guid":{"rendered":"https:\/\/integralads.com\/insider\/navigating-brand-safety-and-suitability-during-geopolitical-conflict\/"},"modified":"2023-07-27T04:58:59","modified_gmt":"2023-07-27T04:58:59","slug":"navigating-brand-safety-and-suitability-during-geopolitical-conflict","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/navigating-brand-safety-and-suitability-during-geopolitical-conflict\/","title":{"rendered":"Navigating brand safety and suitability during geopolitical conflict"},"content":{"rendered":"\n

Russia\u2019s war on Ukraine is challenging for all businesses. The crisis is forcing brands to think long and hard about where is and isn\u2019t acceptable for their ads to show up.  Advertisers are worried about appearing next to distressing information, which includes but is not limited to news as well as misinformation and propaganda. However, it\u2019s important that brands are thoughtful in their safety and suitability strategies and supporting quality publishers at a time when their journalism is needed more than ever.<\/p>\n\n\n\n

Our navigating geopolitical conflict guide provides practical advice on how to ensure brand protection while supporting quality news outlets. <\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Russia\u2019s war on Ukraine is challenging for all businesses. The crisis is forcing brands to think long and hard about where is and isn\u2019t acceptable for their ads to show up.  Advertisers are worried about appearing next to distressing information,…<\/p>\n","protected":false},"author":22,"featured_media":301895,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[296],"tags":[],"class_list":["post-301894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-uk"],"acf":[],"yoast_head":"\nNavigating brand safety and suitability during geopolitical conflict - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/navigating-brand-safety-and-suitability-during-geopolitical-conflict\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Navigating brand safety and suitability during geopolitical conflict\" \/>\n<meta property=\"og:description\" content=\"Russia\u2019s war on Ukraine is challenging for all businesses. 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