{"id":301896,"date":"2022-03-29T07:46:00","date_gmt":"2022-03-29T07:46:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/does-media-quality-drive-attention-and-outcomes\/"},"modified":"2023-08-09T16:54:31","modified_gmt":"2023-08-09T16:54:31","slug":"does-media-quality-drive-attention-and-outcomes","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/does-media-quality-drive-attention-and-outcomes\/","title":{"rendered":"Does Media Quality Drive Attention and Outcomes?"},"content":{"rendered":"\n<p>It\u2019s no secret that media quality metrics are a common standard in IAS\u2019s reporting \u2013 and for good reason. As a media quality company, these benchmarks are the key to understanding what drives consumers, ultimately impacting their purchasing decisions.<\/p>\n\n\n\n<p>Powered by these metrics, our latest research takes a closer look at whether there is a relationship between media quality and attention (time-in-view). We ask crucial questions \u2013 How does media quality capture attention and appeal to consumers? And, how much of an impact do quality-centric media strategies have on attention and outcomes?<\/p>\n\n\n\n<p>Does optimizing media quality lead to&nbsp;<strong>more<\/strong>&nbsp;outcomes?<\/p>\n\n\n\n<p><strong>Here\u2019s a preview of what we discovered:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Time-in-view increases as viewability and brand safety increase<\/li>\n\n\n\n<li>57% increase in conversions for viewable and brand safe impressions compared to non-viewable and not safe<\/li>\n\n\n\n<li>171% increase in conversions for impressions with time-in-view greater than 15 seconds<\/li>\n<\/ul>\n\n\n\n<p>Download the full research,&nbsp;<strong>Does Media Quality Drive Attention and Outcomes?<\/strong>, to find out more.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><\/h5>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s no secret that media quality metrics are a common standard in IAS\u2019s reporting \u2013 and for good reason. As a media quality company, these benchmarks are the key to understanding what drives consumers, ultimately impacting their purchasing decisions. Powered&#8230;<\/p>\n","protected":false},"author":1,"featured_media":305816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[290],"tags":[],"class_list":["post-301896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Does Media Quality Drive Attention and Outcomes? - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/does-media-quality-drive-attention-and-outcomes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does Media Quality Drive Attention and Outcomes?\" \/>\n<meta property=\"og:description\" content=\"It\u2019s no secret that media quality metrics are a common standard in IAS\u2019s reporting \u2013 and for good reason. As a media quality company, these benchmarks are the key to understanding what drives consumers, ultimately impacting their purchasing decisions. 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