{"id":301912,"date":"2022-07-18T16:05:15","date_gmt":"2022-07-18T16:05:15","guid":{"rendered":"https:\/\/integralads.com\/insider\/introducing-industry-leading-media-quality-for-pandora\/"},"modified":"2023-07-26T12:52:48","modified_gmt":"2023-07-26T12:52:48","slug":"introducing-industry-leading-media-quality-for-pandora","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/introducing-industry-leading-media-quality-for-pandora\/","title":{"rendered":"Introducing Industry-Leading Media Quality for Pandora"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Access greater transparency on the impact of your audio campaigns<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The way consumers listen to audio is evolving. They&#8217;re flocking to digital audio streaming services \u2014 and industry experts have taken note, with&nbsp;<a href=\"https:\/\/integralads.com\/insider\/2022-industry-pulse-digital-advertising-research\/\">78% agreeing<\/a>&nbsp;that ad-supported audio streaming will continue to grow in popularity among consumers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But what about the&nbsp;<em>quality<\/em>&nbsp;of audio ads? Industry experts have considered this too, with&nbsp;<a href=\"https:\/\/integralads.com\/insider\/2022-industry-pulse-digital-advertising-research\/\">81% saying<\/a>&nbsp;third-party verification will be&nbsp;<em>crucial<\/em>&nbsp;to ensure digital audio ad quality as the format becomes even more in-demand among consumers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s why IAS is expanding our media quality solutions to digital audio, bringing industry-leading ad verification and measurement to Pandora. Through this new solution for audio, IAS will now be able to measure audibility (audio ad measurement) and invalid traffic (IVT) on your Pandora ad placements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">IAS ensures that your audio ad dollars are heard. Download the one sheet now to learn how IAS&#8217;s technology can help you maximise your Pandora ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Access greater transparency on the impact of your audio campaigns The way consumers listen to audio is evolving. They&#8217;re flocking to digital audio streaming services \u2014 and industry experts have taken note, with&nbsp;78% agreeing&nbsp;that ad-supported audio streaming will continue to&#8230;<\/p>\n","protected":false},"author":22,"featured_media":301913,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[295,296],"tags":[],"class_list":["post-301912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-uk","category-brand-safety-suitability-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Introducing Industry-Leading Media Quality for Pandora<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/introducing-industry-leading-media-quality-for-pandora\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing Industry-Leading Media Quality for Pandora\" \/>\n<meta property=\"og:description\" content=\"Access greater transparency on the impact of your audio campaigns The way consumers listen to audio is evolving. 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