{"id":301930,"date":"2022-07-08T13:13:00","date_gmt":"2022-07-08T13:13:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/quick-bytes-viewability\/"},"modified":"2023-07-27T12:17:37","modified_gmt":"2023-07-27T12:17:37","slug":"quick-bytes-viewability","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/quick-bytes-viewability\/","title":{"rendered":"Quick Bytes: How Viewability Makes Every Impression Count"},"content":{"rendered":"<p><iframe title=\"Quick Bytes - Viewability\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/A0MnOauhWik?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\t\t<\/p>\n<h3>A quick guide on the impact of viewability <\/h3>\n<\/p>\n<p>It\u2019s simple \u2014 unseen ads don\u2019t have the opportunity to make an impact. So how can advertisers optimize their placements to ensure their ads are <em>actually<\/em> seen?<\/p>\n<\/p>\n<p>Enter <a href=\"https:\/\/integralads.com\/uk\/solutions\/viewability\/\">viewability<\/a><strong>.<\/strong><\/p>\n<\/p>\n<p>Viewability measures how visible a digital ad is to a consumer. To be considered viewable, an ad must meet criteria established by the Media Ratings Council (MRC) that determines what counts as a seen or viewable ad impression.&nbsp;<\/p>\n<\/p>\n<p>At IAS, we measure ad viewability against MRC standards \u2014 and against your own. If you have a higher viewability threshold, we can create standards for you using custom viewability benchmarks so advertisers can better align metrics with their business goals.&nbsp;<\/p>\n<\/p>\n<p>With IAS\u2019s <a href=\"https:\/\/integralads.com\/uk\/solutions\/viewability\/\">Quality Attention<\/a> solution, you can strategically track audience engagement, allowing you to optimize your media expenditure toward placements that leave a lasting impression.<\/p>\n<\/p>\n<p>Are you ready to make every impression count? <a href=\"https:\/\/integralads.com\/uk\/solutions\/viewability\/\">Get started here<\/a>.<\/p>\n<p>Want more Quick Bytes? Check out our <a href=\"https:\/\/www.youtube.com\/playlist?list=PLzughU1LzWuJIx3zBV3qkO9o3eIfMvyCo\">YouTube playlist<\/a>.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A quick guide on the impact of viewability It\u2019s simple \u2014 unseen ads don\u2019t have the opportunity to make an impact. So how can advertisers optimize their placements to ensure their ads are actually seen? Enter viewability. Viewability measures how&#8230;<\/p>\n","protected":false},"author":22,"featured_media":297650,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[281,282,298],"tags":[],"class_list":["post-301930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ctv-video-uk","category-mobile-in-app-uk","category-viewability-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Quick Bytes: How Viewability Makes Every Impression Count - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/quick-bytes-viewability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quick Bytes: How Viewability Makes Every Impression Count\" \/>\n<meta property=\"og:description\" content=\"A quick guide on the impact of viewability It\u2019s simple \u2014 unseen ads don\u2019t have the opportunity to make an impact. 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Viewability measures how...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/insider\/quick-bytes-viewability\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-08T13:13:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-27T12:17:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Quick-Bytes-Viewability_Insider-860x860-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/quick-bytes-viewability\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/quick-bytes-viewability\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"Quick Bytes: How Viewability Makes Every Impression Count\",\"datePublished\":\"2022-07-08T13:13:00+00:00\",\"dateModified\":\"2023-07-27T12:17:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/quick-bytes-viewability\\\/\"},\"wordCount\":180,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/uk\\\/insider\\\/quick-bytes-viewability\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Quick-Bytes-Viewability_Insider-860x860-1-1.png\",\"articleSection\":[\"CTV &amp; 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