{"id":301928,"date":"2022-09-28T09:40:15","date_gmt":"2022-09-28T09:40:15","guid":{"rendered":"https:\/\/integralads.com\/insider\/navigating-fifa-world-cup\/"},"modified":"2023-07-26T09:52:17","modified_gmt":"2023-07-26T09:52:17","slug":"navigating-fifa-world-cup","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/navigating-fifa-world-cup\/","title":{"rendered":"Navigating Fifa World Cup Advertising Amidst Human Rights Issues"},"content":{"rendered":"<figure><img decoding=\"async\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/07\/FIFA-creative-digital.png\" alt=\"\"><\/figure>\n<p>The FIFA World Cup is a month-long celebration of football, rituals, and even international relations. While the location of this year\u2019s Qatar 2022 World Cup makes it the most controversial yet, it is still a huge global moment that fans across the world will want to engage with, and brands be a part of. According to Wavemaker, it is expected to attract 5 billion viewers and drive up to roughly $141 million in additional advertising revenue<font color=\"#000000\" face=\"Helvetica Neue\">.<\/font><\/p>\n<p>IAS has created a handy guide to help you:&nbsp;<\/p>\n<p>* Navigate brand safety issues during the most political World Cup ever<\/p>\n<p>* Identify top performing segments to maximise scale and performance<\/p>\n<p>* Connect with your target audience&nbsp;<\/p>\n<p>Download the IAS Fifa guide&nbsp;<a href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/Navigate FIFA World Cup Advertising AmidstHuman Rights Issues.pdf\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The FIFA World Cup is a month-long celebration of football, rituals, and even international relations. While the location of this year\u2019s Qatar 2022 World Cup makes it the most controversial yet, it is still a huge global moment that fans&#8230;<\/p>\n","protected":false},"author":22,"featured_media":301929,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[279],"tags":[],"class_list":["post-301928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Navigating Fifa World Cup Advertising Amidst Human Rights Issues<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/navigating-fifa-world-cup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Navigating Fifa World Cup Advertising Amidst Human Rights Issues\" \/>\n<meta property=\"og:description\" content=\"The FIFA World Cup is a month-long celebration of football, rituals, and even international relations. 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