{"id":301915,"date":"2022-08-26T06:53:50","date_gmt":"2022-08-26T06:53:50","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-anzu-bring-media-quality-to-in-game-advertising\/"},"modified":"2023-07-26T12:05:24","modified_gmt":"2023-07-26T12:05:24","slug":"ias-anzu-bring-media-quality-to-in-game-advertising","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/ias-anzu-bring-media-quality-to-in-game-advertising\/","title":{"rendered":"IAS & Anzu bring media quality to in-game advertising"},"content":{"rendered":"\n
\"IAS<\/figure>\n\n\n\n

Gaming has emerged as a crucial format to reach engaged consumers. In fact, consumer spend for mobile gaming is projected to reach $136 billion<\/a> worldwide this year alone, proving that the gaming audience is invested and shouldn’t be overlooked.<\/p>\n\n\n\n

But how can advertisers be sure that they’re reaching this growing gaming audience and<\/em> serving quality ads to gamers?<\/p>\n\n\n\n

In an effort to ensure media quality throughout the entire digital ecosystem, IAS is partnering with Anzu<\/a>, a leading in-game advertising platform, bringing quality to gaming environments. Through this integration, IAS and Anzu are allowing advertisers to unlock access to sophisticated in-game measurement and transparency for advertisers.<\/p>\n\n\n\n

This partnership will provide advertisers with: <\/p>\n\n\n\n

– Comprehensive coverage monitoring for invalid traffic (IVT) and viewability <\/p>\n\n\n\n

– Global measurement for a holistic view of in-game media buys <\/p>\n\n\n\n

– Daily reporting and insights in IAS Signal<\/p>\n\n\n\n

<\/p>\n\n\n\n

Deliver quality ads and evaluate your in-game media effectiveness with confidence\u2014 today. Download the one sheet now to get started and read the press release here.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Gaming has emerged as a crucial format to reach engaged consumers. In fact, consumer spend for mobile gaming is projected to reach $136 billion worldwide this year alone, proving that the gaming audience is invested and shouldn’t be overlooked. 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