{"id":301897,"date":"2022-03-31T16:15:57","date_gmt":"2022-03-31T16:15:57","guid":{"rendered":"https:\/\/integralads.com\/insider\/renault-improves-kpis-with-ias-context-control\/"},"modified":"2023-08-09T16:12:43","modified_gmt":"2023-08-09T16:12:43","slug":"renault-improves-kpis-with-ias-context-control","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/renault-improves-kpis-with-ias-context-control\/","title":{"rendered":"Renault improves KPIs with IAS Context Control"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">As an Auto advertiser, Renault, is always looking to boost awareness and conversions on their website. After learning more about the precise capabilities of IAS Context Control, Renault expressed interest in IAS\u2019s cookieless solutions to their agency, OMD Turkey.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">OMD Turkey drives innovation through constantly exploring new solutions for their clients such as Renault. In this case, OMD Turkey was challenged to drive awareness, quality traffic, and new users to Renault\u2019s website, without the use of third-party audience targeting, all during the busy automotive period of Q4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read the case study to explore how IAS Context Control helped Renault to drive campaign efficiency. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>As an Auto advertiser, Renault, is always looking to boost awareness and conversions on their website. After learning more about the precise capabilities of IAS Context Control, Renault expressed interest in IAS\u2019s cookieless solutions to their agency, OMD Turkey. OMD&#8230;<\/p>\n","protected":false},"author":22,"featured_media":305760,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[289,285],"tags":[],"class_list":["post-301897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-uk","category-contextual-targeting-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Renault improves KPIs with IAS Context Control - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/renault-improves-kpis-with-ias-context-control\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Renault improves KPIs with IAS Context Control\" \/>\n<meta property=\"og:description\" content=\"As an Auto advertiser, Renault, is always looking to boost awareness and conversions on their website. 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